At a time when everyone’s health and well-being is essential, the communications industry looks back on the best creative projects of the previous year from the comfort of their homes to inspire creativity that has the power to build a better world.
The evening of 16 April was reserved for an online winners announcement of IdejaX, a national creative competition. The winners of Grand Prix 2020 are Bruketa&Žinić&Grey and Radgonske gorice with their ‘Untouched by Light – Svjetlom netaknuto’ project. The title of the agency of the year went to Bruketa&Žinić&Grey while Radgonske gorice was named advertiser of the year at this year’s IdejaX competition.
The list of top five agencies of IdejaX in winning order also includes Saatchi&Saatchi Croatia, Imago Ogilvy, BBDO Zagreb, McCann Zagreb.
Agencies of all shapes and sizes compete at IdejaX Awards with their creative ideas and marketing projects, which can receive gold, silver or bronze awards. This year the following projects proved to be the best.
In the Best on Market group of categories, recipients of gold IdejaX award are:
- Intersnack Adria and Imago Ogilvy for the ‘Hrskanje koje pali’ project in the Food category
- Radgonske gorice and Bruketa&Žinić&Grey for the ‘Untouched by Light – Svjetlom netaknuto’ project in the Alcoholic Drinks category
- Pipi Beverages and Imago Ogilvy for the ‘Spomenik neisklesanom tijelu’ project in the Non-alcoholic Drinks category
- Violeta and Saatchi&Saatchi Croatia for the ‘Dual purpose for a higher purpose’ project in the Retail and Household category
- BBDO Zagreb and IKEA for the ‘Kod kuće je najbolje’ project in the Retail and Household category
- A1 Hrvatska and Bruketa&Žinić&Grey for the ‘A1 Lappsus’ project in the Telecommunications category
- Wiener osiguranje Vienna Insurance Group and Señor for the ‘Wiener. Osigurava vaš mir.’ project in the Financial and Insurance Services category
- Hrvatski zavod za javno zdravstvo and Bruketa&Žinić&Grey for the ‘Tko pije, taj plaća’ project in the Social Action category.
In the Best of Ad-Making group of categories, gold IdejaX awards went to:
- A1 Hrvatska and Bruketa&Žinić&Grey for the ‘A1 Lappsus’ project in the Digital category
- Hrvatski Telekom and McCann Zagreb for the ‘Unlimited’ project in the Film category
- Radgonske gorice and Bruketa&Žinić&Grey for the ‘Untouched by Light – Svjetlom netaknuto’ project in the Design category.
The winners of silver IdejaX award in the Best on Market group of categories are:
- Latini. Taste local. and Studio Tumpić/Prenc for the ‘Latini’ project in the Food category
- Zagrebačka pivovara and BBDO Zagreb for the ‘Teleportacija’ project in the Alcoholic Drinks category
- Zagrebačka pivovara and BBDO Zagreb for the ‘Zaštićene zakonom’ project in the Alcoholic Drinks category
- Hrvatski Telekom and McCann Zagreb for the ‘Unlimited’ project in the Telecommunications category
- Iskon and Señor for the ‘Prilika života’ project in the Telecommunications category
- ERSTE bank and UTORAK for the ‘Povratak’ project in the Financial and Insurance Services category
- Violeta and Saatchi&Saatchi Croatia for the ‘WC papir ti može spasit dupe!’ project in the Social Action category.
In the Best of Ad-Making group of categories, silver IdejaX awards went to:
- Jamnica Plus and Saatchi&Saatchi Croatia for the ‘Duboko iznad svih’ project in the Film category
- Honey Heaven and Design Bureau Izvorka Jurić for the ‘Bee’s Magic identitet proizvoda’ project in the Design category.
In the Best on Market group of categories, the recipients of bronze IdejaX award are:
- Brachia and Design Bureau Izvorka Jurić for the ‘Brachia KIDS’ project in the Food category
- Jamnica Plus and Saatchi&Saatchi Croatia for the ‘Duboko iznad svih’ project in the Non-alcoholic Drinks category
- IKEA and BBDO Zagreb for the ‘Fleka’ project in the Retail and Household category
- Hrvatski Telekom and McCann Zagreb for the ‘Điđi-Miđi’ project in the Telecommunications category
- A1 Hrvatska and BBDO Zagreb for the ‘Klizanje’ project in the Telecommunications category
- Tele2 and Imago Ogilvy for the ‘Poklon & Mir’ project in the Telecommunications category
- Fond za zaštitu okoliša i energetsku učinkovitost and Imago Ogilvy for the ‘Paperless’ project in the Social Action category
- Ministarstvo zaštite okoliša i energetike and Studio Sonda for the ‘Beskrajna čestitka’ project in the Corporate Communications category
- UTORAK for the ‘Utorak Srijedom’ project in the Miscellaneous category.
The winners of the bronze IdejaX award in the Best of Ad-Making group of categories are:
- Jamnica Plus and Saatchi&Saatchi Croatia for the ‘Deepest Instagram Profile 2’ project in the Digital category
- ERSTE bank and UTORAK for the ‘ERSTE Pobjeda’ project in the Film category
- Njuškalo and Švicarska for the ‘Predaj. Prodaj!’ project in the Film category
- Violeta and Saatchi&Saatchi Croatia for the ‘Dual purpose packaging’ project in the Design category.
The communications industry moves forward and proves that creativity truly shapes the world that we all live in. During crises it is especially important to award the best projects so they can inspire us to create a better future. Tune in tomorrow on 17 April at 9 PM on DK festival Facebook page to find out the winners of Effie Croatia Awards 2020!
Find the Digital showcase of the projects here, and click here to get more information on the DK festival awards.