DK2023 starts its engines next week! Our festival of creativity and communications attracts many esteemed names from the Croatian and regional creative scene with plenty of discussions on relevant topics and thought-provoking views on the world of creativity.
The ninth edition of your favourite festival is ready to open its doors to everyone interested in creativity, digital trends, market communications and design. It is expected to attract several thousand people on 20-23 April in Hotel Lone in Rovinj. The official schedule has been revealed, and once again everyone can join the discussions on relevant topics for the industry, making DK2023 the ultimate opportunity to ignite your creative spark. Brace yourself for a critical examination of creativity in Croatia and the region, as diverse perspectives merge to explore this theme from every angle.

L’ART POUR L’ART: ON THE ROLE OF CREATIVITY TODAY
As the world around us continues to evolve, the role of creativity in shaping its course and the future becomes ever more crucial – or does it? Is creativity philosophical in its nature or business based? Does it do us more good than harm? These questions are crucial for the development of the creative industry, and they will be answered at DK2023 by Ana Đurić Konstrakta (Artist, Musician), Aljoša Bagola (Creative and Best-selling author) and Slaven Lunar Kosanović (Multidisciplinary Artist) in a discussion led by Slavimir Stojanović (Visual Artist, Futro Design) called L’art Por L’art: On the Role of Creativity Today. They will talk about the position of creative people in society and in business, and they will certainly mention the topic of the relationship between art and technology, which is now more relevant than ever.

CREATIVITY CHALLENGED: ARE WE LIMITED OR LIMITLESS?
Freedom of expression, political correctness, and startup culture redefining how we work – are these barriers to creativity that need to be tackled head-on or do they present new opportunities that can be used to push creative expression to its fullest potential? [Spark the Conversation] Creativity Challanged: Are We Limited or Limitless? powered by HEP is a talk that will inspire us to turn our challenges into opportunities – and encourage creative greatness. The man who will hold the moderator’s baton Nikola Žinić (Co-Chairman, and Chief Creative Officer, Bruketa&Žinić&Grey, Croatia) will be joined by agency leaders from 5 countries: Vesna Beganović (Founder & Partner, Via Media, Bosnia and Herzegovina), Sašo Dimitrievski (Partner & Board Member, Pristop, Slovenia), Nikola Kapraljević (CEO, Infinum, Croatia), Sašo Pešev (Executive Partner, New Moment Macedonia, Albania and Kosovo, North Macedonia) and Srđan Šaper (Chairman, I&F Grupa, Serbia), and they will show us that creativity doesn’t have and mustn’t have any limits.

MEET YOUR NEIGHBOURS
Do you have a finger on the pulse of creativity of five regional markets? Meet Your Neighbours: The Balkan… Oops, We Mean CEE Markets Snapshot is a series of presentations that will allow you to understand the latest marketing trends and how they are shaping each market. Ekrem Dupanović (Editor in Chief, Media Marketing) is representing Bosnia and Herzegovina; from Croatia we’ll host Damir Ciglar (Renaissance Allrounder at Imago Ogilvy, former Chairman of HURA); Aleksandra Dilevska (CEO Publicis Groupe Croatia & N. Macedonia, COO Adriatic) is coming from vibrant North Macedonia; Lea Stanković (Executive Director, Communis) from Serbia; while the market of Slovenia will be represented by Dino Zupančič (SOZ Board Member, CEO and Partner at Agencija 101). These seasoned experts will share with you their outlooks on what is the state of their market, what is excellent, what is only good and what can be improved upon.

DESIGNING SUCCESS
Croatian Designers Association (HDD) and Croatian Association of Communications Agencies (HURA) have once again joined forces in a Designing Succes: On the Visual Language of Communications panel to talk about the place of designers in today’s market as well as their impact in a decision-making process. Our moderator Maja Kolar (Co-Founder, Designer & Researcher, Oaza) and panelists Sean Poropat (Creative Director, Studio Sonda), Maša Milovac (Designer, President of the HDD Management Board), Sven Sorić (Freelance Designer & Vice President of the HDD Management Board) and Marko Šesnić (Creative Director, Studio Šesnić&Turković) will reveal how these differences actually connect and complement each other – and why design will never go out of style.
The highly anticipated DK2023 schedule has been revealed. You will get to hear Edward Snowden former CIA officer and National Security Agency (NSA) contractor who will join the festival via video link; James Whittaker, evangelist, visionary, and rockstar of the tech world; Munise Can, a strategy expert from Highsnobiety who helps brands find new ways to matter; creative person of the year from faraway Japan Toshihiko Tanabe; the world’s leading authority on sextech Bryony Cole; Media.Monk’s Main Monk from the world’s biggest creative digital production agency Victor Knaap; Rory Sutherland, one of the most original thinkers in the advertising industry and beyond; the surrealist directing duo Vallée Duhamel; Srećko Horvat, a philosopher with a global following; the bestselling author and recovering pessimist Kristina Kuzmič powered by Priceless.com; one of the world’s leading creative technology futurists Ian Beacraft powered by Hrvatski Telekom; purpose pioneer Thomas Kolster powered by ENNA; Vice President of Brand Communications at Adidas Erika Wykes-Sneyd; and Mischief-Maker/Strategy Virtuoso Rob Campbell.
Creatives, marketers, digital experts, media representatives and other communicators that want to be in the company of national and global industry leaders are welcome to find more information about tickets and join us at DK2023.