Johan Ronnestam is the definition of a creative who plays by no rules. Before shaking up the world of brand strategy, he was a professional snowboarder, pulling off one of the world’s first 1440° spins. Fast-forward to today, and he’s a serial entrepreneur, TEDx speaker, and branding mastermind who has helped the world’s most iconic brands stay ahead of the curve.
You don’t get to work with the likes of Volvo Ocean Race, BMW Motorrad, adidas, Absolut Vodka, and Nike without bringing serious creative fire to the table. And the industry has taken notice — his trophy shelf includes Cannes Lions, D&AD, Clio, Epica, Cresta, and seven Swedish Design of the Year awards.
His philosophy? That big budgets and flashy production houses don’t guarantee great ideas — it’s the bold thinkers and fearless creators that make the difference.
In his talk, Johan will dive into the forces that are rewriting the rules of branding:
– AI is changing everything. Are brands keeping up?
– Social media is evolving. What does that mean for brand identity?
– Sustainability, privacy, and regulations are shifting fast. How do brands navigate the chaos?
This won’t be a standard industry talk. Expect strong visuals, creative tech explorations, dynamic animations, and immersive sounds that will bring these changes to life.
And Johan doesn’t just analyze trends — he predicts them, bends them, and creates the future of branding.
On the DK2025 main stage, Ronnestam will share the spotlight with none other than Sophia the Robot, the world’s most famous AI humanoid; Business Insider’s most innovative CMO and Cannes Lions legend Fernando Machado powered by A1, Karen Nelson-Field, the world’s top expert on attention economics, Blair Enns, the world’s leading authority on selling and pricing creative services, Michael Corcoran, the Internet’s savviest troll and the man behind Ryanair’s savage online personality, and Marisha Lakhiani, a visionary leader and expert in the science, art, and psychology of marketing. With a powerhouse lineup featuring 170+ leaders from Croatia and beyond, this is the event for anyone serious about creativity and communication.