Let’s be real — performance marketing feels like a never-ending guessing game. You launch, you test, you tweak, you pray to the algorithm gods. But what if you could cut through the noise and make creativity work for you, backed by data that actually delivers?
Enter Mirella Crespi, the creative mastermind behind Creative Milkshake, one of Europe’s largest performance creative studios. She and her team craft over 2,000 ads a month — in six languages — for brands like Amazon, Meta, Unilever, and Ubisoft. Her mission? Turn marketing chaos into scalable success, proving that performance and creativity aren’t at odds. They’re a power duo, and she’s here to show you how to make them work together.
Mirella has cracked the code of Meta, TikTok, and YouTube ads like few others. Her data-driven approach to creative strategy has transformed the way brands engage with audiences, ensuring that every ad doesn’t just capture attention but actually converts. She’s built an empire by proving that performance marketing isn’t about random wins — it’s about a repeatable formula that blends strategy, creativity, and AI-driven insights.
At DK2025, Mirella is bringing her no-BS approach to performance creative with her session Data Doesn’t Lie, Your Creativity Does. Get ready for a step-by-step breakdown of what it really takes to scale high-performing paid social ads — from research and ideation to production, testing, and iteration. Mirella will be sharing the latest frameworks, best practices, and AI-powered strategies that make the difference between ads that flop and ads that drive real results.
If you’re tired of rolling the dice on ad performance and want a proven blueprint for scaling, this session is your wake-up call.
Don’t just spend more — spend smarter.
On the DK2025 main stage, Crespi will share the spotlight with none other than Sophia the Robot, the world’s most famous AI humanoid; Business Insider’s most innovative CMO and Cannes Lions legend Fernando Machado powered by A1, Karen Nelson-Field, the world’s top expert on attention economics, Blair Enns, the world’s leading authority on selling and pricing creative services, Michael Corcoran, the Internet’s savviest troll and the man behind Ryanair’s savage online personality, Marisha Lakhiani, a visionary leader and expert in the science, art, and psychology of marketing, and Johan Ronnestam, a serial entrepreneur, TEDx speaker, and branding mastermind who has helped the world’s most iconic brands stay ahead of the curve. With a powerhouse lineup featuring 170+ leaders from Croatia and beyond, this is the event for anyone serious about creativity and communication.