The talk Creative Machines: How Technology Will Shape Our Future, which Ian Beacraft will give at DK2023 with the support of Hrvatski Telekom, will reveal what the era of creative generalists means for the next generation of humanity!
If you’re looking to learn more about Web3, synthetic media and the Metaverse by one of the world’s leading voices on these topics, DK Festival, held on 20-23 April in Rovinj, is the place to be. The futurist Ian Beacraft, known for making bleeding-edge technology understandable and monetizable, is coming to Rovinj with the support of Hrvatski Telekom to share his thoughts on the future with the community of creatives, communicators, digital experts and everyone who lives and breathes market communications.
What happens when society experiences tectonic shifts that shatter established norms? When the outputs of fields from art and music to law and science are commoditized? “The coming wave of creative destruction will coincide with a creative revolution. This transformation will benefit society, but our assumptions of what it takes to succeed and to create value will be challenged”, states Beacraft, who will expand on these topics in his talk titled Creative Machines: How Technology Will Shape Our Future at the centre stage of the famous festival of creativity.
It is hard and ungrateful to predict what awaits us in the next 15 or more years, but what is certain is that the future will be defined and shaped by technology. This is why it is key that we pilot ideas and concepts that aren’t even developed yet, maybe they won’t be in the next five years, but they contain potential for future transformation. Whether it’s the introduction of 5G and the first testing of 5G from the stratosphere, the implementation of artificial intelligence or the first metaverse event, we are proud of the fact that Hrvatski Telekom continually innovates and pushes the boundaries, and this is the approach we continue to take, based on the old saying that everything seems impossible until it is done for the first time”, said Branka Bajt, Director of Brand Sector, Hrvatski Telekom.
Previously responsible for P&Ls and innovation departments at the largest agencies in the world, Ian now heads the strategic foresight agency Signal & Cipher, guiding companies through the rapidly changing technology landscape and helping them find meaningful routes to innovation that impact the bottom line, inspire cultural change, and create new products and services. How does he do it? Well, you have to have a knack for pushing the boundaries of technology and culture. Ian does just that – as the co-owner of a production studio designing virtual worlds, he set a global precedent as he was the first person ever to host a globally syndicated news segment as a synthetic human.
In Rovinj Ian will explore how the inevitable dominance of artificial intelligence across artistic and intellectual pursuits will prompt the age of the Creative Generalist, innovators of rich and vast interest points that push creativity into new mediums, giving rise to new institutions, priorities, and a revised social contract.
Following Edward Snowden former CIA officer and National Security Agency (NSA) contractor who will join the festival via video link; James Whittaker, evangelist, visionary, and rockstar of the tech world; Munise Can, a strategy expert from Highsnobiety who helps brands find new ways to matter; creative person of the year from faraway Japan Toshihiko Tanabe; the world’s leading authority on sextech Bryony Cole; Media.Monk’s Main Monk from the world’s biggest creative digital production agency Victor Knaap; Rory Sutherland, one of the most original thinkers in the advertising industry and beyond; the surrealist directing duo Vallée Duhamel, Srećko Horvat, a philosopher with a global following; the bestselling author and recovering pessimist Kristina Kuzmič powered by Priceless.com; and now one of the world’s leading creative technology futurists Ian Beacraft powered by Hrvatski Telekom, the announcements of many more inspiring speakers are soon to follow.
Creatives, marketers, digital experts, media representatives and other communicators that want to be in the company of national and global industry leaders are welcome to find more information about tickets and join us at DK2023.