We may be a lot of things, but one thing we’re not is boring. While not listening to amazing talks or intriguing discussion sessions, check out these cool activities, giveaways, prize contests and more that our partners prepared just for you. We have 62 reasons why you have to start planning your DK experience right now.
New DK Fashion Apparel
Head to the Chiavalon store on level 0 for gorgeous DK T-shirts, fabulous fans, attitude-heavy FUCK RAIN umbrellas, postcards and posters. Open Thursday to Saturday from 10 AM to 6 PM. Sunday is off.
Samsung Shows You DK Before DK
On Friday, Samsung brings you a behind-the-scenes look at how DK comes together before it looks effortless. One shot is enough with Samsung Galaxy S26 Ultra.
Omoda & Jaecoo Have the Keys to Your Weekend
You’ll spot the Omoda & Jaecoo zone in front of Lone without much effort. You should stop by, have a look and try your luck at winning a weekend behind the wheel.
Costa Coffee Keeps DK Properly Caffeinated
DK without coffee was never going to happen! Costa Coffee joins us as our exclusive coffee partner, serving top-tier coffee at every bar across the festival. Meanwhile, the Costa Coffee zone on the Tekka Terrace will bring all the chill vibes, featuring the signature Freddo Iced Coffee.
Schweppes Has a Drink With Your Name on It
Registration comes with wristbands and some great news. Receive your voucher and head to the Schweppes zone by the conference terrace for something cold and fizzy.
Mastercard Happy Hours With a Side of Fortune
Mastercard enters DK with two very convincing arguments: 10% off and the chance to win instant rewards. Pay with your Mastercard at every Lone bar and the Maistra food truck every day from 10:00–12:00 and 17:00–19:00 for a 10% discount, then make your way to the Mastercard Weekend zone, spin the wheel, try your luck and win a range of fun prizes on the spot.
Leave the Cash at Home
We’re cashless again, so bring your card or phone and let Mastercard do its thing.
Feeling Thirsty?
A good festival goodie bag should say: “We thought of you.” And Smartwater, the official DK water, understood the assignment.
The Main Hall Might Have Favourites
The Main Hall giveth. On Friday and Saturday, something under your seat might suddenly improve your mood (more than once because why not).
Vegeta Spins Things in Your Favour
Vegeta is bringing its wheel of fortune to DK, which means your festival schedule now includes a brief but thrilling encounter with chance. Give it a spin and you might walk away with a prize from Vegeta. Good luck.
Admixer Media and MIXX Just Make Sense Together
A biiiiig thank you to Admixer Media for recognizing that digital deserves its own stage. From this moment on, we rename you AdMIXXer Media. Please accept this entirely unofficial knighthood for services to the kingdom of digital excellence.
Join our daily 90-minute guided Rovinj tours to remind yourself that Rovinj is not just a pretty postcard you’ve been accidentally walking past for three days. Sign up via info@danikomunikacija.com with DK TOUR in the subject line, add your preferred day, then meet at Trg Maršala Tita at 5:30 PM on Thursday or Saturday, or 6:15 PM on Friday. Tours are limited to 20 people and filled on a first come, first served basis.
DK Morning Running Club powered by adidas
Get ready for a scenic jog through Zlatni Rt with a few very recognisable industry faces keeping pace. Meet by the three pines, at the park entrance of Hotel Lone (level 0) on Friday at 8:30 and pretend this is exactly how you always start your mornings.
INA Knows You Run on Snacks
Feeling snacky during the talks? INA will hand out chips and other snacks in the main hall to keep your cravings under control. And keep your eyes open (just maybe not with chip fingers): there is also a chance to win €500, which adds a nice little edge to the whole thing.
Badel Brings Summer to the Beach Stream
Say hello to Badel Pelinkovac Summer — the new, fresher take on pelinkovac with an orange flavor that pairs exceptionally well with beaches, or so we hear. Stay close to their Beach Stream because you never really know when a glass of herbal liquid courage might find its way to you.
Too good to be true – Why We Still Fall For Fraud powered by Zagrebačka banka and Mastercard
Join Zagrebačka banka and Mastercard in DK LLLounge on Friday at 12:15 PM for a practical look at why scams still catch people off guard and how to get ahead of it.
See Rovinj from a much better angle on Saturday with DK 20-minute panoramic helicopter flights, available on Saturday from 1:30 PM to 5 PM. There are 10 flight slots in total, with up to 5 passengers per flight, and the price is 295 EUR per person. Your DK helicopter is operated by FLYCOM. To reserve your spot, book through the form on our website.
DK Under Your Skin (Literally)
The man behind Mr. Ink is tattooing on Friday and Saturday, 10:30 AM to 5:30 PM, at the Vitality Bar in Lone Wellness & Spa. You can get flash tattoos and smaller linework pieces up to 5 cm, priced depending on size and complexity, starting from 60 euros. Walk in or book via info@danikomunikacija.com with the subject DK TATTOO.
Play & Win a Hisense Commercial Display
By the Main Hall, 2AM Digital Signage Solutions is presenting what Hisense Commercial Displays can actually do. Play, test, upload content in real time and try your luck at winning a Hisense GoBoard, the ultimate all-in-one interactive display solution.
Kraš Has a Sweet Spot for DK
Spend a little time with the new CHOCO Napolitanke, now showing up in refreshed packaging and three new delicious flavours: raspberry, aromatic orange and cocoa-and-milk in dark wafer.
Fashion Fun(d) by Zalando
Your next look is already partially handled thanks to Zalando, who left you €20 Zalando gift card in your DK goodie bag. Happy shopping!
Addiko Wants to Hear It Out Loud
Money talk rarely comes without awkwardness, so Addiko invites you into its booth to say the quiet part out loud. Step in, speak up and you may get something unexpected in return.
FlixBus Knew Rovinj Was Worth the Ride
Rovinj feels a lot more within reach when somebody handles the road. Big thanks to FlixBus for helping students get to DK and back like the legends they are.
The Garden Runs Better on Somersby
The Garden Stage powered by Somersby is serving looks and Somersby is handling the drinks. Find the new Somersby sour cherry cider at all Lone bars and enjoy yourself.
Bon Appétit With Lone by Maistra Collection
Inspiration from our talks can only keep you full for so long. During lunch breaks, Lone by Maistra Collection serves a buffet lunch at ON Restaurant for €32, while Tekka by Lone offers an exclusive festival street food menu. You will also find food at Oleander, right by the POOLSIDE Stage. To avoid long lines, buy your lunch in advance at the reception, lobby bar or conference bar.
Food Truck? We Thought You’d Never Ask.
Big ideas on an empty stomach? Maistra said not today! Find their food truck by the Garden Stage powered by Somersby and sort yourself out with bites worthy of the day you’re having.
Yes, You Can Handle This
If you’re around Garden Stage powered by Somersby and suddenly in need of a drink, the Tekka bar on the ground floor has you covered. It’s self-service, which feels like a challenge you are more than ready for.
DK Talks Everywhere All At Once
We love you so we gave your festival pass an upgrade. With online access, you can watch everything again whenever it suits your schedule. And if you’re following from elsewhere, just get an online pass, enter your access code and stream the full Hall AAA experience with a little help from Confiva. Available for 30 days post-festival.
And the Award Goes To…
Prepare your palms for five awards shows during three days. Thursday is for BalCannes and the best of regional creativity. Friday goes to IdejaX and Young Lions Croatia, where strong ideas and young talent get what they came for. Saturday belongs to Effie and MIXX Awards powered by Admixer Media, where business results and digital craft take the final bow.
Unlock Creativity with Antique!
Antique knows how these moments unfold. It begins with the perfect serve at the bar, setting the tone for a celebration of marketing creativity. Each evening flows into cocktails at the Antique bar, leading up to the grand finale — Antique Friday party, where you dance like there’s no tomorrow.
Studenac on What Makes a Brand Last
Drop by this Studenac-powered panel at Hall BEE on Friday at 12:15 PM to see what brand anniversaries really reveal when everyone knows your brand and has an opinion ready.
Do We Need New Rules for the Creator Economy?
The European Commission in Croatia brings to DK the influencer question the industry can no longer leave blurry. Catch their discussion on Friday in Hall BEE at 10:15 AM.
Raiffeisen bank Invests in New Talent
Our new student track has a strong ally in Raiffeisen bank, which clearly knows the industry gets a lot more interesting when young talent gets proper attention early.
Igepa Made Us Feel Extra Special
A huuuge thank you to Igepa for supporting the Young Lions Croatia Design category and for making sure this brochure exists in such satisfying physical form. Some contributions really do speak for themselves.
Love Island is Coming to the Region!
The world’s biggest dating show is arriving as Love Island Adria and you can already feel a bit of that villa vibe! Iconic hearts are waiting for you by the hotel exit — the perfect photo spot. Snap a pic, post it to your Instagram feed or Stories, tag @LoveIslandAdria and add #LoveNagrada for a chance to win an amazing prize.
KONČAR on What Credible ESG Looks Like
Join us on Friday at 3 PM in Hall BEE to hear how KONČAR translates ESG principles into concrete actions, measurable results, and long‑term value.
Majc Lets DK Be DK
Majc wrapped Lone in the black-and-white, unhinged visual chaos we were hoping for. And somehow, even after all these years, they still never say no to our increasingly questionable print requests, including the recurring appearance of one very specific word. True love takes many forms.
Hidra Keeps The Vibes Cool
DK is always super hot, so good thing Hidra, the official functional drink of DK2026, is keeping things cool by the registration zone, with a new pineapple lime flavour in the mix. And relax, drinks are covered by Hidra.
Europe Day Comes With Cookies
After Jürgen Schmidhuber’s talk on Saturday, head out in front of the main hall, where the European Commission will be marking Europe Day in the sweetest possible way.
Teads Presents: Making the Big Screen Work for Your Brand
See how advertisers are turning passive viewing into active brand impact on this Teads-supported session on Friday in Hall BEE at 1 PM.
Kerschoffset Makes DK Look Good on Paper
Brochures, schedules, winners’ and finalists’ certificates — all looking far too good to be treated like basic festival materials, all thanks to the fabulous Kerschoffset.
Grafiti Becker Made It Worth Writing Down
Thanks to Grafiti Becker, your goodie bag includes a notebook worthy of whatever brilliant ot half-legible thought DK inspires next.
Carwiz&ABmobil, Keeping DK in Motion
The theory that festival stars simply materialise in Rovinj remains unconfirmed. What we do know is that Carwiz&ABmobil got them to Hotel Lone the reliable way: by car, in comfort and with no unnecessary drama.
Tool, Toy or Troyan Horse? GenZ’s View on AI with McCann & UM / AMA Group
Grounded in extensive research among Gen Z in the Adria region, this session challenges the discussion on why the most AI‑exposed generation is still keeping AI at arm’s length and what brands should read into that. Drop by in Hall BEE on Friday at 11:15 AM.
Sunrise & Sunset Yoga
Your brain’s buzzing, but your body doesn’t have to. Do a Sunrise Yoga Session on 8 May at 6 PM or the Sunrise Yoga Session on 9 May at 8 AM, both led by Tajana Beck. Sign up via email to info@danikomunikacija.com with the subject DK YOGA and note your preferred session.
Gorenje Has a Game Plan
Gorenje did not come to DK empty-handed. Try subsoccer in their zone, scan the QR code, leave your details and walk away with a prize (and, ideally, a convincing performance).
Special Edition of Lider komKULTURA
Lider slipped a special edition of komKULTURA, created exclusively for the communications industry, into your goodie bag for whenever you feel like giving your head something decent to do.
Post Program Pint Powered by Ožujsko pivo
Some discussions are better with a beer in hand. Ožujsko beer is backing Post Program Pint at the DK LLLounge, where the conversation stays open, the questions stay welcome and the beer is on them.
Cerovski Shows You the Right Way
Thank you, Cerovski, for printing the stickers in the goodie bag and adding one more small but satisfying detail to DK.
Shutterstock Backed the Bite
When the Young Lions needed visuals to match the bite of their ideas, Shutterstock made sure they had exactly what they needed. Thank you for giving them access to Shutterstock’s creative playground!
ZICER Became the Den for Big Ideas
When our young lions needed a place to think fast, ZICER felt like the obvious fit. Thank you for hosting a night of fierce minds and ferocious creativity!
Loonapark Has It All
Loonapark made sure DK was properly equipped where it counts: wristbands on your wrists, volunteer T-shirts on, you guessed it, volunteers. Thank you!
DK Escape Room: Casino Fire Themed
A firefighter is trapped, the casino is burning and your team has 30 minutes to prove all those “we’d be amazing at this” group chat claims. The game runs in Lone Club on the ground floor on Friday and Saturday, for teams of 2 to 6, and you can book your slot via info@danikomunikacija.com with the subject DK ESCAPE ROOM.
JGL and Reflustat Has Your Saturday Recovery Plan
By Saturday, even the strongest stomachs may be negotiating. Good thing JGL’s Reflustat mascot will be making the rounds, ready to offer a little relief to anyone whose internal atmosphere has become less cooperative.
FUCK RAIN
Thank you to Hrvatski kišobran for producing the FUCK RAIN umbrella and giving bad weather the response it had coming.
Marines Reporting for Merch Duty
This year’s DK pencils and FUCK LOVE T-shirts come courtesy of Marines. One for your notes, one for stating your case without opening your mouth. Also, stay alert in the main hall. Marines may still have a few moves left.
Terrapija: Healing Climate Pressure
The best works from four seasons of Terrapija are on display at DK by Terra Hub and University North Media Design students, where climate change transforms into visual narratives. Join them for a quick, feel-it opening on May 8 at 17:30 on the promenade toward the beach.
Your Bin Had a Good Run
Reencle is the electric home composter for people who never saw themselves as compost people. It turns yesterday’s leftovers into something your plants might appreciate. Come check it out at DK by the registration office and the rest of the story can continue in your own kitchen.
Got Questions? Ask Away With Slido
Enjoy the talks of our star-studded lineup, then drop your burning questions via Slido. It’s free, just download the app or visit slido.com by entering the code DK2026. Let’s see if they can handle it.
Registration Office Working Hours
7 May 2026 12:00 – 21:00
8 May 2026 10:00 – 21:00
9 May 2026 10:00 – 21:00
Where to park your car?
You can leave your car parked for free at Eden and Lone hotels, while parking fee at the Hotel Lone garage is 20 EUR/day. We promise there will be no fast&furious action there.
