Let’s talk local and aim global — only the best at this year’s DK Festival.
How to effectively connect business and communications while successfully fostering growth in both aspects? DK Festival in Rovinj will bring together marketers, communicators, digital experts, and all creatives at a festival of communications and creativity that breaks free from all industry boundaries — and in its well-known manner, without mincing words, it will find innovative ways for quality growth. That the communications industry knows no bounds is demonstrated by the recently announced schedule of this year’s festival, which will unite global and local perspectives for the first time in as many as four festival halls: this time we highlight a portion of the projects, discussions, and case studies.
BANK RUN IN THE DIGITAL AGE — COMMUNICATION FAILURE OR BANK FAILURE? POWERED BY UBIK
One of the worst-case scenarios in the banking industry is undoubtedly a mass withdrawal of funds. The causes are usually panic and fear among clients due to a lack of transparency, which marks the ultimate moment to initiate crisis communication. How to mitigate panic and which communication tools are best when reaching clients quickly and efficiently? Experts will provide answers to these and many other questions: Vlaho Hrdalo (Partner at Hrdalo & Krnic Law Firm, Chairman at UBIK), Ana Dorić Škeva (Member of the Board, Addiko Bank), Sasha Bogunovic (Senior VP, Comerica Wealth Management, Ex-Manager in First Republic Bank) and Neven Vidaković (CEO, Loti Trading LLC and Board Member, Escont Partners LLC and Trading Club LLC).
DECENTRALIZED DIALOGUES: SPLIT STATE OF MIND POWERED BY SPLIT TECH CITY
Monumental architecture, an unparalleled view of the Adriatic Sea, and the iconic Diocletian’s Palace position Split as one of the most important Croatian cities. But what is the reality in the city and how does centralization affect it? What is the role of technological and communication experts in the future of Split? These questions will be addressed by moderator Pinija Poljaković (Media and Public Speaking Trainer, Master of Ceremonies, Speaker), who will ask Luka Šipić (Owner/Managing Director, Vrh komunikacije), Toni Miličević (Head of Marketing, Locastic) and Romana Ban (Content Creator & Event Organizer, Split Tech City) at the panel Decentralized Dialogues: Split State of Mind.
HOW TO BUILD A GLOCAL BRAND: THE CASE OF ZALANDO
Glocal is a term that perfectly describes the integration of local and global, and that is the core of Zalando, one of the leading e-commerce platforms in the fashion, beauty, and lifestyle sectors in Croatia and across Europe, with 50 million active customers. How do marketing teams succeed in uniting international and localized campaigns that meet the needs of customers in every market? Krzysztof Bialkowski (Marketing Director, Zalando) will reveal all the secrets of this successful and inspirational brand, and will also discuss collaboration with local talents in the lecture How to Build a Glocal Brand: The Case of Zalando.
ENGAGE ANYWHERE: UNVEILING A SEAMLESS OMNICHANNEL EXPERIENCE POWERED BY TEADS
Connected TV (CTV) is currently at its peak, with over 115 million households in America alone. This audience shift from linear TV opens new doors for advertisers to connect and more easily engage their audience. Thanks to the blend of video, digital, and CTV, Sergiu Gruita (Regional Director CEE, Teads), along with participants, will share all the secrets of omnichannel in the lecture titled Engage Anywhere: Unveiling a Seamless Omnichannel Experience.
THE NEW WORKPLACE POWERED BY NATIVE TEAMS
In the dynamic world of technology, the future is increasingly unpredictable. Everyone is curious about whether we will escape the traditional boundaries of work or if we are on the brink of discovering something entirely unexpected. Two innovators and visionaries, Jack Thorogood (Entrepreneur, Founder of Modern Fintech Solutions, Innovator) and Jan de Jong (Entrepreneur, Visionary Founder, Digital Nomadism Advocate), under the moderation of Timothei Jukić (Regional Director, Native Teams), will strive to explain all about the latest trends and technologies that will shape the future of work on the panel and share advice on adapting to the new demands of the digital age.
CONNECTING BRANDS TO CONSUMER PASSIONS — COME OUT AND PLAY WITH HAVAS PLAY POWERED BY ASCANIUS MEDIA
How to connect brands with their target audience through purpose and impactful moments? The global launch of Havas PLAY has increased the network’s expertise in areas such as music, sports, gaming, and other fan engagement activities following the successful introduction of the ‘PLAY’ brand in France in 2021 Ascanius Media, in a discussion titled Connecting Brands to Consumer Passions — Come Out and Play with Havas Play brings Beata Magdziarz (Chief Digital Officer, Havas Media Network Poland) to Rovinj, who will bring her experience from Polish projects to the Croatian market.
We bring together numerous leaders from the domestic and international industries, allowing them to share their expertise, all in one place over three days, accumulating invaluable knowledge that will contribute to the growth and development of both the profession and all its stakeholders.
All creatives, marketers, digital professionals, media representatives, and other communicators who wish to join national and global market leaders this year can find information about participation at https://danikomunikacija.com/tickets.
Featured photo: Emica Elvedji/PIXSELL