Following the record-breaking ratings of Effie, IdejaX and MIXX live streams, the winners can soon expect their well-deserved statues to come in the mail, and they also get the chance to order more copies for their colleagues and partners.
The main hall at DK festival can fit several hundred people and it is always filled to the brim or even more. This year everyone got the front row experience – from their homes! The winners announcement illustrated the major importance of Effie, IdejaX and MIXX statues for agencies and advertisers because, during these challenging times, the statues represent quality, innovation and creativity which holds the power to change the world.
After the success of the announcements, the organizers arranged the production of the statues, which will soon be delivered to their rightful owners, in line with the ongoing safety measures, so they could adorn the shelves after everyone returns to their offices. Moreover, you can order additional copies of the statues or surprise your business partners, as well as ensure that MIXX finalists get their statues. If you have any questions, contact us at info@danikomunikacija.com.
The winners announcements, where viewers gave standing ovations from the comfort of their homes, were one of the first of their kind in the world. A total of 10 Effie, 36 IdejaX and 12 MIXX awards were presented during the live streams, which amassed over 25 000 views with a high audience interaction rate, making this year’s award shows the most watched ever. These online announcements, all the entries and everyone who tuned in showed that creativity knows no social boundaries and that it has the power to influence our everyday lives and change the world for the better.
The best IdejaX and MIXX projects can be found here, while all Effie entries and winning projects can be viewed here.
Featured photo: Igor Šoban/PIXSELL