The eligibility period spans from 6 February 2023 until 25 January 2024 and if you’re wondering where the action will be happening – naturally, the winners of the 14th edition of the competition will be revealed at the glamorous awards show in the main hall of DK2024 in Rovinj.
The latest edition of MIXX Awards Croatia is already going full steam ahead. It’s the 14th year that the competition awards the best digital campaigns (Brand Awareness Campaign, Direct Response and Lead Generation Campaign, Cross-Media Integration Campaign, Campaign Effectiveness and Corporate Social Responsibility Campaign) and the best tools/platforms in the communications industry (Best Digital Product, Best Media Strategy, Best Branded Content, Best Website, Best Social, Influencer Marketing, Viral, Video Advertising, Best Tech & Innovation, Best Publisher Project)!
This season the competition has some fresh categories that fall in line with the current activities on the market: Viral celebrates campaigns that have had extraordinary results and the highest level of consumer engagement in the digital environment by publishing a picture, a video or any other material; while the Video Advertising category recognizes campaigns that have taken a creative step away from the usual practices of simply reproducing TV ads on digital platforms by using a good production, video advertising and video formats.
Even though Croatian digital market has come a long way in these 14 years that MIXX competition has been held, from the “small and unique” part of the big media market to almost the most important branch of the advertising industry, the core importance of MIXX has stayed similar. Participating and winning awards at MIXX is fundamental because it represents an opportunity to recognize and celebrate exceptional creative ideas and digital strategies. This success doesn’t only bring you the prestige and recognition from the industry experts, but it also opens many doors for new business opportunities and strengthens your reputation as the leaders of the digital marketing, said Saša Škorić (Elektropionir), a member of the Organizing Committee of MIXX competition.
MIXX Awards Croatia, which is under the auspices of IAB Croatia – a unique community of the Croatian digital market operators and a local branch of the international organization IAB Global (Interactive Adverising Bureau) which is committed to improving and maintaining the interactive marketing of the Croatian market at the highest standard – has been offering the overview of the best national digital community for several years, and the winners will once again be announced at the awards ceremony at DK Festival.
You’ve got a shot at winning five awards for campaigns as well as the coveted Best in Show award, while ten awards will be handed out to the best digital tools/platforms. The jury members judge the projects based on the combination of strategy, execution, creativity and achieved results. All our busy bees will be glad to hear that this year there is a special 4 + 1 offer – all entrants who submit four entries get one extra entry for free!
Don’t miss out – the regular entry deadline is open until 21 December 2023 and the final deadline for sending in your entries is 25 January 2024. The eligibility period spans from 6 February 2023 to 25 January 2024.
You can find more detailed information on the competition, Rules & Guidelines and the entry form on the official site.