Thomas Kolster, an influential marketing activist and the founder of the global Goodvertising movement, will give a talk with the support of ENNA on how brands can choose the path of true sustainability in Rovinj on Earth Day.
DK Festival, your favourite festival of creativity and communications, will host a marketing activist on a mission to encourage the business sector to put people and the planet first. Thomas Kolster is a famous visionary and the founder of a global Goodvertising movement that helps organizations find their authentic purpose – with no empty promises for the consumers.
As an internationally recognized purpose pioneer, Thomas Kolster will ask crucial questions about sustainability in his talk called Faking Your Sustainability? on the main DK2023 stage, powered by ENNA, and he will fittingly do it on Earth Day 22 April, when he aims to inspire true change that has the potential to develop into a global movement. Those who really do care about their community and environment are few and far between in this market, claims Kolster, and for others this will be an enlightening moment of contemplation and new (business) decisions. He says to those who have a knack for sustainable change, and especially those who choose to ignore it, that the change starts with them.
“ENNA group, as a new generation business system and one of the leading investors in Croatia and the region, sees sustainability and change as an opportunity to invest and prosper, whether it is about renewable energy sources, reducing the carbon footprint in the logistic and food sectors or socially responsible businesses. The starting point for us is always the ideas and the need for development, thus we are extremely honoured to support Thomas Kolster’s talk on this topic. We are sure that it will be a great opportunity for everyone to think about the ways in which we can turn our business in the direction of true sustainability”, said Bruno Krčelić (Head of Marketing), ENNA.
He rarely puts his pen down – in addition to the published books Goodvertising and The Hero Trap, Kolster writes for big media houses, such as The Guardian, Ad Age and Adweek, and has inspired audiences in more than 70 countries at events like TEDx, SXSW, Cannes Lions, DAD and Sustainable Brands. His loud and oftentimes provocative views on values, purpose, and leadership continuously challenge the status quo. “In an over-crowded do-good market, people don’t buy your values or your ‘why’, but rather who you can help them become”, claims Kolster.
The highly anticipated DK2023 schedule has been revealed. Following Edward Snowden former CIA officer and National Security Agency (NSA) contractor who will join the festival via video link; James Whittaker, evangelist, visionary, and rockstar of the tech world; Munise Can, a strategy expert from Highsnobiety who helps brands find new ways to matter; creative person of the year from faraway Japan Toshihiko Tanabe; the world’s leading authority on sextech Bryony Cole; Media.Monk’s Main Monk from the world’s biggest creative digital production agency Victor Knaap; Rory Sutherland, one of the most original thinkers in the advertising industry and beyond; the surrealist directing duo Vallée Duhamel, Srećko Horvat, a philosopher with a global following; the bestselling author and recovering pessimist Kristina Kuzmič powered by Priceless.com; one of the world’s leading creative technology futurists Ian Beacraft powered by Hrvatski Telekom; and now purpose pioneer Thomas Kolster powered by ENNA, the announcements of many more inspiring speakers are soon to follow.
Creatives, marketers, digital experts, media representatives and other communicators that want to be in the company of national and global industry leaders are welcome to find more information about tickets and join us at DK2023.