Oobah Butler

2024

Day 2

Join Oobah Butler for this compelling story as he unravels The Great Amazon Heist project that was deemed "basically impossible" due to legal hurdles. But this veteran prankster did it and somehow made it work. We couldn’t make this up even if wanted to. So join him in Hall AAA because this talk offers a truly intimate look into Butler's Odyssey — a modern-day David facing the colossal challenge of taking on Goliath.

Oobah Butler: The Great Amazon Heist

Brand Storyteller, Best-selling Author, Creative Marketer (UK)



 Hall AAA | Thursday | 3:10PM



Growth, growth, growth. That is the name of the game in Jessica Gioglio’s book. Not only her literal book — the bestseller The Laws of Brand Storytelling, the definitive rulebook for how to use storytelling to win over customers’ hearts, minds, and long-term loyalty — but also a metaphorical one in which she helps brands make breakthrough growth with a variety of tools that only she has in her toolbox.



With a resume packed with jaw-dropping achievements, Jessica has wowed the likes of Dunkin' Donuts, TripAdvisor, and Sprinklr with her unbeatable blend of storytelling prowess and growth marketing genius. You may have heard about her challenging celebrity TV host Jimmy Fallon, tweeting live from a Hollywood red carpet, sending copious amounts of President Obama merchandise to national news outlets — all in the name of marketing and public relations.&nbsp;



So what is Jessica’s secret weapon that seems to work with every brand she touches? Maybe the real question is why would we tell you if you can find out at DK2024? Okay, okay, we can tease it just a bit. Here it is: Jessica knows that consumers hold the power, shaping brands' identities with their every word. That's why her success lies in fostering emotional connections, living in the moment, and sparking authentic conversations that move mountains and inspire action. That is all you get for now. See you in Rovinj.