Post Program Pint (PPP) powered by Ožujsko pivo is back stronger than ever. We are ready for amazing discussions about important topics.
The festival halls are packed to the brim, with quality and current topics, global leaders, and are ready for recharging creative batteries in the spring ambiance of Hotel Lone in Rovinj among national leaders from the world of communications industry — preparations for the new DK2024 are in full swing, which will bring together a large community of communicators for its tenth edition on 11—14 April. The official festival schedule has been announced, and it’s exciting that once again participants can engage in a variety of interesting discussions on topics of great importance to the industry — including one of the most interactive festival formats called Post Program Pint powered by Ožujsko pivo!
PPP: BRINGING SEXY BACK TO ADVERTISING POWERED BY OŽUJSKO PIVO
While some describe the communications industry as a perfect blend of dynamics, creativity, and innovation, others see it as nothing but chaos, boring data, and unpredictable twists. To this, one must add the challenge of finding new talents and the avalanche of trends, so on the panel Bringing Sexy Back to Advertising powered by Ožujsko pivo, hosts Jelena Fiškuš (creative director, Studio Sonda; president of the Management Board of HURA and IAB Croatia) and Marko Šesnić (founder, Studio Šesnić&Turković; Member of the HURA and IAB Croatia Board) with Luka Grgurić (member of the supervisory board, Croatian Student Association – HSA; student assistant, Faculty of Economics in Zagreb), Dario Marčac (founder, Crew; TikTok mentor), and Marko Matejčić (Vice President, EssenceMediacom) will explore and defend the potential of the creative industry.
IAB CROATIA’S PPP POWERED BY OŽUJSKO PIVO: IS AI TRIPPING?
Texts generated by artificial intelligence are being shared as examples of “AI gone wrong”, which is why there is already a growing sense of distrust towards artificial intelligence — how to deal with spam and the problems that come with AI, and what is the future of human creativity in the era of artificial intelligence? These questions will be answered by Lucija Glušćević (Head of Brand Strategy, Croatian Telecom; IAB Croatia Member), Petra Horvatović (Partner and Creative Director, fraz!; IAB Croatia Member; Member of the Management Board of CroAI), Nenad Milić (CEO, IAB Serbia), and Jurica Vuković (CEO, EuroART93; HURA and IAB Croatia Member), with the conversation hosted by Đuro Korać (Creative Director, Nivas; HURA and IAB Croatia Member; President of the MIXX Awards Croatia jury).
WEB3 GOES MAINSTREAM — THE BULLS ARE BACK IN TOWN
In 2024, crypto is at its peak – it has taken over the market and is currently experiencing a period of rising market prices and unprecedented levels of optimism. It’s time for brands to recognize this excellent opportunity – marketing becomes crucial in these moments as it allows brands to stand out and attract investors. What do communicators need to know about Web3 trends such as cybersecurity and NFTs to further develop the marketing industry? This topic will be discussed on the panel Web3 Goes Mainstream — the Bulls are Back in Town powered by Ožujsko pivo, led by Ida Pandur (CEO NEAR Balkans; co-founder, ZeroEffort Design; IAB Croatia Member), joined by Matea Sučić (COO, Calimero.Network), Josip Vlah (Head of Innovation and Creative, RZLT web3 marketing agency), Ilija Brajković (CEO, Kontra; HURA and IAB Croatia Member), and Strahinja Vukoičić (CEO, Moonstruck, Web3 dev studio).
VOX POPULI: YOUR UNSOLICITED OPINIONS ON COMMS, TECH & MORE
This new format delivers exactly what its name suggests — discussion moderators will seek participants’ opinions on the most important industry topics, including Meta and the Metaverse, crypto, NFTs, artificial intelligence, TikTok, and social media. This segment will be led by Pinija Poljaković (Public Speaking Coach, Public Speaker), Anđela Buljan Šiber (CEO & Founder, Izone; HURA and IAB Croatia Member), Alen Kekić (CEO & Creative Director, I to nije sve; HURA and IAB Croatia Member), Lara Stolnik (CEO, Selotejp; IAB Croatia Member), and Luka Glavaš (Co-founder, Flaster; IAB Croatia Member).
All creatives, marketers, digital experts, media professionals, and other communicators who wish to join national and international market leaders this year can find information about participation at https://danikomunikacija.com/tickets.
Featured photo: Emica Elvedji/PIXSELL