The best projects have been selected by the expert jury of advertisers and agencies, and what follows is the selection for the special BalCannes Editor's Pick Award and the announcement of finalists!



The best projects of BalCannes 2023 have been selected! And yes – in addition to celebrating the spirit of this region and uniting the best agencies and advertisers from Bosnia and Herzegovina, Croatia, North Macedonia, Slovenia and Serbia, the BalCannes competition is without a doubt proof of exceptional creativity and out-of-the-box originality that goes beyond national borders, sometimes due to market conditions – but most often despite them.



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The importance of BalCannes is also recognised by the incredible trust of regional creatives: more than 180 projects were entered into the new edition of this regional competition, which also marks a record number of entries for BalCannes, among which almost a quarter of all projects were entered in the Social Responsibility category. This indicates the region's awareness of the importance of communicating ethical messages and their important role in driving positive change. This goes to prove that the world isn’t that grey, on the contrary – BalCannes shows that it can be quite colourful!



The best among the projects will be celebrated at the award ceremony of the <a href="https://danikomunikacija.com/tickets" target="_blank" rel="noreferrer noopener">DK2023 festival</a>, which will be held in Rovinj from 20-23 April.



Advertising experts who diligently selected the region’s best projects are:



Petra Čadež (Atlantic Group, Slovenia), Jelena Čađenović (A1 Serbia, Serbia), Urban Kramberger (Pivovarna Laško Union, Slovenia), Nađa Lutvikadić Fočo (BH Telecom, Bosnia and Herzegovina), Maja Naumovska Saveska (HALKBANK AD Skopje, North Macedonia), Alina Radusin (Wiener osiguranje Vienna Insurance Group, Croatia) and Zvonimir Seki (Franck, Croatia).



<figure class="wp-block-image alignwide size-full"><img width="716" height="680" src="https://res.cloudinary.com/dgzjet5jn/images/w_716,h_680/f_auto,q_auto/v1671541134/BalCannes-2023-oglasivaciagencije/BalCannes-2023-oglasivaciagencije.jpg?_i=AA" alt="" class="wp-image-3956" data-public-id="BalCannes-2023-oglasivaciagencije.jpg" data-format="jpg" data-transformations="f_auto,q_auto" data-version="1671541134" /></figure>



The following agency experts also decided on the best projects:



Luka Bajs (SHIFT, Slovenia), Sašo Dimitrievski (Pristop, Slovenia), Jelena Fiškuš (Studio Sonda, Croatia), Bojan Hadžihalilović (Fabrika, Bosnia and Herzegovina), Vladimir Mitrović (Ovation BBDO, Serbia), Sašo Pešev (New Moment Skopje, North Macedonia), Anja Radulović (Leo Burnett Belgrade, Serbia), Dejan Spirkoski (Saatchi &amp; Saatchi, North Macedonia), Dejan Šijuk (Aquarius Banja Luka, Bosnia and Herzegovina), Nikola Žinić (Bruketa&amp;Žinić&amp;Grey, Croatia).



What follows is the selection for the special BalCannes Editor's Pick Award, which will be handled by an expert jury of regional industry media representatives, as well as the announcement of the BalCannes finalists. The story of the colourful regional creativity does not end there – in April ensues the awards ceremony, and then the publication of the BalCannes Report, a report that will surely come in handy to the region’s industry experts!

BalCannes 2023 marks a record number of entries, and the biggest growth yet in socially responsible projects

Imago Ogilvy wins agency of the year at IdejaX, and Kraš is IdejaX best advertiser



Award ceremonies for the Croatian communications industry are held at the DK Festival in Rovinj, and on the second day of the festival IdejaX awards went to the most creative communications achievements!



The winners of&nbsp;IdejaX, a national competition in creativity&nbsp;that has for the last 13 years gathered agencies competing with their creative ideas, have been announced on April 21 in the Main Hall in Rovinj.&nbsp;The title of the agency of the year went to Imago Ogilvy, and Kraš is the advertiser of the year at IdejaX.



Top agencies of IdejaX, in order are&nbsp;Imago Ogilvy, Bruketa&amp;Žinić&amp;Grey, Studio Sonda, Señor, Design Bureau Izvorka Jurić, McCann Zagreb, MinusMinus Agency, Studio Tumpić/Prenc, Utorak, Odjel Marketinga HNK Hajduk, Šesnić&amp;Turković, Šanavala, BBDO Zagreb i Lesles.



IdejaX has for years been the place where both big and small agencies are competing, as well as independent artist, with their creative ideas and marketing projects for which they can get gold, silver and bronze awards. The projects are competing in four categories – Best on Market, Best of Ad-Making, Best Branding &amp; Rebranding and a new category Best of Positive Change – and this year these projects have stood out from the rest.



In the Best on Market competition group the winners of the gold IdejaX are:



<ul>
<li>BiteMe Nutrition and Imago Ogilvy&nbsp;and their project Feed your greatness in the&nbsp;Food&nbsp;category</li>



<li>HEINEKEN Hrvatska and Bruketa&amp;Žinić&amp;Grey&nbsp;for their project Tuđi čovik in the&nbsp;Alcoholic Beverages&nbsp;category</li>



<li>Pipi Beverages and Imago Ogilvy&nbsp;for their Uvik aktualna i #bolimePipi projects in the&nbsp;Non-Alcoholic Beverages&nbsp;category</li>



<li>Raiffeisenbank Hrvatska and McCann Zagreb&nbsp;with their project RBA Neovisni in the&nbsp;Finance and Insurance&nbsp;category</li>



<li>VIOLETA and Utorak&nbsp;for their BITI BEBA JE SPORT ZA SEBE project in the&nbsp;Household&nbsp;category</li>



<li>VARTEKS and Señor&nbsp;and their project OTKRIJ VARTEKS in the&nbsp;Fashion and Beauty&nbsp;category</li>



<li>Croatia osiguranje and Bruketa&amp;Žinić&amp;Grey&nbsp;for their project Croatia za Hrvatsku! in the&nbsp;Corporate Communications&nbsp;category</li>
</ul>



The first award in the Best of Ad-Making competition group goes to:



<ul>
<li>Zalando and MinusMinus Agency&nbsp;and their project Ljeto je u tebi in the&nbsp;Film&nbsp;category</li>



<li>HIGH SPIRITS and Design Bureau Izvorka Jurić&nbsp;for their SAMPÉ gin project in the&nbsp;Design&nbsp;category.</li>
</ul>



The gold award in the Best Branding &amp; Rebranding competition group goes to:



<ul>
<li>Croatian Designers Association and Šesnić&amp;Turković&nbsp;and their Squeeeze project in the&nbsp;Branding&nbsp;category</li>



<li>Kraš and Studio Sonda&nbsp;for their project Dorina in the&nbsp;Rebranding&nbsp;category.</li>
</ul>



In the Best of Positive Change competition group the gold statue goes to:



<ul>
<li>HNK Hajduk and Odjel marketinga HNK Hajduk&nbsp;for their project Za bolji svit – Hajduk Split in the&nbsp;Best of Positive Change&nbsp;category.</li>
</ul>



The silver award in the Best on Market competition group goes to:



<ul>
<li>Kraš and Studio Sonda&nbsp;and their project Čvarak Dorina in the&nbsp;Food&nbsp;category</li>



<li>Franc Arman and Studio Tumpić/Prenc&nbsp;for their Vrijeme je za tvoje vrijeme project in the&nbsp;Alcoholic Beverages&nbsp;category</li>



<li>Studena and Imago Ogilvy&nbsp;and their project GUC GUC in the&nbsp;Non-Alcoholic Beverages&nbsp;category</li>



<li>LAQO by Croatia osiguranje and Bruketa&amp;Žinić&amp;Grey&nbsp;for the LAQO muzej staromodnih osiguranja u metaversu project in the&nbsp;Finance and Insurance&nbsp;category</li>



<li>Turistička zajednica grada Omiša and Lesles, kreativni studio za proizvodnju filma i videa&nbsp;for their project Omiški polumaraton 2022. in the&nbsp;Tourism, Culture and Leisure&nbsp;category.</li>
</ul>



The silver IdejaX in the Best of Ad-Making competition group:



<ul>
<li>Croatia osiguranje and Bruketa&amp;Žinić&amp;Grey&nbsp;and their project LAQO muzej staromodnih osiguranja u metaversu in the&nbsp;Digital&nbsp;category</li>



<li>Studena and Imago Ogilvy&nbsp;for their project GUC GUC in the&nbsp;Film&nbsp;category</li>



<li>Kraš and Studio Sonda&nbsp;for their project Dorina – Vizualni identitet in the&nbsp;Design&nbsp;category.</li>
</ul>



The winners of the silver award in the Best Branding &amp; Rebranding competition group are:



<ul>
<li>Tre Terre and Studio Sonda&nbsp;and their project Nota – Multisenzorna etiketa vinskog octa in the&nbsp;Branding&nbsp;category</li>



<li>Kraš and Studio Sonda&nbsp;and their Moto project in the&nbsp;Rebranding&nbsp;category</li>



<li>Kraš and Imago Ogilvy&nbsp;for their Uživaj između redova project in the&nbsp;Rebranding&nbsp;category.</li>
</ul>



The second place in the Best of Positive Change competition group goes to:



<ul>
<li>Pipi Beverages and Imago Ogilvy&nbsp;and their project Pipi guza in the&nbsp;Best of Positive Change&nbsp;category.</li>
</ul>



The winners of the bronze award in the Best on Market competition group are:



<ul>
<li>Zagrebačka pivovara and BBDO Zagreb&nbsp;and their project Ožujsko – Kumovi in the&nbsp;Alcoholic Beverages&nbsp;category</li>



<li>IKEA and BBDO Zagreb&nbsp;for their project DAN KAD JE OTVORENA IKEA in the&nbsp;Household&nbsp;category.</li>
</ul>



The bronze IdejaX in the Best of Ad-Making competition group goes to:



<ul>
<li>LAQO by Croatia osiguranje and Bruketa&amp;Žinić&amp;Grey&nbsp;and their project LAQO komunikacijska platforma in the&nbsp;Film&nbsp;category</li>



<li>VARTEKS and Señor&nbsp;with their projectOTKRIJ VARTEKSin the&nbsp;Film&nbsp;category</li>



<li>Ledo and Šanavala&nbsp;and their project Vrijedi ponoviti in the&nbsp;Film&nbsp;category</li>



<li>Turistička zajednica grada Zagreba and Šanavala&nbsp;for their Artupunktura project in the&nbsp;Design&nbsp;category</li>



<li>Kraš and Imago Ogilvy&nbsp;and their project Uživaj između redova in the&nbsp;Design&nbsp;category</li>



<li>Franc Arman and Studio Tumpić/Prenc&nbsp;for their Vrijeme je za tvoje vrijeme project in the&nbsp;Design&nbsp;category</li>
</ul>



In the Best Branding &amp; Rebranding competition group the winners of the bronze award are:



<ul>
<li>Turistička zajednica grada Zagreba and Šanavala&nbsp;for their project Artupunktura in the&nbsp;Branding&nbsp;category</li>



<li>Indirekt and Señor&nbsp;with their project Indirekt in the&nbsp;Branding&nbsp;category</li>



<li>Lega-Lega and Mit dizajn studio&nbsp;and their project Leger in the&nbsp;Branding&nbsp;category</li>



<li>OPG Majetić and Studio Tumpić/Prenc&nbsp;for their project Haskap – piće kozmonauta in the&nbsp;Rebranding&nbsp;category</li>



<li>Ida Nova and Design Bureau Izvorka Jurić&nbsp;and their KUPILEK rebranding project in the&nbsp;Rebranding&nbsp;category.</li>
</ul>



The winners of the bronze award in the Best of Positive Change competition group are:



<ul>
<li>Ured za ljudska prava and prava manjina Republike Hrvatske and I TO NIJE SVE&nbsp;for their project Projekt INCLuDE in the&nbsp;Best of Positive Change&nbsp;category.</li>
</ul>



It’s important to note that the statues of this creativity competition have been redesigned this year, celebrating the competition’s reputation and longevity, and the new visual identity is the work of Sven Sorić, the vice president of the Croatian Designers Association, and Jelena Babić. “IdejaX is awarded to the projects whose success lies in the intersection of creative chaos and rational decision making, which meet where the left side and the right side of the brain are connected (or like the left and the right hand are intertwined). Metal and wood are the two halves of the award, whose positioning makes up the shape of the letter X. That shape isn’t clean, it is “stuck” in the middle of connecting of these two surfaces – two halves of an idea – the one that is sharp and seemingly more valuable, and the one that is robust and grounding,” say the creators of this new statue, that have based it on the competition’s philosophy, as well as its aspiration for creative excellence in the service to the community – among other things, through sustainable materials also.



A great atmosphere at the long-awaited DK Festival has made the celebration of the best ideas, young talent of the communications industry, esteemed agencies, advertisers and individuals even more special. After the BalCannes award ceremony on the first night, and IdejaX and Young Lions Croatia on the second night; the final night of the festival is reserved for MIXX and Effie Awards Croatia award ceremonies.

IdejaX

02.04.2022., Rovinj, 8. dani komunikacija odrzavaju se u Rovinju. Nagrade

Utorak. Biro za propagandu. and PHD Media win Effie Grand Prix for Jadran Galenski Laboratorij



Effie award ceremony took place in the glamorous atmosphere at the main stage of DK2023 in Rovinj, and the Grand Prix award went to OŠ I EFFIE STAVIT U NOS? project.



At the new edition of the DK Festival the winners of the Effie Awards Croatia have been announced. Effie celebrates efficiency of the marketing communications. The statues are awarded to the best agencies and advertisers for their remarkable market communication in the segments of creativity, strategy and achieved market results during the past year.



The winners of the Grand Prix and the gold Effie 2023 award are Jadran Galenski Laboratorij and Utorak. Biro za propagandu. agency for their project OŠ I EFFIE STAVIT U NOS? in collaboration with PHD Media agency in the Health category.



The silver was awarded to the GUC GUC project by Studenac and Imago Ogilvy, Ascanius Media, Drap and Rational International agenciesin the Beverages category, as well as Uplift by Mastercard Europe, podružnica Zagreb and its primary agency Val grupa komunikacije and its associates Algebra, RTL Hrvatska, Dentsu Croatia and Ekonomski institut Zagreb in the Corporate Reputation and Public Relations.



There were four winners of the bronze award. The first winner is Ledo Plus, Šanavala agency and their associate Go2Digital for their project Vrijedi ponoviti in the Food category; the second winners of the bronze award Jamnica plus and PINK MOON, STUDIO NEXUS and Producenti for their Vrijeme je za godišnji project in the Beverages category; the third winners are Raiffeisen bank (Croatia) and McCann Zagreb, Degordian and Publicis for their project RBA Neovisni in the Finance and Insurance category, and the last ones are Bolton Croatia, EssenceMediacom for their project Priča o mirisu kojeg se sjećate. I sjećate. in the Sustained Success category.



This gathering of the communications community and their great mood has made the celebration of the most efficient Croatian marketing projects more special and closed yet another DK Festival edition on a fun note.



Featured image: Emica Elvedji/PIXSELL

Effie

Grand Prix at BalCannes won by Pioniri Communications and Metalac x Konstrakta, Bruketa&amp;Žinić&amp;Grey is the best agency of BalCannes, while Radgonske gorice and The Fun&amp;Fit Company got the title of best advertisers



At DK Festival in Rovinj we give out awards for the communications industry, and the first festival night was opened by honoring the best agencies, advertisers and projects from five countries of the region!



The winners of&nbsp;BalCannes, a regional competition of creativity, where agencies from Bosnia and Herzegovina, Croatia, Northern Macedonia, Slovenia and Serbia are competing with their innovative ideas, have been announced on April 20 in the evening in the Main Hall of DK2023. It has attracted the best of the best of regional creative people in Rovinj.&nbsp;Pioniri Communications and Metalac won the Grand Prix for their project Metalac x Konstrakta – Umetnica mora jesti kuvano. The title of the agency of the year in the region was won by Bruketa&amp;Žinić&amp;Grey agency, and the advertiser of the year award went to Radgonske gorice and The Fun&amp;Fit Company! A special Editor’s Pick Award, in the selection of industry media from the region, went to Radgonske gorice and Bruketa&amp;Žinić&amp;Grey agency for their project Untouched By Light.



At BalCannes, which was for the first time held as a part of the DK Festival and has seen the greatest growth of the competition, by gathering the best that creativity has to offer in the five countries of our region, the agencies were able to compete in several categories of market business, and they could have won bronze, silver or gold awards for their projects within their respective categories. You can find a list of winners below:



In the&nbsp;Food&nbsp;category the winners of the gold award are:



<ul>
<li>The Fun&amp;Fit Company&nbsp;and&nbsp;Why Not&nbsp;for their project Literally for peanuts.</li>
</ul>



The gold award in the&nbsp;Alcoholic Beverages&nbsp;goes to:



<ul>
<li>Radgonske gorice and Bruketa&amp;Žinić&amp;Grey&nbsp;and their project Untouched By Light.</li>
</ul>



The winners of the&nbsp;Non-alcoholic Beverages&nbsp;are:



<ul>
<li>Franck and Imago Ogilvy&nbsp;and their project Beestro.</li>
</ul>



The gold in the&nbsp;Finance and Insurance&nbsp;goes to:



<ul>
<li>Croatia osiguranje and Bruketa&amp;Žinić&amp;Grey&nbsp;and Brigometar project.</li>
</ul>



In the&nbsp;Retail&nbsp;category the winners are:



<ul>
<li>Lesnina MMS and Futura DDB&nbsp;for their project The Sweds.</li>
</ul>



The first prize in the&nbsp;Health and Pharmacy&nbsp;category goes to:



<ul>
<li>JADRAN – GALENSKI LABORATORIJ and UTORAK&nbsp;for their project ŠTA TO STAVLJAŠ U NOS.</li>
</ul>



The winners of the gold award in the Houshold categories are:



<ul>
<li>Metalac and Pioniri Communications&nbsp;and their project Metalac x Konstrakta – Umetnica mora jesti kuvano.</li>
</ul>



The first place in the&nbsp;Fashion and Beauty&nbsp;category goes to:



<ul>
<li>Varteks and Señor&nbsp;and their project Otkrij Varteks.</li>
</ul>



The gold award in the&nbsp;Tourism, Culture and Leisure&nbsp;category goes to:



<ul>
<li>Gradska knjižnica Poreč and Studio Sonda&nbsp;with their project 100% COVID FREE Journey.</li>
</ul>



In the&nbsp;Corporate Communications&nbsp;category the winners of the gold are:



<ul>
<li>The Fun&amp;Fit Company&nbsp;and&nbsp;Why Not&nbsp;for their Literally for peanuts project.</li>
</ul>



The gold in the&nbsp;Miscellaneous&nbsp;category goes to:



<ul>
<li>Polovni automobili and Friday Finally&nbsp;and their project 18+ godina sa vama! Polovni automobili.</li>
</ul>



The winners of the&nbsp;Social Responsibility&nbsp;category are:



<ul>
<li>Helem nejse and Via Media&nbsp;and their project Vote (Glas).</li>
</ul>



In the&nbsp;Telecommunications&nbsp;category nobody won the first prize.



The winners of the silver award in the&nbsp;Food&nbsp;category are:



<ul>
<li>Burek Olimpija and Agencija 101&nbsp;with their project IN CHARGE DURING THE NIGHT.</li>
</ul>



The silver award in the&nbsp;Alcoholic Beverages&nbsp;category goes to:



<ul>
<li>Zagrebačka pivovara and BBDO Zagreb&nbsp;for their project Domoljubna Žuja.</li>
</ul>



The silver award in the&nbsp;Non-alcoholic Beverages&nbsp;category goes to:



<ul>
<li>Pipi and Imago Ogilvy&nbsp;for their project #volitePipi.</li>
</ul>



The runner-ups in the&nbsp;Telecommunications&nbsp;category are:



<ul>
<li>A1 Srbija and Leo Burnett Beograd&nbsp;and their project Srećna mi NovA1.</li>
</ul>



In the&nbsp;Finance and Insurance category&nbsp;the silver award goes to:



<ul>
<li>Zagrebačka banka&nbsp;and&nbsp;Señor&nbsp;for their project #Prviput.</li>
</ul>



In the&nbsp;Retail&nbsp;category the silver award goes to:



<ul>
<li>Konzumu and ZOO agenciji&nbsp;with their project Poziv Djeda Božićnjaka.</li>
</ul>



The second ones in the&nbsp;Health and Pharmacy&nbsp;category are:



<ul>
<li>JGL, brand Vizol S&nbsp;and&nbsp;Señor&nbsp;for theirOči ti šalju signale? Project.</li>
</ul>



In the&nbsp;Household&nbsp;category the winners of the silver award are:



<ul>
<li>IKEA and BBDO Zagreb&nbsp;and their project (NE)SIGURAN DOM.</li>
</ul>



In the&nbsp;Fashion and Beauty&nbsp;category the runner-up are:



<ul>
<li>Triple Jump and Ovation BBDO&nbsp;with their project Converse – Rečnik nove stvarnosti.</li>
</ul>



The silver award in the&nbsp;Tourism, Culture and Leisure&nbsp;category goes to:



<ul>
<li>Slovenian Tourist Board and Pristop Media&nbsp;for their project Twitter Amplify – Tour de France campaign.</li>
</ul>



The silver prize in the&nbsp;Corporate Communications&nbsp;category goes to:



<ul>
<li>Weiner osiguranje VIG and MITA Group&nbsp;for their project Wiener osiguranje VIG na Sarajevo Film Festivalu.</li>
</ul>



In the&nbsp;Social Responsibility&nbsp;category, the winners of the silver award are:



<ul>
<li>CESI and Señor&nbsp;and their project Nije u redu u uredu</li>



<li>WWF Adria and Communis&nbsp;for their Villa “Wilderness” project.</li>
</ul>



Nobody got the silver award in the&nbsp;Miscellaneous&nbsp;category.



The winners of the bronze award in the&nbsp;Food&nbsp;category are:



<ul>
<li>Kraš and Sonda Studio&nbsp;for their project Čvarak Dorina.</li>
</ul>



The bronze award in the&nbsp;Alcoholic Beverages&nbsp;category goes to:



<ul>
<li>Pivara Skopje and Publicis Skopje&nbsp;for their Smooth ON project.</li>
</ul>



In the&nbsp;Non-alcoholic Beverages&nbsp;category, the bronze award goes to:



<ul>
<li>Studena and Imago Ogilvy&nbsp;and their project GUC GUC.</li>
</ul>



In the&nbsp;Telecommunications&nbsp;category the winners of the bronze award are:



<ul>
<li>A1 Srbija and Leo Burnett Beograd&nbsp;for their project Seniori – Imam minut.</li>
</ul>



The third place in the&nbsp;Finance and Insurance&nbsp;category goes to:



<ul>
<li>LAQO by Croatia osiguranje and Bruketa&amp;Žinić&amp;Grey&nbsp;and their project Pavle Pauq predstavlja LAQO.</li>
</ul>



In the&nbsp;Retail&nbsp;category the bronze award goes to:



<ul>
<li>Konzum and ZOO agencija&nbsp;for their project Jedna manje.</li>
</ul>



In the&nbsp;Health and Pharmacy&nbsp;category the winners of the bronze award are:



<ul>
<li>Croatia osiguranje i Bruketa&amp;Žinić&amp;Grey&nbsp;s projektom Brigometar.</li>
</ul>



The bronze award in the&nbsp;Household&nbsp;category goes to:



<ul>
<li>Saponia and Bruketa&amp;Žinić&amp;Grey&nbsp;for their project Bili billboard.</li>
</ul>



The third place in the&nbsp;Tourism, Culture and Leisure&nbsp;category goes to:



<ul>
<li>Beogradska filharmonija and McCann Beograd&nbsp;and their project Muzika svuda.</li>
</ul>



The winners of the bronze award in the&nbsp;Social Responsibility&nbsp;category are:



<ul>
<li>Franck and Imago Ogilvy&nbsp;for their project Beestro.</li>
</ul>



In&nbsp;Fashion and Beauty,&nbsp;Corporate Communications&nbsp;i&nbsp;Miscellaneous&nbsp;categories there were no winners of the bronze awards.



<figure class="wp-block-image"><img width="1600" height="1020" src="https://res.cloudinary.com/dgzjet5jn/images/w_1024,h_653,c_scale/f_auto,q_auto/v1682023164/BalCannes-2023-Dani-komunikacija-foto-Emica-Elvedji-PIXSELL/BalCannes-2023-Dani-komunikacija-foto-Emica-Elvedji-PIXSELL-1024x653.jpg?_i=AA" alt="" class="wp-image-5751" data-public-id="BalCannes-2023-Dani-komunikacija-foto-Emica-Elvedji-PIXSELL.jpg" data-format="jpg" data-transformations="f_auto,q_auto" data-version="1682023164" srcset="https://res.cloudinary.com/dgzjet5jn/images/w_1024,h_653/f_auto,q_auto/v1682023164/BalCannes-2023-Dani-komunikacija-foto-Emica-Elvedji-PIXSELL/BalCannes-2023-Dani-komunikacija-foto-Emica-Elvedji-PIXSELL.jpg?_i=AA 1024w, https://res.cloudinary.com/dgzjet5jn/images/w_300,h_191/f_auto,q_auto/v1682023164/BalCannes-2023-Dani-komunikacija-foto-Emica-Elvedji-PIXSELL/BalCannes-2023-Dani-komunikacija-foto-Emica-Elvedji-PIXSELL.jpg?_i=AA 300w, https://res.cloudinary.com/dgzjet5jn/images/w_768,h_490/f_auto,q_auto/v1682023164/BalCannes-2023-Dani-komunikacija-foto-Emica-Elvedji-PIXSELL/BalCannes-2023-Dani-komunikacija-foto-Emica-Elvedji-PIXSELL.jpg?_i=AA 768w, https://res.cloudinary.com/dgzjet5jn/images/w_1536,h_979/f_auto,q_auto/v1682023164/BalCannes-2023-Dani-komunikacija-foto-Emica-Elvedji-PIXSELL/BalCannes-2023-Dani-komunikacija-foto-Emica-Elvedji-PIXSELL.jpg?_i=AA 1536w, https://res.cloudinary.com/dgzjet5jn/images/w_1200,h_765/f_auto,q_auto/v1682023164/BalCannes-2023-Dani-komunikacija-foto-Emica-Elvedji-PIXSELL/BalCannes-2023-Dani-komunikacija-foto-Emica-Elvedji-PIXSELL.jpg?_i=AA 1200w, https://res.cloudinary.com/dgzjet5jn/images/f_auto,q_auto/v1682023164/BalCannes-2023-Dani-komunikacija-foto-Emica-Elvedji-PIXSELL/BalCannes-2023-Dani-komunikacija-foto-Emica-Elvedji-PIXSELL.jpg?_i=AA 1600w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Foto: Emica Elveđi/PIXSELL</figcaption></figure>



These are the people responsible for the selection of the winners at BalCannes the members of the jury from agencies, advertisers and media from the region. Representatives of the advertising industry are:&nbsp;Petra Čadež&nbsp;(Atlantic Grupa, Slovenia),&nbsp;Jelena Čađenović&nbsp;(A1 Srbija, Serbia),&nbsp;Urban Kramberger&nbsp;(Pivovarna Laško Union, Slovenia),&nbsp;Nađa Lutvikadić Fočo&nbsp;(BH Telecom, Bosnia and Herzegovina),&nbsp;Dijana Matić&nbsp;(Violeta, Bosnia and Herzegovina),&nbsp;Maja Naumovska Saveska&nbsp;(HALKBANK AD Skopje, Northern Macedonia),&nbsp;Bojana Nenadović&nbsp;(Coca-Cola HBC, Serbia),&nbsp;Alina Radusin&nbsp;(Wiener osiguranje Vienna Insurance Group, Croatia) and&nbsp;Zvonimir Seki&nbsp;(Franck, Croatia).



These are the experts that were representing the agencies when deciding on the best projects:&nbsp;Luka Bajs&nbsp;(SHIFT, Slovenia),&nbsp;Sašo Dimitrievski&nbsp;(Pristop, Slovenja),&nbsp;Jelena Fiškuš&nbsp;(Studio Sonda, Croatia),&nbsp;Bojan Hadžihalilović&nbsp;(Fabrika, BIH),&nbsp;Vladimir Mitrović&nbsp;(Ovation BBDO, Serbia),&nbsp;Sašo Pešev&nbsp;(New Moment Skopje, Northern Macedonia),&nbsp;Anja Radulović&nbsp;(Leo Burnett Beograd, Serbia),&nbsp;Dejan Spirkoski&nbsp;(Saatchi &amp; Saatchi, Northern Macedonia),&nbsp;Dejan Šijuk&nbsp;(Aquarius Banja Luka, BIH) and&nbsp;Nikola Žinić&nbsp;(Bruketa&amp;Žinić&amp;Grey, Croatia).



A choice for the special BalCannes Editor’s Pic Award was made by this jury group:&nbsp;&nbsp;Sandra Babić&nbsp;(Lider Media, Croatia),&nbsp;Nenad Danilović&nbsp;(Advertiser Serbia, Serbia),&nbsp;Ekrem Dupanović&nbsp;(Media Marketing, Bosnia and Herzegovina),&nbsp;Boris Eftimofski&nbsp;(Marketing 365, Northern Macedonia) and&nbsp;Simona Kruhar Gaberšček&nbsp;(Marketing Magazin, Slovenia).

BalCannes

Now that the winners of the industry awards have been revealed at DK2023, find out how to order extra copies of your prestigious trophies!



At DK2023 in Rovinj at the end of April, awards were presented to the most successful communications projects at the BalCannes, MIXX, Effie, IdejaX, and Young Lions competitions.



The excellent mood of our community at the long-awaited national festival of creativity and communications was only enhanced by the glamorous celebration of the industry's best experts, as well as prominent agencies, advertisers, and individuals. Trophies were awarded to the winners, and the possibility of making additional copies was provided so that you could delight your colleagues and clients and make your office shelves extra shiny!



You can order trophies at the following prices, and it takes 3 to 6 weeks to make them.



MIXX: 135 EUR/piece + VAT (for winning statues), 75 EUR/piece + VAT (for finalist statues) 



Effie: 360 EUR/piece + VAT 



IdejaX: 190 EUR/piece + VAT 



BalCannes: 210 EUR/piece + VAT 



Young Lions: 185 EUR/piece + VAT. 



To order additional trophies, you can get in touch with info@danikomunikacija.com by May 25th.



Photo: Emica Elvedji/PIXSELL

Flex your winning projects – you can now order extra trophies!

We know, we know, we can't get enough either. That's why you can return to the main hall of DK2023 again – until 23 May 2023, with online registration fees at the price of EUR 95 + VAT, for which you can <a rel="noreferrer noopener" href="https://docs.google.com/forms/d/e/1FAIpQLSeU6VNXD5WBwrrmgyUbUJIv5OmvGUu5io4jwl64C5wvDMg1CA/viewform" target="_blank">register here</a> until the end of April!



With online registration, you can access the contents of the Main Hall – the talks we enjoyed during the day, as well as the awards ceremonies where we cheered for our colleagues in the evening.



Thank you once again for being part of the most fun DK community and for creating memories together that will last us until the new festival edition next year.

Go back to DK2023 – watch Main Hall talks & awards shows online!

Three days of celebrating creativity were marked by festival halls full to the brim and fantastic energy, and the last day has further proved the fact that DK Festival brings to the stage only the best speakers – but also that it attracts the best from the national industry.



<figure class="wp-block-image size-large"><img width="1200" height="800" src="https://res.cloudinary.com/dgzjet5jn/images/w_1200,h_800/f_auto,q_auto/v1682334179/Atmosfera-Dana-komunikacija_foto-Matija-Habljak-PIXSELL-2-1/Atmosfera-Dana-komunikacija_foto-Matija-Habljak-PIXSELL-2-1.jpg?_i=AA" alt="" class="wp-image-5785" data-public-id="Atmosfera-Dana-komunikacija_foto-Matija-Habljak-PIXSELL-2-1.jpg" data-format="jpg" data-transformations="f_auto,q_auto" data-version="1682334179" srcset="https://res.cloudinary.com/dgzjet5jn/images/f_auto,q_auto/v1682334179/Atmosfera-Dana-komunikacija_foto-Matija-Habljak-PIXSELL-2-1/Atmosfera-Dana-komunikacija_foto-Matija-Habljak-PIXSELL-2-1.jpg?_i=AA 1200w, https://res.cloudinary.com/dgzjet5jn/images/w_300,h_200/f_auto,q_auto/v1682334179/Atmosfera-Dana-komunikacija_foto-Matija-Habljak-PIXSELL-2-1/Atmosfera-Dana-komunikacija_foto-Matija-Habljak-PIXSELL-2-1.jpg?_i=AA 300w, https://res.cloudinary.com/dgzjet5jn/images/w_1024,h_683/f_auto,q_auto/v1682334179/Atmosfera-Dana-komunikacija_foto-Matija-Habljak-PIXSELL-2-1/Atmosfera-Dana-komunikacija_foto-Matija-Habljak-PIXSELL-2-1.jpg?_i=AA 1024w, https://res.cloudinary.com/dgzjet5jn/images/w_768,h_512/f_auto,q_auto/v1682334179/Atmosfera-Dana-komunikacija_foto-Matija-Habljak-PIXSELL-2-1/Atmosfera-Dana-komunikacija_foto-Matija-Habljak-PIXSELL-2-1.jpg?_i=AA 768w" sizes="(max-width: 1200px) 100vw, 1200px" /><figcaption class="wp-element-caption">PHOTO: Matija Habljak/PIXSELL</figcaption></figure>



Allow AI to solve the big problems – from climate change to discoveries in the medicine, said James Whittaker on the last day of DK Festival, which was held on 20-23 April in Hotel Lone in Rovinj. This evangelist, futurist and scientist, who has worked for giants like Microsoft, Google and FBI, held a dynamic talk on the main stage about the future of technology, impressing the audience with his charisma along the way. When talking about professions that will possibly be replaced by AI, he explained that we are focused on the completely wrong things. We need to stop imagining what could go wrong, and let’s start, with the help of AI tools, creating the world we actually want to live in.



<figure class="wp-block-image size-large"><img width="1600" height="1067" src="https://res.cloudinary.com/dgzjet5jn/images/w_1600,h_1067/f_auto,q_auto/v1682334223/James-Whittaker-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL/James-Whittaker-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL.jpg?_i=AA" alt="" class="wp-image-5782" data-public-id="James-Whittaker-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL.jpg" data-format="jpg" data-transformations="f_auto,q_auto" data-version="1682334223" srcset="https://res.cloudinary.com/dgzjet5jn/images/f_auto,q_auto/v1682334223/James-Whittaker-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL/James-Whittaker-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL.jpg?_i=AA 1600w, https://res.cloudinary.com/dgzjet5jn/images/w_300,h_200/f_auto,q_auto/v1682334223/James-Whittaker-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL/James-Whittaker-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL.jpg?_i=AA 300w, https://res.cloudinary.com/dgzjet5jn/images/w_1024,h_683/f_auto,q_auto/v1682334223/James-Whittaker-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL/James-Whittaker-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL.jpg?_i=AA 1024w, https://res.cloudinary.com/dgzjet5jn/images/w_768,h_512/f_auto,q_auto/v1682334223/James-Whittaker-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL/James-Whittaker-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL.jpg?_i=AA 768w, https://res.cloudinary.com/dgzjet5jn/images/w_1536,h_1024/f_auto,q_auto/v1682334223/James-Whittaker-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL/James-Whittaker-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL.jpg?_i=AA 1536w, https://res.cloudinary.com/dgzjet5jn/images/w_1200,h_800/f_auto,q_auto/v1682334223/James-Whittaker-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL/James-Whittaker-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL.jpg?_i=AA 1200w" sizes="(max-width: 1600px) 100vw, 1600px" /><figcaption class="wp-element-caption">PHOTO: Matija Habljak/PIXSELL</figcaption></figure>



On Saturday, Kristina Kuzmič, a bestselling author, got up on our round stage in the Main Hall and joined our DK community, powered by Masterdcard’s platform <a rel="noreferrer noopener" href="https://www.priceless.com/" target="_blank">Priceless.com</a>. Think about the traits you’ve been told your whole life are your weak points – and turn them into your superpowers, she said. Every creative person can relate to her story – and her lessons were useful for all of those who ever doubted themselves, either in the business or private sphere: I decided to be for others what I needed when I was at my lowest. Being authentic again led to my success.



<figure class="wp-block-image size-large"><img width="1600" height="1067" src="https://res.cloudinary.com/dgzjet5jn/images/w_1600,h_1067/f_auto,q_auto/v1682334141/Kristina-Kuzmic-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL/Kristina-Kuzmic-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL.jpg?_i=AA" alt="" class="wp-image-5788" data-public-id="Kristina-Kuzmic-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL.jpg" data-format="jpg" data-transformations="f_auto,q_auto" data-version="1682334141" srcset="https://res.cloudinary.com/dgzjet5jn/images/f_auto,q_auto/v1682334141/Kristina-Kuzmic-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL/Kristina-Kuzmic-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL.jpg?_i=AA 1600w, https://res.cloudinary.com/dgzjet5jn/images/w_300,h_200/f_auto,q_auto/v1682334141/Kristina-Kuzmic-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL/Kristina-Kuzmic-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL.jpg?_i=AA 300w, https://res.cloudinary.com/dgzjet5jn/images/w_1024,h_683/f_auto,q_auto/v1682334141/Kristina-Kuzmic-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL/Kristina-Kuzmic-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL.jpg?_i=AA 1024w, https://res.cloudinary.com/dgzjet5jn/images/w_768,h_512/f_auto,q_auto/v1682334141/Kristina-Kuzmic-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL/Kristina-Kuzmic-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL.jpg?_i=AA 768w, https://res.cloudinary.com/dgzjet5jn/images/w_1536,h_1024/f_auto,q_auto/v1682334141/Kristina-Kuzmic-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL/Kristina-Kuzmic-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL.jpg?_i=AA 1536w, https://res.cloudinary.com/dgzjet5jn/images/w_1200,h_800/f_auto,q_auto/v1682334141/Kristina-Kuzmic-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL/Kristina-Kuzmic-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL.jpg?_i=AA 1200w" sizes="(max-width: 1600px) 100vw, 1600px" /><figcaption class="wp-element-caption">PHOTO: Matija Habljak/PIXSELL</figcaption></figure>



Thomas Kolster powered by ENNA, an influential marketing activist and founder of the global Goodvertising movement, has talked, about yet another important perspective that can contribute to saving and creating a better world. We as the marketing industry have the ability to understand people and we need to use that to make a change, said Kolster, and further explained: People are buying from those they are trying to become. We are tired of those brands that are just saying things and not doing anything. We need brands with transformative differences.



<figure class="wp-block-image size-large"><img width="1600" height="1067" src="https://res.cloudinary.com/dgzjet5jn/images/w_1600,h_1067/f_auto,q_auto/v1682334155/Thomas-Kolster-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL/Thomas-Kolster-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL.jpg?_i=AA" alt="" class="wp-image-5787" data-public-id="Thomas-Kolster-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL.jpg" data-format="jpg" data-transformations="f_auto,q_auto" data-version="1682334155" srcset="https://res.cloudinary.com/dgzjet5jn/images/f_auto,q_auto/v1682334155/Thomas-Kolster-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL/Thomas-Kolster-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL.jpg?_i=AA 1600w, https://res.cloudinary.com/dgzjet5jn/images/w_300,h_200/f_auto,q_auto/v1682334155/Thomas-Kolster-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL/Thomas-Kolster-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL.jpg?_i=AA 300w, https://res.cloudinary.com/dgzjet5jn/images/w_1024,h_683/f_auto,q_auto/v1682334155/Thomas-Kolster-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL/Thomas-Kolster-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL.jpg?_i=AA 1024w, https://res.cloudinary.com/dgzjet5jn/images/w_768,h_512/f_auto,q_auto/v1682334155/Thomas-Kolster-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL/Thomas-Kolster-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL.jpg?_i=AA 768w, https://res.cloudinary.com/dgzjet5jn/images/w_1536,h_1024/f_auto,q_auto/v1682334155/Thomas-Kolster-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL/Thomas-Kolster-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL.jpg?_i=AA 1536w, https://res.cloudinary.com/dgzjet5jn/images/w_1200,h_800/f_auto,q_auto/v1682334155/Thomas-Kolster-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL/Thomas-Kolster-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL.jpg?_i=AA 1200w" sizes="(max-width: 1600px) 100vw, 1600px" /><figcaption class="wp-element-caption">PHOTO: Matija Habljak/PIXSELL</figcaption></figure>



A part of the great lineup of the Main Hall on the third day were also Paul Holmes and Erika Wykes-Sneyd, and in the BEE Hall we talked with national and regional experts about creativity, the future of the digital market, sustainable business, and numerous other relevant topics.



<figure class="wp-block-image size-large"><img width="1600" height="1067" src="https://res.cloudinary.com/dgzjet5jn/images/w_1600,h_1067/f_auto,q_auto/v1682334193/Atmosfera-Dana-komunikacija_foto-Matija-Habljak-PIXSELL/Atmosfera-Dana-komunikacija_foto-Matija-Habljak-PIXSELL.jpg?_i=AA" alt="" class="wp-image-5784" data-public-id="Atmosfera-Dana-komunikacija_foto-Matija-Habljak-PIXSELL.jpg" data-format="jpg" data-transformations="f_auto,q_auto" data-version="1682334193" srcset="https://res.cloudinary.com/dgzjet5jn/images/f_auto,q_auto/v1682334193/Atmosfera-Dana-komunikacija_foto-Matija-Habljak-PIXSELL/Atmosfera-Dana-komunikacija_foto-Matija-Habljak-PIXSELL.jpg?_i=AA 1600w, https://res.cloudinary.com/dgzjet5jn/images/w_300,h_200/f_auto,q_auto/v1682334193/Atmosfera-Dana-komunikacija_foto-Matija-Habljak-PIXSELL/Atmosfera-Dana-komunikacija_foto-Matija-Habljak-PIXSELL.jpg?_i=AA 300w, https://res.cloudinary.com/dgzjet5jn/images/w_1024,h_683/f_auto,q_auto/v1682334193/Atmosfera-Dana-komunikacija_foto-Matija-Habljak-PIXSELL/Atmosfera-Dana-komunikacija_foto-Matija-Habljak-PIXSELL.jpg?_i=AA 1024w, https://res.cloudinary.com/dgzjet5jn/images/w_768,h_512/f_auto,q_auto/v1682334193/Atmosfera-Dana-komunikacija_foto-Matija-Habljak-PIXSELL/Atmosfera-Dana-komunikacija_foto-Matija-Habljak-PIXSELL.jpg?_i=AA 768w, https://res.cloudinary.com/dgzjet5jn/images/w_1536,h_1024/f_auto,q_auto/v1682334193/Atmosfera-Dana-komunikacija_foto-Matija-Habljak-PIXSELL/Atmosfera-Dana-komunikacija_foto-Matija-Habljak-PIXSELL.jpg?_i=AA 1536w, https://res.cloudinary.com/dgzjet5jn/images/w_1200,h_800/f_auto,q_auto/v1682334193/Atmosfera-Dana-komunikacija_foto-Matija-Habljak-PIXSELL/Atmosfera-Dana-komunikacija_foto-Matija-Habljak-PIXSELL.jpg?_i=AA 1200w" sizes="(max-width: 1600px) 100vw, 1600px" /><figcaption class="wp-element-caption">PHOTO: Matija Habljak/PIXSELL</figcaption></figure>



The last day has further proved the fact that DK Festival brings to the stage only the best speakers and fills Hotel Lone with creative energy. We can humbly admit that the festival has once again surpassed all expectations, so the only thing left to do is – to do it all again next year!



<figure class="wp-block-image size-full"><img src="https://cms.danikomunikacija.com/wp-content/uploads/2023/04/Untitled-design-4.gif" alt="" class="wp-image-5809"/><figcaption class="wp-element-caption">PHOTOS: Lorna Kijurko</figcaption></figure>



Featured image: Emica Elveđi/PIXSELL

Let's create the world we want to live in – the message of the final day of DK2023

The Effie award ceremony took place in the glamorous atmosphere at the main stage of DK2023 in Rovinj, and the Grand Prix award went to OŠ I EFFIE STAVIT U NOS? project.



<figure class="wp-block-image size-large"><img width="1536" height="1025" src="https://res.cloudinary.com/dgzjet5jn/images/w_1536,h_1025/f_auto,q_auto/v1683116371/effie-grand-prix-1536x1025-1/effie-grand-prix-1536x1025-1.jpg?_i=AA" alt="" class="wp-image-5840" data-public-id="effie-grand-prix-1536x1025-1.jpg" data-format="jpg" data-transformations="f_auto,q_auto" data-version="1683116371" srcset="https://res.cloudinary.com/dgzjet5jn/images/f_auto,q_auto/v1683116371/effie-grand-prix-1536x1025-1/effie-grand-prix-1536x1025-1.jpg?_i=AA 1536w, https://res.cloudinary.com/dgzjet5jn/images/w_300,h_200/f_auto,q_auto/v1683116371/effie-grand-prix-1536x1025-1/effie-grand-prix-1536x1025-1.jpg?_i=AA 300w, https://res.cloudinary.com/dgzjet5jn/images/w_1024,h_683/f_auto,q_auto/v1683116371/effie-grand-prix-1536x1025-1/effie-grand-prix-1536x1025-1.jpg?_i=AA 1024w, https://res.cloudinary.com/dgzjet5jn/images/w_768,h_513/f_auto,q_auto/v1683116371/effie-grand-prix-1536x1025-1/effie-grand-prix-1536x1025-1.jpg?_i=AA 768w, https://res.cloudinary.com/dgzjet5jn/images/w_1200,h_801/f_auto,q_auto/v1683116371/effie-grand-prix-1536x1025-1/effie-grand-prix-1536x1025-1.jpg?_i=AA 1200w" sizes="(max-width: 1536px) 100vw, 1536px" /><figcaption class="wp-element-caption">PHOTO: Emica Elvedji/PIXSELL</figcaption></figure>



At the new edition of the DK Festival, the winners of the Effie Awards Croatia have been announced. Effie celebrates efficiency of the marketing communications. The statues are awarded to the best agencies and advertisers for their remarkable market communication in the segments of creativity, strategy, and achieved market results during the past year.



The winners of the Grand Prix and the gold Effie 2023 award are Jadran Galenski Laboratorij and Utorak. Biro za propagandu. agency for their project OŠ I EFFIE STAVIT U NOS? in collaboration with PHD Media agency in the Health category.



The silver was awarded to the GUC GUC project by Studenac and Imago Ogilvy, Ascanius Media, Drap, and Rational International agencies in the Beverages category, as well as Uplift by Mastercard Europe, podružnica Zagreb and its primary agency Val grupa komunikacije and its associates Algebra, RTL Hrvatska, Dentsu Croatia and Ekonomski institut Zagreb in the Corporate Reputation and Public Relations category.



There were four winners of the bronze award. The first winners are Ledo Plus, Šanavala agency, and their associate Go2Digital for the Vrijedi ponoviti project in the Food category; the second winners of the bronze award are Jamnica plus and PINK MOON, STUDIO NEXUS and Producenti for their Vrijeme je za godišnji project in the Beverages category; the third winners are Raiffeisen bank (Croatia) and McCann Zagreb, Degordian and Publicis for the RBA Neovisni project in the Finance and Insurance category, and the last ones are Bolton Croatia, EssenceMediacom for their Priča o mirisu kojeg se sjećate. I sjećate. project in the Sustained Success category.



This gathering of the communications community and their great mood has made the celebration of the most efficient Croatian marketing projects more special and closed yet another DK Festival edition on a fun note.



Featured image: Emica Elvedji/PIXSELL

Utorak. Biro za propagandu. and PHD Media win Effie Grand Prix for Jadran Galenski Laboratorij

In Rovinj at DK2023 stage MIXX Awards Croatia has celebrated the best digital achievements, and this is the thirteenth year that MIXX and IAB Croatia are awarding the best digital projects in Croatia.



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The best digital campaigns and digital tools/platforms in the market communications have been announced at MIXX Awards Croatia 2023, and the award ceremony has been held at the new edition of the DK Festival. The competition recognizes creativity, strategy, performance, use of media and achieved results, and it was on these criteria that the expert jury awarded the project named V za vaginu by Essity Croatia and 404 with the title MIXX Awards Croatia 2023 Best in Show. There are also another 14 winners.



Zalando and MinusMinus Agency win the Brand Awareness Campaign award for the Ljeto je u tebi project.



Kompare online and SeekandHit are the winners in the Direct Response and Lead Generation Campaign category for the Kompare.hr project.



Studenac and Imago Ogilvy take the award in the Cross-Media Integration Campaign category for the GUC GUC project.



Kraš and Studio Sonda for the Čvarak Dorina project, as well as Sarajevski kiseljak and Pink Moon for the Sky je Sky project got awarded in the Campaign Effectiveness category – with the same number of points.



Pipi Beverages and Imago Ogilvy are the winners of the Corporate Social Responsibility Campaign category for their Pipi guza project.



ROTO DINAMIC and Human Interaction Company are the best in the Best Digital Product category for their Roto B2B Mobile App project.



A1 Hrvatska and Real Grupa have won the title in the Best Media Strategy category for their Switchaj na bolje project.



<figure class="wp-block-image size-full"><img width="1000" height="621" src="https://res.cloudinary.com/dgzjet5jn/images/w_1000,h_621/f_auto,q_auto/v1683115971/1982373-1/1982373-1.jpeg?_i=AA" alt="" class="wp-image-5837" data-public-id="1982373-1.jpeg" data-format="jpeg" data-transformations="f_auto,q_auto" data-version="1683115971" srcset="https://res.cloudinary.com/dgzjet5jn/images/f_auto,q_auto/v1683115971/1982373-1/1982373-1.jpeg?_i=AA 1000w, https://res.cloudinary.com/dgzjet5jn/images/w_300,h_186/f_auto,q_auto/v1683115971/1982373-1/1982373-1.jpeg?_i=AA 300w, https://res.cloudinary.com/dgzjet5jn/images/w_768,h_477/f_auto,q_auto/v1683115971/1982373-1/1982373-1.jpeg?_i=AA 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><figcaption class="wp-element-caption">PHOTO: Emica Elvedji/PIXSELL</figcaption></figure>



In the&nbsp;Best Branded Content&nbsp;category Marodi and Imago Ogilvy got the title of the winners for their Priče z vrha project.



JOURNAL MEDIA and Human Interaction Company and their Journal redizajn project are the best in the&nbsp;Best Website category.



Croatia osiguranje and 404 with their Pavle Pauk Tik Tok profil project deserved the winners’ title in the&nbsp;Best Social category.



Podravka and CVOKE won the Influencer Marketing category with their Coolinarika TikTok project.



The winners of the&nbsp;Best Tech &amp; Innovation powered by Google category are Croatia osiguranje i Shape 404 with their&nbsp;Croatia Fit project.



Hrvatski Telekom and Telegram Media Grupa are recognized as the winners in the&nbsp;Best Publisher Project category with their Svijet istih mogućnosti project.



The glamorous atmosphere of the main stage, confetti, winners’ speeches, and the great mood of the communications community have made the celebration of the best Croatian digital projects in the grand final of this year’s DK2023 more special.



Featured image: Emica Elvedji/PIXSELL

Essity Croatia and 404 win Best Digital Campaign in Croatia!

The second day of the festival attracted some of the most interesting international creatives, who have shared the secret to their success with national communications experts.



The comfort zone gives us the illusion of control, claims Rory Sutherland, one of those responsible for the interesting discussions that arose in the hotel Lone on the second day of DK2023 in Rovinj. He was joined on Friday by Media.Monk’s Main Monk from the world’s biggest creative digital production agency – Victor Knapp; Munise Can, a strategy expert from Highsnobiety; creative person of the year from faraway Japan&nbsp;Toshihiko Tanabe; one of the world’s leading creative technology futurists Ian Beacraft powered by Hrvatski Telekom; Mischief-Maker/Strategy Virtuoso Rob Campbell, as well as the surrealist directing duo&nbsp;Vallée Duhamel.



<figure class="wp-block-image size-large"><img width="1600" height="1005" src="https://res.cloudinary.com/dgzjet5jn/images/w_1600,h_1005/f_auto,q_auto/v1682174184/Atmosfera-Dana-komunikacija-foto-Emica-Elvedji-PIXSELL/Atmosfera-Dana-komunikacija-foto-Emica-Elvedji-PIXSELL.jpg?_i=AA" alt="" class="wp-image-5772" data-public-id="Atmosfera-Dana-komunikacija-foto-Emica-Elvedji-PIXSELL.jpg" data-format="jpg" data-transformations="f_auto,q_auto" data-version="1682174184" srcset="https://res.cloudinary.com/dgzjet5jn/images/f_auto,q_auto/v1682174184/Atmosfera-Dana-komunikacija-foto-Emica-Elvedji-PIXSELL/Atmosfera-Dana-komunikacija-foto-Emica-Elvedji-PIXSELL.jpg?_i=AA 1600w, https://res.cloudinary.com/dgzjet5jn/images/w_300,h_188/f_auto,q_auto/v1682174184/Atmosfera-Dana-komunikacija-foto-Emica-Elvedji-PIXSELL/Atmosfera-Dana-komunikacija-foto-Emica-Elvedji-PIXSELL.jpg?_i=AA 300w, https://res.cloudinary.com/dgzjet5jn/images/w_1024,h_643/f_auto,q_auto/v1682174184/Atmosfera-Dana-komunikacija-foto-Emica-Elvedji-PIXSELL/Atmosfera-Dana-komunikacija-foto-Emica-Elvedji-PIXSELL.jpg?_i=AA 1024w, https://res.cloudinary.com/dgzjet5jn/images/w_768,h_482/f_auto,q_auto/v1682174184/Atmosfera-Dana-komunikacija-foto-Emica-Elvedji-PIXSELL/Atmosfera-Dana-komunikacija-foto-Emica-Elvedji-PIXSELL.jpg?_i=AA 768w, https://res.cloudinary.com/dgzjet5jn/images/w_1536,h_965/f_auto,q_auto/v1682174184/Atmosfera-Dana-komunikacija-foto-Emica-Elvedji-PIXSELL/Atmosfera-Dana-komunikacija-foto-Emica-Elvedji-PIXSELL.jpg?_i=AA 1536w, https://res.cloudinary.com/dgzjet5jn/images/w_1200,h_754/f_auto,q_auto/v1682174184/Atmosfera-Dana-komunikacija-foto-Emica-Elvedji-PIXSELL/Atmosfera-Dana-komunikacija-foto-Emica-Elvedji-PIXSELL.jpg?_i=AA 1200w" sizes="(max-width: 1600px) 100vw, 1600px" /><figcaption class="wp-element-caption">PHOTO: Emica Elveđi/PIXSELL</figcaption></figure>



Rory Sutherland, one of the most original thinkers in the advertising industry, and wider, a TED speaker with millions of views and the author of several world-known bestsellers, shared with us on the main stage how to create flawless communication that erases lines between advertising and fun. As the founder of Ogilvy’s sophisticated approach to the behavioral economy and the nonpareil persuasion artist, he offered the audience the tried and tested psychological techniques of defining human behavior. The opposite of a good idea is another good idea, he concluded.



<figure class="wp-block-image size-large"><img width="1600" height="1067" src="https://res.cloudinary.com/dgzjet5jn/images/w_1600,h_1067/f_auto,q_auto/v1682174172/Atmosfera-Dana-komunikacija-foto-Emica-Elvedji-PIXSELL-4/Atmosfera-Dana-komunikacija-foto-Emica-Elvedji-PIXSELL-4.jpg?_i=AA" alt="" class="wp-image-5773" data-public-id="Atmosfera-Dana-komunikacija-foto-Emica-Elvedji-PIXSELL-4.jpg" data-format="jpg" data-transformations="f_auto,q_auto" data-version="1682174172" srcset="https://res.cloudinary.com/dgzjet5jn/images/f_auto,q_auto/v1682174172/Atmosfera-Dana-komunikacija-foto-Emica-Elvedji-PIXSELL-4/Atmosfera-Dana-komunikacija-foto-Emica-Elvedji-PIXSELL-4.jpg?_i=AA 1600w, https://res.cloudinary.com/dgzjet5jn/images/w_300,h_200/f_auto,q_auto/v1682174172/Atmosfera-Dana-komunikacija-foto-Emica-Elvedji-PIXSELL-4/Atmosfera-Dana-komunikacija-foto-Emica-Elvedji-PIXSELL-4.jpg?_i=AA 300w, https://res.cloudinary.com/dgzjet5jn/images/w_1024,h_683/f_auto,q_auto/v1682174172/Atmosfera-Dana-komunikacija-foto-Emica-Elvedji-PIXSELL-4/Atmosfera-Dana-komunikacija-foto-Emica-Elvedji-PIXSELL-4.jpg?_i=AA 1024w, https://res.cloudinary.com/dgzjet5jn/images/w_768,h_512/f_auto,q_auto/v1682174172/Atmosfera-Dana-komunikacija-foto-Emica-Elvedji-PIXSELL-4/Atmosfera-Dana-komunikacija-foto-Emica-Elvedji-PIXSELL-4.jpg?_i=AA 768w, https://res.cloudinary.com/dgzjet5jn/images/w_1536,h_1024/f_auto,q_auto/v1682174172/Atmosfera-Dana-komunikacija-foto-Emica-Elvedji-PIXSELL-4/Atmosfera-Dana-komunikacija-foto-Emica-Elvedji-PIXSELL-4.jpg?_i=AA 1536w, https://res.cloudinary.com/dgzjet5jn/images/w_1200,h_800/f_auto,q_auto/v1682174172/Atmosfera-Dana-komunikacija-foto-Emica-Elvedji-PIXSELL-4/Atmosfera-Dana-komunikacija-foto-Emica-Elvedji-PIXSELL-4.jpg?_i=AA 1200w" sizes="(max-width: 1600px) 100vw, 1600px" /><figcaption class="wp-element-caption">PHOTO: Emica Elveđi/PIXSELL</figcaption></figure>



Munise Can spoke about business strategy and added that the key to success is not to focus on your own ego or the ego of your brand, but on the transformative power of the collective: You always have to look at the world from a unique perspective that people can’t find anywhere else. The Vice President of Strategy at Highsnobiety for the whole of Europe, and an ex-director of strategy at VICE for Western Europe, has discussed in her The New Luxury 3.0&nbsp;talk how the perception of luxury develops – and what brands need to do to save their spot in the growing market cacophony.



The industrial revolution mechanized labor, and today we are digitizing skills. We are in the midst of the biggest information revolution, said Ian Beacraft powered by Hrvatski Telekom, a futurist who is known in the international community because he makes the most advanced technology, which is less known to the public, easier to understand and monetize. At the DK Festival, he talked to the community of creatives, creators, and digital people in a dynamic conversation about the future and different ways in which we will face the big development that breaks established norms and generally accepted practices – from art to social sciences.



<figure class="wp-block-image size-large"><img width="1600" height="1067" src="https://res.cloudinary.com/dgzjet5jn/images/w_1600,h_1067/f_auto,q_auto/v1682174237/Joga-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL/Joga-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL.jpg?_i=AA" alt="" class="wp-image-5769" data-public-id="Joga-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL.jpg" data-format="jpg" data-transformations="f_auto,q_auto" data-version="1682174237" srcset="https://res.cloudinary.com/dgzjet5jn/images/f_auto,q_auto/v1682174237/Joga-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL/Joga-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL.jpg?_i=AA 1600w, https://res.cloudinary.com/dgzjet5jn/images/w_300,h_200/f_auto,q_auto/v1682174237/Joga-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL/Joga-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL.jpg?_i=AA 300w, https://res.cloudinary.com/dgzjet5jn/images/w_1024,h_683/f_auto,q_auto/v1682174237/Joga-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL/Joga-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL.jpg?_i=AA 1024w, https://res.cloudinary.com/dgzjet5jn/images/w_768,h_512/f_auto,q_auto/v1682174237/Joga-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL/Joga-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL.jpg?_i=AA 768w, https://res.cloudinary.com/dgzjet5jn/images/w_1536,h_1024/f_auto,q_auto/v1682174237/Joga-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL/Joga-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL.jpg?_i=AA 1536w, https://res.cloudinary.com/dgzjet5jn/images/w_1200,h_800/f_auto,q_auto/v1682174237/Joga-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL/Joga-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL.jpg?_i=AA 1200w" sizes="(max-width: 1600px) 100vw, 1600px" /><figcaption class="wp-element-caption">PHOTO: Matija Habljak/PIXSELL</figcaption></figure>



The breaking of established norms was the topic of the talk held by the surrealist directing duo known for experimenting on the brink of logic and creating new dimensions of creativity – Julien Vallée and Eve Duhamel! The world is the playground for our ideas, they said, and opened the doors to their creative world, sharing the details of their artistic process, but also some of their original ideas.



<figure class="wp-block-image size-large"><img width="1600" height="957" src="https://res.cloudinary.com/dgzjet5jn/images/w_1600,h_957/f_auto,q_auto/v1682174160/Atmosfera-Dana-komunikacija-foto-Emica-Elvedji-PIXSELL-3/Atmosfera-Dana-komunikacija-foto-Emica-Elvedji-PIXSELL-3.jpg?_i=AA" alt="" class="wp-image-5774" data-public-id="Atmosfera-Dana-komunikacija-foto-Emica-Elvedji-PIXSELL-3.jpg" data-format="jpg" data-transformations="f_auto,q_auto" data-version="1682174160" srcset="https://res.cloudinary.com/dgzjet5jn/images/f_auto,q_auto/v1682174160/Atmosfera-Dana-komunikacija-foto-Emica-Elvedji-PIXSELL-3/Atmosfera-Dana-komunikacija-foto-Emica-Elvedji-PIXSELL-3.jpg?_i=AA 1600w, https://res.cloudinary.com/dgzjet5jn/images/w_300,h_179/f_auto,q_auto/v1682174160/Atmosfera-Dana-komunikacija-foto-Emica-Elvedji-PIXSELL-3/Atmosfera-Dana-komunikacija-foto-Emica-Elvedji-PIXSELL-3.jpg?_i=AA 300w, https://res.cloudinary.com/dgzjet5jn/images/w_1024,h_612/f_auto,q_auto/v1682174160/Atmosfera-Dana-komunikacija-foto-Emica-Elvedji-PIXSELL-3/Atmosfera-Dana-komunikacija-foto-Emica-Elvedji-PIXSELL-3.jpg?_i=AA 1024w, https://res.cloudinary.com/dgzjet5jn/images/w_768,h_459/f_auto,q_auto/v1682174160/Atmosfera-Dana-komunikacija-foto-Emica-Elvedji-PIXSELL-3/Atmosfera-Dana-komunikacija-foto-Emica-Elvedji-PIXSELL-3.jpg?_i=AA 768w, https://res.cloudinary.com/dgzjet5jn/images/w_1536,h_919/f_auto,q_auto/v1682174160/Atmosfera-Dana-komunikacija-foto-Emica-Elvedji-PIXSELL-3/Atmosfera-Dana-komunikacija-foto-Emica-Elvedji-PIXSELL-3.jpg?_i=AA 1536w, https://res.cloudinary.com/dgzjet5jn/images/w_1200,h_718/f_auto,q_auto/v1682174160/Atmosfera-Dana-komunikacija-foto-Emica-Elvedji-PIXSELL-3/Atmosfera-Dana-komunikacija-foto-Emica-Elvedji-PIXSELL-3.jpg?_i=AA 1200w" sizes="(max-width: 1600px) 100vw, 1600px" /><figcaption class="wp-element-caption">PHOTO: Emica Elveđi/PIXSELL</figcaption></figure>



After two successful days of the festival, the audience can expect exceptional talks on Saturday as well: the main stage will host <a rel="noreferrer noopener" href="https://danikomunikacija.com/speakers/james-whittaker" target="_blank">James Whittaker</a>, evangelist, visionary, and rockstar of the tech world; purpose pioneer&nbsp;<a rel="noreferrer noopener" href="https://danikomunikacija.com/speakers/thomas-kolster" target="_blank">Thomas Kolster</a>&nbsp;powered by ENNA; the bestselling author and recovering pessimist&nbsp;<a rel="noreferrer noopener" href="https://danikomunikacija.com/speakers/kristina-kuzmic" target="_blank">Kristina Kuzmič</a>&nbsp;powered by Priceless.com; <a rel="noreferrer noopener" href="https://danikomunikacija.com/speakers/paul-holmes" target="_blank">Paul Holmes</a>, the founder of The Holmes Report, the key report in the PR industry, <a href="https://danikomunikacija.com/schedule?day=3">and others</a>.



Featured image: Matija Habljak/PIXSELL

Leading creatives and strategists in the industry impressed the Main Hall audience

Several thousands of attendees from the whole region, 600 projects competing for industry awards, 125 speakers and performers, 105 companies, sponsors and friends of the festival, 3 days, 3 halls, 3 parties – and the one and only DK Festival.



Our festival of creativity and communications opened its doors to creative and digital people, communicators, designers and lovers of creativity and market communications on April 20. The festival's ninth edition is expected to attract a big international communications community over the three days in the Hotel Lone in Rovinj.



The focus of this year’s DK Festival is on the scaling of creativity and technologies that keep impressing and scaring us at the same time, said the festival director Dunja Ivana Ballon.



<figure class="wp-block-image size-large"><img width="2560" height="1707" src="https://res.cloudinary.com/dgzjet5jn/images/w_2560,h_1707/f_auto,q_auto/v1682167238/Popularni-DK2023-obara-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL/Popularni-DK2023-obara-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL.jpg?_i=AA" alt="" class="wp-image-5757" data-public-id="Popularni-DK2023-obara-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL.jpg" data-format="jpg" data-transformations="f_auto,q_auto" data-version="1682167238" srcset="https://res.cloudinary.com/dgzjet5jn/images/w_2560,h_1707/f_auto,q_auto/v1682167238/Popularni-DK2023-obara-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL/Popularni-DK2023-obara-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL.jpg?_i=AA 2560w, https://res.cloudinary.com/dgzjet5jn/images/w_300,h_200/f_auto,q_auto/v1682167238/Popularni-DK2023-obara-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL/Popularni-DK2023-obara-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL.jpg?_i=AA 300w, https://res.cloudinary.com/dgzjet5jn/images/w_1024,h_683/f_auto,q_auto/v1682167238/Popularni-DK2023-obara-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL/Popularni-DK2023-obara-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL.jpg?_i=AA 1024w, https://res.cloudinary.com/dgzjet5jn/images/w_768,h_512/f_auto,q_auto/v1682167238/Popularni-DK2023-obara-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL/Popularni-DK2023-obara-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL.jpg?_i=AA 768w, https://res.cloudinary.com/dgzjet5jn/images/w_1536,h_1024/f_auto,q_auto/v1682167238/Popularni-DK2023-obara-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL/Popularni-DK2023-obara-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL.jpg?_i=AA 1536w, https://res.cloudinary.com/dgzjet5jn/images/w_2048,h_1366/f_auto,q_auto/v1682167238/Popularni-DK2023-obara-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL/Popularni-DK2023-obara-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL.jpg?_i=AA 2048w, https://res.cloudinary.com/dgzjet5jn/images/w_1200,h_800/f_auto,q_auto/v1682167238/Popularni-DK2023-obara-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL/Popularni-DK2023-obara-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL.jpg?_i=AA 1200w, https://res.cloudinary.com/dgzjet5jn/images/w_1980,h_1320/f_auto,q_auto/v1682167238/Popularni-DK2023-obara-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL/Popularni-DK2023-obara-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL.jpg?_i=AA 1980w" sizes="(max-width: 2560px) 100vw, 2560px" /><figcaption class="wp-element-caption">PHOTO: Emica Elveđi/PIXSELL</figcaption></figure>



Apart from the Main Hall, the attendees can join many interesting discussions on topics important for the industry in the other two festival halls, from topics on digital and cryptocurrency to creativity and public relations. National experts will be joined by regional experts which will offer us a high-quality overview of the creative and communications scene. Apart from the program during the day, all three festival evenings will be reserved for award ceremonies.



<figure class="wp-block-image size-large"><img width="1600" height="1067" src="https://res.cloudinary.com/dgzjet5jn/images/w_1600,h_1067/f_auto,q_auto/v1682167150/Popularni-DK2023-obara-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL-2/Popularni-DK2023-obara-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL-2.jpg?_i=AA" alt="" class="wp-image-5760" data-public-id="Popularni-DK2023-obara-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL-2.jpg" data-format="jpg" data-transformations="f_auto,q_auto" data-version="1682167150" srcset="https://res.cloudinary.com/dgzjet5jn/images/f_auto,q_auto/v1682167150/Popularni-DK2023-obara-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL-2/Popularni-DK2023-obara-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL-2.jpg?_i=AA 1600w, https://res.cloudinary.com/dgzjet5jn/images/w_300,h_200/f_auto,q_auto/v1682167150/Popularni-DK2023-obara-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL-2/Popularni-DK2023-obara-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL-2.jpg?_i=AA 300w, https://res.cloudinary.com/dgzjet5jn/images/w_1024,h_683/f_auto,q_auto/v1682167150/Popularni-DK2023-obara-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL-2/Popularni-DK2023-obara-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL-2.jpg?_i=AA 1024w, https://res.cloudinary.com/dgzjet5jn/images/w_768,h_512/f_auto,q_auto/v1682167150/Popularni-DK2023-obara-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL-2/Popularni-DK2023-obara-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL-2.jpg?_i=AA 768w, https://res.cloudinary.com/dgzjet5jn/images/w_1536,h_1024/f_auto,q_auto/v1682167150/Popularni-DK2023-obara-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL-2/Popularni-DK2023-obara-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL-2.jpg?_i=AA 1536w, https://res.cloudinary.com/dgzjet5jn/images/w_1200,h_800/f_auto,q_auto/v1682167150/Popularni-DK2023-obara-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL-2/Popularni-DK2023-obara-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL-2.jpg?_i=AA 1200w" sizes="(max-width: 1600px) 100vw, 1600px" /><figcaption class="wp-element-caption">PHOTO: Emica Elveđi/PIXSELL</figcaption></figure>



Anđela Buljan Šiber, HURA and IAB Croatia Chairwoman and a member of the festival’s organizing committee, has revealed: We had great results at competitions this year, and we’ve beat a lot of our old records. We are proud that we had 600 projects entered in five competitions, and 98 members of the jury and competition boards chose the best ones. Competitions show the community's growth, and, what’s maybe even more important, they give us the opportunity to see what could have been better, and what we are great at, which is a great representation of the direction for further development.



<figure class="wp-block-image size-large"><img width="1600" height="1067" src="https://res.cloudinary.com/dgzjet5jn/images/w_1600,h_1067/f_auto,q_auto/v1682167201/Popularni-Dani-komunikacija-obaraju-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL/Popularni-Dani-komunikacija-obaraju-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL.jpg?_i=AA" alt="" class="wp-image-5758" data-public-id="Popularni-Dani-komunikacija-obaraju-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL.jpg" data-format="jpg" data-transformations="f_auto,q_auto" data-version="1682167201" srcset="https://res.cloudinary.com/dgzjet5jn/images/f_auto,q_auto/v1682167201/Popularni-Dani-komunikacija-obaraju-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL/Popularni-Dani-komunikacija-obaraju-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL.jpg?_i=AA 1600w, https://res.cloudinary.com/dgzjet5jn/images/w_300,h_200/f_auto,q_auto/v1682167201/Popularni-Dani-komunikacija-obaraju-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL/Popularni-Dani-komunikacija-obaraju-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL.jpg?_i=AA 300w, https://res.cloudinary.com/dgzjet5jn/images/w_1024,h_683/f_auto,q_auto/v1682167201/Popularni-Dani-komunikacija-obaraju-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL/Popularni-Dani-komunikacija-obaraju-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL.jpg?_i=AA 1024w, https://res.cloudinary.com/dgzjet5jn/images/w_768,h_512/f_auto,q_auto/v1682167201/Popularni-Dani-komunikacija-obaraju-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL/Popularni-Dani-komunikacija-obaraju-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL.jpg?_i=AA 768w, https://res.cloudinary.com/dgzjet5jn/images/w_1536,h_1024/f_auto,q_auto/v1682167201/Popularni-Dani-komunikacija-obaraju-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL/Popularni-Dani-komunikacija-obaraju-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL.jpg?_i=AA 1536w, https://res.cloudinary.com/dgzjet5jn/images/w_1200,h_800/f_auto,q_auto/v1682167201/Popularni-Dani-komunikacija-obaraju-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL/Popularni-Dani-komunikacija-obaraju-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL.jpg?_i=AA 1200w" sizes="(max-width: 1600px) 100vw, 1600px" /><figcaption class="wp-element-caption">PHOTO: Emica Elveđi/PIXSELL</figcaption></figure>



The first day of the festival attracted a lot of people, and the main hall has become the place for interesting conversations, which started with the Croatian philosopher Srećko Horvat, first with his own talk about the implications of thinking about the cataclysmic ending of the world, and later with his conversation with Edward Snowden, who joined us via video link. Snowden gave a talk called Restoring Trust – How To Solve The Next Generation of Privacy &amp; Security Dilemmas. This was followed by Horvat’s incisive questions about privacy, which are crucial for the future of internet and digital communications, followed by the questions posed by the audience.



<figure class="wp-block-image size-large"><img width="1600" height="1067" src="https://res.cloudinary.com/dgzjet5jn/images/w_1600,h_1067/f_auto,q_auto/v1682167116/Andela-Buljan-Siber-James-Whittaker-Dunja-Ivana-Ballon-i-Thomas-Kolster-foto-Emica-Elvedji-PIXSELL/Andela-Buljan-Siber-James-Whittaker-Dunja-Ivana-Ballon-i-Thomas-Kolster-foto-Emica-Elvedji-PIXSELL.jpg?_i=AA" alt="" class="wp-image-5762" data-public-id="Andela-Buljan-Siber-James-Whittaker-Dunja-Ivana-Ballon-i-Thomas-Kolster-foto-Emica-Elvedji-PIXSELL.jpg" data-format="jpg" data-transformations="f_auto,q_auto" data-version="1682167116" srcset="https://res.cloudinary.com/dgzjet5jn/images/f_auto,q_auto/v1682167116/Andela-Buljan-Siber-James-Whittaker-Dunja-Ivana-Ballon-i-Thomas-Kolster-foto-Emica-Elvedji-PIXSELL/Andela-Buljan-Siber-James-Whittaker-Dunja-Ivana-Ballon-i-Thomas-Kolster-foto-Emica-Elvedji-PIXSELL.jpg?_i=AA 1600w, https://res.cloudinary.com/dgzjet5jn/images/w_300,h_200/f_auto,q_auto/v1682167116/Andela-Buljan-Siber-James-Whittaker-Dunja-Ivana-Ballon-i-Thomas-Kolster-foto-Emica-Elvedji-PIXSELL/Andela-Buljan-Siber-James-Whittaker-Dunja-Ivana-Ballon-i-Thomas-Kolster-foto-Emica-Elvedji-PIXSELL.jpg?_i=AA 300w, https://res.cloudinary.com/dgzjet5jn/images/w_1024,h_683/f_auto,q_auto/v1682167116/Andela-Buljan-Siber-James-Whittaker-Dunja-Ivana-Ballon-i-Thomas-Kolster-foto-Emica-Elvedji-PIXSELL/Andela-Buljan-Siber-James-Whittaker-Dunja-Ivana-Ballon-i-Thomas-Kolster-foto-Emica-Elvedji-PIXSELL.jpg?_i=AA 1024w, https://res.cloudinary.com/dgzjet5jn/images/w_768,h_512/f_auto,q_auto/v1682167116/Andela-Buljan-Siber-James-Whittaker-Dunja-Ivana-Ballon-i-Thomas-Kolster-foto-Emica-Elvedji-PIXSELL/Andela-Buljan-Siber-James-Whittaker-Dunja-Ivana-Ballon-i-Thomas-Kolster-foto-Emica-Elvedji-PIXSELL.jpg?_i=AA 768w, https://res.cloudinary.com/dgzjet5jn/images/w_1536,h_1024/f_auto,q_auto/v1682167116/Andela-Buljan-Siber-James-Whittaker-Dunja-Ivana-Ballon-i-Thomas-Kolster-foto-Emica-Elvedji-PIXSELL/Andela-Buljan-Siber-James-Whittaker-Dunja-Ivana-Ballon-i-Thomas-Kolster-foto-Emica-Elvedji-PIXSELL.jpg?_i=AA 1536w, https://res.cloudinary.com/dgzjet5jn/images/w_1200,h_800/f_auto,q_auto/v1682167116/Andela-Buljan-Siber-James-Whittaker-Dunja-Ivana-Ballon-i-Thomas-Kolster-foto-Emica-Elvedji-PIXSELL/Andela-Buljan-Siber-James-Whittaker-Dunja-Ivana-Ballon-i-Thomas-Kolster-foto-Emica-Elvedji-PIXSELL.jpg?_i=AA 1200w" sizes="(max-width: 1600px) 100vw, 1600px" /><figcaption class="wp-element-caption">Foto: Emica Elvedji/PIXSELL</figcaption></figure>



Until 2013, we thought that the internet is a big dark space, we didn’t understand it as a physical object, that our computers are connected to the central system with a signal that others can also hear. They were collecting data, but they couldn’t connect all the bases, and we now know that everything that can be known, will be known. From the security perspective, the goal is to set limits to institutional power. There will be better privacy laws in the future, and the question of security will be taken seriously only after the consequences of the privacy breach are clear, said Snowden after the audience asked him about the connection between privacy, marketing, and advertising, and what will the future bring us regarding these industries, which made this talk and important opportunity for the viewers to rethink everything they know and critically come to their own conclusions: Hope is what we have – and what we need. We have the power to change, we don’t need the government for that.



<figure class="wp-block-image size-large"><img width="1600" height="1067" src="https://res.cloudinary.com/dgzjet5jn/images/w_1600,h_1067/f_auto,q_auto/v1682167130/Popularni-DK2023-obara-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL-4/Popularni-DK2023-obara-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL-4.jpg?_i=AA" alt="" class="wp-image-5761" data-public-id="Popularni-DK2023-obara-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL-4.jpg" data-format="jpg" data-transformations="f_auto,q_auto" data-version="1682167130" srcset="https://res.cloudinary.com/dgzjet5jn/images/f_auto,q_auto/v1682167130/Popularni-DK2023-obara-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL-4/Popularni-DK2023-obara-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL-4.jpg?_i=AA 1600w, https://res.cloudinary.com/dgzjet5jn/images/w_300,h_200/f_auto,q_auto/v1682167130/Popularni-DK2023-obara-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL-4/Popularni-DK2023-obara-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL-4.jpg?_i=AA 300w, https://res.cloudinary.com/dgzjet5jn/images/w_1024,h_683/f_auto,q_auto/v1682167130/Popularni-DK2023-obara-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL-4/Popularni-DK2023-obara-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL-4.jpg?_i=AA 1024w, https://res.cloudinary.com/dgzjet5jn/images/w_768,h_512/f_auto,q_auto/v1682167130/Popularni-DK2023-obara-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL-4/Popularni-DK2023-obara-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL-4.jpg?_i=AA 768w, https://res.cloudinary.com/dgzjet5jn/images/w_1536,h_1024/f_auto,q_auto/v1682167130/Popularni-DK2023-obara-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL-4/Popularni-DK2023-obara-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL-4.jpg?_i=AA 1536w, https://res.cloudinary.com/dgzjet5jn/images/w_1200,h_800/f_auto,q_auto/v1682167130/Popularni-DK2023-obara-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL-4/Popularni-DK2023-obara-vlastite-rekorde-foto-Emica-Elvedji-PIXSELL-4.jpg?_i=AA 1200w" sizes="(max-width: 1600px) 100vw, 1600px" /><figcaption class="wp-element-caption">PHOTO: Emica Elveđi/PIXSELL</figcaption></figure>



After an exciting first day of the festival, on Friday, 21 April, you can expect talks from Media.Monk’s Main Monk from the world’s biggest creative digital production agency <a rel="noreferrer noopener" href="https://danikomunikacija.com/speakers/victor-knaap" target="_blank">Victor Knaap</a>, <a rel="noreferrer noopener" href="https://danikomunikacija.com/speakers/munise-can" target="_blank">Munise Can</a>, a strategy expert from Highsnobiety who helps brands find new ways to matter; creative person of the year from faraway Japan <a rel="noreferrer noopener" href="https://danikomunikacija.com/speakers/toshihiko-tanabe" target="_blank">Toshihiko Tanabe</a>; one of the world’s leading creative technology futurists <a rel="noreferrer noopener" href="https://danikomunikacija.com/speakers/ian-beacraft" target="_blank">Ian Beacraft</a> powered by Hrvatski Telekom; Mischief-Maker/Strategy Virtuoso <a rel="noreferrer noopener" href="https://danikomunikacija.com/speakers/rob-campbell" target="_blank">Rob Campbell</a>; the surrealist directing duo <a rel="noreferrer noopener" href="https://danikomunikacija.com/speakers/julien-vallee-eve-duhamel" target="_blank">Vallée Duhamel</a>; <a rel="noreferrer noopener" href="https://danikomunikacija.com/speakers/rory-sutherland" target="_blank">Rory Sutherland</a>, one of the most original thinkers in the advertising industry and beyond.



Featured image: Emica Elvedji/PIXSELL

DK Festival is breaking its own records, Friday and Saturday are coming in hot with unique content

Award ceremonies for the Croatian communications industry are held at the DK Festival in Rovinj, and on the second day of the festival IdejaX awards went to the most creative communications achievements!



The winners of IdejaX, a national competition in creativity that has for the last 13 years gathered agencies competing with their creative ideas, have been announced on April 21 in the Main Hall in Rovinj. The title of the Agency of the Year went to Imago Ogilvy, and Kraš is the Advertiser of the Year at IdejaX.



<figure class="wp-block-image size-large"><img width="1536" height="1025" src="https://res.cloudinary.com/dgzjet5jn/images/w_1024,h_683,c_scale/f_auto,q_auto/v1683115347/oglasivac-godine-1536x1025-1/oglasivac-godine-1536x1025-1-1024x683.jpg?_i=AA" alt="" class="wp-image-5832" data-public-id="oglasivac-godine-1536x1025-1.jpg" data-format="jpg" data-transformations="f_auto,q_auto" data-version="1683115347" srcset="https://res.cloudinary.com/dgzjet5jn/images/w_1024,h_683/f_auto,q_auto/v1683115347/oglasivac-godine-1536x1025-1/oglasivac-godine-1536x1025-1.jpg?_i=AA 1024w, https://res.cloudinary.com/dgzjet5jn/images/w_300,h_200/f_auto,q_auto/v1683115347/oglasivac-godine-1536x1025-1/oglasivac-godine-1536x1025-1.jpg?_i=AA 300w, https://res.cloudinary.com/dgzjet5jn/images/w_768,h_513/f_auto,q_auto/v1683115347/oglasivac-godine-1536x1025-1/oglasivac-godine-1536x1025-1.jpg?_i=AA 768w, https://res.cloudinary.com/dgzjet5jn/images/w_1200,h_801/f_auto,q_auto/v1683115347/oglasivac-godine-1536x1025-1/oglasivac-godine-1536x1025-1.jpg?_i=AA 1200w, https://res.cloudinary.com/dgzjet5jn/images/f_auto,q_auto/v1683115347/oglasivac-godine-1536x1025-1/oglasivac-godine-1536x1025-1.jpg?_i=AA 1536w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">PHOTO: Emica Elvedji/PIXSELL</figcaption></figure>



Top agencies of IdejaX, in order are Imago Ogilvy, Bruketa&amp;Žinić&amp;Grey, Studio Sonda, Señor, Design Bureau Izvorka Jurić, McCann Zagreb, MinusMinus Agency, Studio Tumpić/Prenc, Utorak, Odjel Marketinga HNK Hajduk, Šesnić&amp;Turković, Šanavala, BBDO Zagreb i Lesles.



<figure class="wp-block-image size-large"><img width="1536" height="1025" src="https://res.cloudinary.com/dgzjet5jn/images/w_1024,h_683,c_scale/f_auto,q_auto/v1683115310/agencija-godine-1536x1025-1/agencija-godine-1536x1025-1-1024x683.jpg?_i=AA" alt="" class="wp-image-5835" data-public-id="agencija-godine-1536x1025-1.jpg" data-format="jpg" data-transformations="f_auto,q_auto" data-version="1683115310" srcset="https://res.cloudinary.com/dgzjet5jn/images/w_1024,h_683/f_auto,q_auto/v1683115310/agencija-godine-1536x1025-1/agencija-godine-1536x1025-1.jpg?_i=AA 1024w, https://res.cloudinary.com/dgzjet5jn/images/w_300,h_200/f_auto,q_auto/v1683115310/agencija-godine-1536x1025-1/agencija-godine-1536x1025-1.jpg?_i=AA 300w, https://res.cloudinary.com/dgzjet5jn/images/w_768,h_513/f_auto,q_auto/v1683115310/agencija-godine-1536x1025-1/agencija-godine-1536x1025-1.jpg?_i=AA 768w, https://res.cloudinary.com/dgzjet5jn/images/w_1200,h_801/f_auto,q_auto/v1683115310/agencija-godine-1536x1025-1/agencija-godine-1536x1025-1.jpg?_i=AA 1200w, https://res.cloudinary.com/dgzjet5jn/images/f_auto,q_auto/v1683115310/agencija-godine-1536x1025-1/agencija-godine-1536x1025-1.jpg?_i=AA 1536w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">PHOTO: Emica Elvedji/PIXSELL</figcaption></figure>



IdejaX has for years been the place where both big and small agencies are competing, as well as independent artists, with their creative ideas and marketing projects for which they can get gold, silver, and bronze awards. The projects are competing in four categories – Best on Market, Best of Ad-Making, Best Branding &amp; Rebranding, and a new category Best of Positive Change – and this year these projects have stood out from the rest.



In the Best on Market competition group the winners of the gold IdejaX are:



<ul>
<li>BiteMe Nutrition and Imago Ogilvy and the Feed your greatness project in the Food category</li>



<li>HEINEKEN Hrvatska and Bruketa&amp;Žinić&amp;Grey for the Tuđi čovik project in the Alcoholic Beverages category</li>



<li>Pipi Beverages and Imago Ogilvy for the Uvik aktualna i #bolimePipi projects in the Non-Alcoholic Beverages category</li>



<li>Raiffeisenbank Hrvatska and McCann Zagreb with the RBA Neovisni project in the Finance and Insurance category</li>



<li>VIOLETA and Utorak for the BITI BEBA JE SPORT ZA SEBE project in the Household category</li>



<li>VARTEKS and Señor and the OTKRIJ VARTEKS project in the Fashion and Beauty category</li>



<li>Croatia osiguranje and Bruketa&amp;Žinić&amp;Grey for the Croatia za Hrvatsku! project in the Corporate Communications category</li>
</ul>



The first award in the Best of Ad-Making competition group goes to:



<ul>
<li>Zalando and MinusMinus Agency and the Ljeto je u tebi project in the Film category</li>



<li>HIGH SPIRITS and Design Bureau Izvorka Jurić for the SAMPÉ gin project in the Design category.</li>
</ul>



The gold award in the Best Branding &amp; Rebranding competition group goes to:



<ul>
<li>Croatian Designers Association and Šesnić&amp;Turković and the Squeeeze project in the Branding category</li>



<li>Kraš and Studio Sonda for the Dorina project in the Rebranding category.</li>
</ul>



In the Best of Positive Change competition group the gold statue goes to:



<ul>
<li>HNK Hajduk and Odjel marketinga HNK Hajduk for the Za bolji svit – Hajduk Split project in the Best of Positive Change category.</li>
</ul>



The silver award in the Best on Market competition group goes to:



<ul>
<li>Kraš and Studio Sonda and the Čvarak Dorina project in the Food category</li>



<li>Franc Arman and Studio Tumpić/Prenc for the Vrijeme je za tvoje vrijeme project in the Alcoholic Beverages category</li>



<li>Studena and Imago Ogilvy and the GUC GUC project in the Non-Alcoholic Beverages category</li>



<li>LAQO by Croatia osiguranje and Bruketa&amp;Žinić&amp;Grey for the LAQO muzej staromodnih osiguranja u metaversu project in the Finance and Insurance category</li>



<li>Turistička zajednica grada Omiša and Lesles, kreativni studio za proizvodnju filma i videa for the Omiški polumaraton 2022. project in the Tourism, Culture and Leisure category.</li>
</ul>



The silver IdejaX in the Best of Ad-Making competition group:



<ul>
<li>Croatia osiguranje and Bruketa&amp;Žinić&amp;Grey and the LAQO muzej staromodnih osiguranja u metaversu project in the Digital category</li>



<li>Studena and Imago Ogilvy for the GUC GUC project in the Film category</li>



<li>Kraš and Studio Sonda for the Dorina – Vizualni identitet project in the Design category.</li>
</ul>



The winners of the silver award in the Best Branding &amp; Rebranding competition group are:



<ul>
<li>Tre Terre and Studio Sonda and the Nota – Multisenzorna etiketa vinskog octa project in the Branding category</li>



<li>Kraš and Studio Sonda and the Moto project in the Rebranding category</li>



<li>Kraš and Imago Ogilvy for the Uživaj između redova project in the Rebranding category.</li>
</ul>



The second place in the Best of Positive Change competition group goes to:



<ul>
<li>Pipi Beverages and Imago Ogilvy and the Pipi guza project in the Best of Positive Change category.</li>
</ul>



The winners of the bronze award in the Best on Market competition group are:



<ul>
<li>Zagrebačka pivovara and BBDO Zagreb and theOžujsko – Kumovi project in the Alcoholic Beverages category</li>



<li>IKEA and BBDO Zagreb for the DAN KAD JE OTVORENA IKEA project in the Household category.</li>
</ul>



The bronze IdejaX in the Best of Ad-Making competition group goes to:



<ul>
<li>LAQO by Croatia osiguranje and Bruketa&amp;Žinić&amp;Grey and the LAQO komunikacijska platforma project in the Film category</li>



<li>VARTEKS and Señor with the OTKRIJ VARTEKS project in the Film category</li>



<li>Ledo and Šanavala and the Vrijedi ponoviti project in the Film category</li>



<li>Turistička zajednica grada Zagreba and Šanavala for the Artupunktura project in the Design category</li>



<li>Kraš and Imago Ogilvy and the Uživaj između redova project in the Design category</li>



<li>Franc Arman and Studio Tumpić/Prenc for the Vrijeme je za tvoje vrijeme project in the Design category</li>
</ul>



In the Best Branding &amp; Rebranding competition group the winners of the bronze award are:



<ul>
<li>Turistička zajednica grada Zagreba and Šanavala for the Artupunktura project in the Branding category</li>



<li>Indirekt and Señor with the Indirekt project in the Branding category</li>



<li>Lega-Lega and Mit dizajn studio and the Leger project in the Branding category</li>



<li>OPG Majetić and Studio Tumpić/Prenc for the Haskap – piće kozmonauta project in the Rebranding category</li>



<li>Ida Nova and Design Bureau Izvorka Jurić and the KUPILEK rebranding project in the Rebranding category.</li>
</ul>



The winners of the bronze award in the Best of Positive Change competition group are:



<ul>
<li>Ured za ljudska prava i prava manjina Republike Hrvatske and I TO NIJE SVE for the Projekt INCLuDE project in the Best of Positive Change category.</li>
</ul>



It’s important to note that the statues of this creativity competition have been redesigned this year, celebrating the competition’s reputation and longevity, and the new visual identity is the work of Sven Sorić, the vice president of the Croatian Designers Association, and Jelena Babić. “IdejaX is awarded to the projects whose success lies in the intersection of creative chaos and rational decision making, which meet where the left side and the right side of the brain are connected (or like the left and the right hand are intertwined). Metal and wood are the two halves of the award, whose positioning makes up the shape of the letter X. That shape isn’t clean, it is “stuck” in the middle of connecting these two surfaces – two halves of an idea – the one that is sharp and seemingly more valuable, and the one that is robust and grounding,” say the creators of this new statue, that have based it on the competition’s philosophy, as well as its aspiration for creative excellence in the service to the community – among other things, through sustainable materials also.



At the award ceremony, awards were given to the young talent of the industry. Jana Cvetko and Wana Kiiru from the Komunikacijski laboratorij with their Priče koje izuvaju iz cipela project won the hearts of the jury and deserved the Grand Prix at this year's Young Lions Croatia powered by Elan, whose main goal for this year was to highlight new creative forces in Croatia, and also show how vital recreation is for a healthy life. These young lionesses will go to Cannes to the world festival of creativity and compete in a global competition Cannes Young Lions.



<figure class="wp-block-image size-large"><img width="1536" height="968" src="https://res.cloudinary.com/dgzjet5jn/images/w_1024,h_645,c_scale/f_auto,q_auto/v1683115321/342866236-963965901300646-8935794383806569849-n-1536x968-1/342866236-963965901300646-8935794383806569849-n-1536x968-1-1024x645.jpg?_i=AA" alt="" class="wp-image-5834" data-public-id="342866236-963965901300646-8935794383806569849-n-1536x968-1.jpg" data-format="jpg" data-transformations="f_auto,q_auto" data-version="1683115321" srcset="https://res.cloudinary.com/dgzjet5jn/images/w_1024,h_645/f_auto,q_auto/v1683115321/342866236-963965901300646-8935794383806569849-n-1536x968-1/342866236-963965901300646-8935794383806569849-n-1536x968-1.jpg?_i=AA 1024w, https://res.cloudinary.com/dgzjet5jn/images/w_300,h_189/f_auto,q_auto/v1683115321/342866236-963965901300646-8935794383806569849-n-1536x968-1/342866236-963965901300646-8935794383806569849-n-1536x968-1.jpg?_i=AA 300w, https://res.cloudinary.com/dgzjet5jn/images/w_768,h_484/f_auto,q_auto/v1683115321/342866236-963965901300646-8935794383806569849-n-1536x968-1/342866236-963965901300646-8935794383806569849-n-1536x968-1.jpg?_i=AA 768w, https://res.cloudinary.com/dgzjet5jn/images/w_1200,h_756/f_auto,q_auto/v1683115321/342866236-963965901300646-8935794383806569849-n-1536x968-1/342866236-963965901300646-8935794383806569849-n-1536x968-1.jpg?_i=AA 1200w, https://res.cloudinary.com/dgzjet5jn/images/f_auto,q_auto/v1683115321/342866236-963965901300646-8935794383806569849-n-1536x968-1/342866236-963965901300646-8935794383806569849-n-1536x968-1.jpg?_i=AA 1536w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">PHOTO: Emica Elvedji/PIXSELL</figcaption></figure>



A great atmosphere at the long-awaited DK Festival has made celebrating the best ideas, young talent of the communications industry, esteemed agencies, advertisers, and individuals even more special. After the BalCannes award ceremony on the first night, and IdejaX and Young Lions Croatia on the second night; the final night of the festival is reserved for MIXX and Effie Awards Croatia award ceremonies.



Featured image: Emica Elvedji/PIXSELL

Imago Ogilvy wins Agency of the Year at IdejaX, and Kraš is IdejaX best advertiser

Grand Prix at BalCannes won by Pioniri Communications and Metalac x Konstrakta, Bruketa&Žinić&Grey is the Agency of the Year of BalCannes, while Radgonske gorice and The Fun&Fit Company got the title of Advertisers of the Year

Vice President and Head of Innovation, VICE Media (UK)

Genuinely, it's exceptional. I would say, the energy here, it is not a conference.

An absolute triumph. The best conference and the best national festival in the region.

2022

If you had the chance, what would you ask one of the pioneers of fighting for privacy and cybersecurity? As we are among the few people who can speak directly with Edward Snowden live via videolink, it is apparent that this event is poised to be a once-in-a-lifetime experience. Snowden will not only talk about the upcoming predicaments when thinking about the future of security and share his insights on trust and transparency but also take questions from the audience – making DK2023 an event not to be missed. 



Photo: Laura Poitras/ACLU

Restoring Trust — How To Solve The Next Generation of Privacy &amp; Security Dilemmas

James Whittaker | Spellcaster | Evangelist | Futurist | ex-Microsoft | ex-FBI | ex-Google | Scientist | Chaotic Good (Seattle, USA)



 Saving the world from boredom one audience at a time, James Whittaker is the Sriracha hot sauce in the world of ketchup. The first computer science graduate ever hired by the FBI in 1986, he didn’t last long, and not just because he was repeatedly written up for not wearing a tie, but because his alternative personality opposed the rigid government approach.



DO
EPIC SHIT ambassador – an authentic, incredibly engaging speaker
and a compelling thought leader, Whittaker’s alternative personality also means
he refuses to be anything but brutally honest. A notable author of many
highly renowned publications, he has written a book on Career Superpowers,
providing invaluable insights on how to make a career journey extraordinary and
get the most out of it. 



With a career as an evangelist at MICROSOFT, as well as in the FBI and GOOGLE, Whittaker made remarkable contributions to the technology industry and wrote a series of bestselling books on how to break software code. Led by the thought “If we don’t change the world, someone else will”, he is known to spend weeks thinking, writing and developing even the smallest section of his ground-breaking and life-changing speeches.

James Whittaker

Do Epic Shit Ambassador & Evangelist, ex-Microsoft, ex-FBI, ex-Google (Seattle, USA)

Meet The Speaker: James Whittaker

Considering that it’s not unusual for James Whittaker to drop and punch out a set of 50 push-ups backstage before he goes on, expect to be blown away by his high-energy presentation. In a talk that’s going to be all about future, because as he puts it – the present pisses him off,&nbsp;Fuck The Future, Love The Future: The Next 30 Years For Better or for Worse&nbsp;will change your life if you let it. When his opening is complete, all eyes will be on him. Marry the future – for better or for worse.

Fuck The Future, Love The Future: The Next 30 Years For Better or for Worse

Bryony Cole | World's Leading Authority on Sextech | Future of Sex (New York, USA) 



Let's talk about sex, baby! Or actually, we shall let the expert do the job – Bryony Cole has amassed a global following as the world's go-to expert on sextech. With over one million downloads of her Future of Sex podcast and extensive global media coverage in The New York Times, The Today Show and Wired, her global sextech hackathon events and Future of Sex reports are considered the pinnacle of industry insights and innovation (not that kind of pinnacle though).



Bryony Cole is fascinated by the way technology permeates every corner of our lives, even the most intimate ones. Since launching the top-rated podcast&nbsp;Future of Sex, Bryony has been on stages across the world forecasting trends in the sextech industry for governments, tech titans and entertainment companies. 



You could have listened to her at some of the world’s largest culture, technology and ideas events. Now this world's leading authority on sextech will share her immense knowledge with all of us in this pre-recorded, virtual talk.

Bryony Cole [pre-recorded]

Senior Vice President & General Manager, Highsnobiety (The Netherlands)

Since their launch in 2005, Highsnobiety has been at the forefront of youth culture. From the proliferation of streetwear to its infiltration of&nbsp;luxury, they led the charge as traditional boundaries came down.&nbsp;Now, in order to further understand what influences the new&nbsp;luxury&nbsp;consumer, Highsnobiety and Boston Consulting Group (BCG) have joined forces to take a closer look at the new&nbsp;luxury&nbsp;space.&nbsp;In this talk, Munise will take you through their latest white-paper ‘The New&nbsp;Luxury&nbsp;3.0’ — a deep dive that&nbsp;takes a closer look at how the perception of&nbsp;luxury&nbsp;is evolving and what brands need to do to cut through the noise.&nbsp;

The New Luxury

Rory Sutherland | TED Speaker &amp; Author | Global VP Ogilvy | Marketing and Advertising’s Most Original Thinker (UK)



 Marketing and advertising's&nbsp;most original thinker&nbsp;and inspirational speaker with millions upon millions of views on&nbsp;TED&nbsp;worldwide, Rory Sutherland is the Global Vice Chairman of Ogilvy, one of the largest and most renowned advertising agencies in the world with 131 offices in 93 countries. According to The Guardian, he is also one of the most fascinating, influential, eccentric and witty people in the business who lives in the former home of Napoleon III – unfortunately in the attic.



Founder of Ogilvy’s behaviour science practice, Rory Sutherland is a&nbsp;persuasion technician&nbsp;that has few equals. Looking for ‘unseen opportunities’ in consumer behaviour, talking about advertising, persuasion and why humans do some of the silly things they do using psychological techniques, Sutherland stands at the centre of the advertising revolution in brand identities, designing cutting-edge, interactive communications that blurs the line between ads and entertainment.

Rory Sutherland

2020

If you want to get better at&nbsp;divergent thinking, persuasion or just want to know how and why consumers make their decisions, make sure not to miss this world-class talk by Rory Sutherland. In his talk&nbsp;Make Advertising Great Again, Sutherland will divulge why advertising has always had elements of greatness which would flourish if only advertising stopped limiting its own creativity and insights.

Make Advertising Great Again

Toshihiko Tanabe | Creative Person of the Year | Co-Founder &amp; Creative Director, tsuzuku | ex-Creative Director, Dentsu Inc. (Japan)



 There is one thing that every creative in the world aspires to achieve – to be recognised as the best in their field. This is exactly what Toshihiko Tanabe managed to achieve when he was awarded the title of the Creative Person of the Year. This longtime Creative Director at Dentsu, the fifth-largest advertising agency network in the world, is empowering brands through various channels of creativity while successfully achieving his goal – going beyond advertising. Now this mission has continued at his own company tsuzuku, which quickly became the most awarded Creative Director Collective in Tokyo.



Tanabe’s impressive portfolio of global campaigns includes brands like Toyota, Red Bull, Lexus, PlayStation and even Madonna. He is obviously not a stranger to exploring and advancing various markets with creativity – he worked in market categories such as PR, Film, Social &amp; Influencer and Mobile, all while showcasing his holistic and media-neutral approach.



Born in Tokyo and raised in 7 different countries around the globe, Tanabe is renowned for his wide spectrum of creative work, which also includes helping Madonna launch her skincare. His field of work ranges from concepting business models for upcoming ventures, creating a music festival for Red Bull and designing headphones for Bose that were sold out in days. Along the way, he’s also been awarded at Cannes Lions and Clio, among many others.

Toshihiko Tanabe

Executive Creative Director and Creative Person of the Year (Japan)

In today’s world, when contributing to a better society is the norm, brands are being told that they need to have more purpose because they can’t form a relationship with consumers without a cause. However, consumers can detect bulls*it really easily and superficial campaigns are at best ignored and at worst actively harmful to brands. Don't Let 'Purpose' Ruin Our Industry will look at how to find the right connections, keep the authenticity, and play a role in creating a better world – without ruining our industry.

Don't Let 'Purpose' Ruin Our Industry

Toshihiko Tanabe: Don't Let 'Purpose' Ruin Our Industry

Victor Knaap | CEO, MediaMonks | One of the World's Top 100 Digital Marketers | Opinion Leader (The Netherlands)



 Victor Knaap is the Main Monk of Media.Monks. After sailing around Europe for a living, former skipper Victor dropped his anchor in the choppy waters of Hilversum (just outside of Amsterdam) in 2003. He became a foundational member of Media.Monks, turning a basement boutique into a global business. 



With offices in Amsterdam, London, and New York and a staff of over 9000 talented monks, Media.Monks is the biggest creative digital production agency on the planet. The trophies and recognition from the FWA, Cannes Lions, BIMA, the Webbies, and the Lovies, amongst others, are a nice indication of the love, dedication, and eye for detail brought to the projects. In addition to Media.Monks, Victor is the executive director of S4Capital and Dutch charity GET IT DONE, as well as the advisory board of IAB NL.



Today, Victor is the Monk that takes the stage to talk about business and the way digital works. At any talk he gives, one person will leave the room offended, but another ten will be inspired to see digital in a completely new light. You have the opportunity to meet him at the DK stage but don’t use any sailing metaphors because he has developed an increasingly low tolerance for those, especially bad ones.

Victor Knaap

Main Monk, Media.Monks | One of the World's Top 100 Digital Marketers (The Netherlands)

What is Victor's secret formula for transforming a basement company into a global business? Ingredient #1: His golden rule – buy, barter or die. Ingredient #2: Don't cut corners and don't be satisfied with safe. Ingredient #3: Some of Media.Monks' very first interns are now central leads in the company so be kind to your interns! For the rest of the lessons on achieving, accelerating and sustaining growth: you'll just have to come to DK2023, where Victor will give a talk on building an agency from the ground up, followed by a conversation with Davor Bruketa, owner of multiple professional recognitions earned in the last twenty-five years of his career as well as the CCO behind one of the most awarded Croatian agencies Bruketa&amp;Žinić&amp;Grey.

How to Build an (Agency) Brand While the Whole World is Watching

Julien Vallée &amp; Eve Duhamel | High Class. Lo-Fi. And no kidding. | Surrealist Directing Duo (Canada)



 Being different and unique has never been a bad thing. This is what Julien Vallée and Eve Duhamel prove time and time again in their exciting and unexpected work that twists reality through visual storytelling. Before they met, Julien was a graphic designer, while Eve was a visual artist – but they both shared the same passion: manifesting creative visions into material objects and spaces.



The phrase that they use to describe their work is “High Class. Lo-Fi. And no kidding” – no kidding indeed because their signature playful style can be seen throughout their work for some of the world’s most iconic, sought-after brands, including Apple, Google, Samsung, Hermès, Coca-Cola – and even Katy Perry. 



They continually surprise and delight the viewer with complex narratives that combine high-end production techniques with their own poetic brand of design and art direction. It is almost unbelievable the way they take mundane and everyday things, put their surrealist and creative spin and turn them into something totally unique. When looking at their work, it makes people think "How is that even possible?!" Thankfully, we know where the answers lie – at the centre stage of the DK festival.

Julien Vallée & Eve Duhamel

High Class. Lo-Fi. And no kidding. Surrealist Directing Duo (Canada)

Through this lively and energetic presentation, film directors Vallée Duhamel invite the audience into an engaging and colourful visual world. They share a revisited approach to work that allows for more experimentation, trial and error. Associated with Neo-surrealism, their production explores quirky situations, playful realities, and the unexpected. Taking everyday objects and random life circumstances and giving them a surprising twist, they open the doors to their artistic process by sharing several behind-the-scenes and original pieces. Lighthearted and energetic, this talk will appeal to people interested in the combination of art and advertising. It will also charm anyone who wants to make their work their own mental playground.

The Word for Work is Play

Thomas Kolster | Mr Goodvertising | Post-purpose Preacher | Marketing &amp; Sustainability Advisor | International Keynote Speaker | Author (Denmark) powered by ENNA



 Thomas Kolster is a marketing activist on a mission to make business put people and planet first. As a seasoned branding and sustainability professional counting more than 18 years he’s advised Fortune 500 companies, small start-ups, governments, agencies to non-profits, guiding them not to fake their purpose anymore.



As the founder of the global Goodvertising movement, he managed to inspire a shift in advertising for the better. He continuously challenges the status quo with his vocal, and often provocative, views on values, purpose, and leadership. In an over-crowded do-good market, people don’t buy your values or your “why”, but rather who you can help them become.



His pen also rarely rests and besides his seminal books Goodvertising and The Hero Trap, he writes for the likes of The Guardian, Ad Age, and Adweek. Thomas continues to drive industry change through his active participation in leading forums, such as The International Advertising Association’s Sustainability Council and D&amp;AD’s Impact Council, and as a keynote speaker he’s inspired audiences in more than 70 countries at events like TEDx, SXSW, DAD &amp; Sustainable Brands. Thomas’ belief is simple: Change begins with you!

Thomas Kolster

Post-purpose Preacher, Mr Goodvertising, International Speaker & Author (Denmark) powered by ENNA 

Internationally recognised purpose pioneer Thomas Kolster poses an intriguing question in his DK2023 talk: are you really sustainable or is it just for show? If it's the former, you are one of the few. If it's the latter, Thomas is here to warn you to stop putting yourselves first when it comes to purpose. ‘Who can you help me become?’ is the one essential question you need to be asking and acting on to chart a new course for your brand, changing behaviours at scale and ultimately motivating all of us to do our part in the climate emergency.&nbsp;

Faking Your Sustainability?

Kristina Kuzmic | Oprah’s IT GIRL | Bestselling Author (California, USA) powered by Priceless.com 



 Kristina Kuzmic is a bestselling author, recovering pessimist, speaker, video creator with over a billion views and millions of followers as a cheerleader for her fellow humans. It’s not something she ever anticipated doing, but after facing more challenges, Kristina’s goal became clear: to be for others what she needed when she was at her lowest.



In 2011 the one and only Oprah showered Kristina with compliments: “What is that THING…that’s so charming and charismatic and connected to the audience that makes you feel like, ‘I know her, I want to be her, I’m like her’… Kristina has all of that. She is an ‘IT PLUS’ girl… I wanna watch her!”&nbsp;I mean, it's Oprah. The Oprah. Who can top that? 



Since working with Oprah, Kristina has branched out on her own, creating videos about juggling life’s challenges and encouraging her audience to prioritize their mental health. She has quickly become a viral sensation with well over a billion views on her YouTube channel, 2.8 million followers on Facebook and over half a million Instagram followers. Topping multiple bestseller lists, being a sought-after international keynote speaker and doing national tours is also just a mild day for Kristina.

Kristina Kuzmic

Oprah’s IT GIRL | Bestselling Author (California, USA) powered by Priceless.com

All creative directors and designers know that feeling of their work being judged, scrutinized and put under a microscope by other people. However, refusing to give into others' judgements and expectations can lead to feeling fulfilled, successful and at peace – and Kristina will teach us how to do exactly that at DK2023. She will share her story of living authentically with no holds barred, showcasing how the mantra "more freedom leads to more creativity" pushed her to the highest point of the creative stratosphere.

Are Our Negative Traits Actually Our Greatest Strengths?

Ian Beacraft | Futurist | Keynote Speaker | Creative Technologist (Chicago, USA) powered by Hrvatski Telekom



 Are you looking to learn more about Web3, synthetic media and the Metaverse? By one of the world's leading voices on these topics at that? Well then, what a treat we have for you. At DK2023 you will get the chance to listen to Ian Beacraft, a futurist known for making bleeding-edge technology understandable and monetizable even when best practices are scarce.&nbsp;



Previously responsible for P&amp;Ls and innovation departments at the largest agencies in the world, Ian now heads the strategic foresight agency Signal &amp; Cipher, guiding companies through the rapidly changing technology landscape and helping them find meaningful routes to innovation that impact the bottom line, inspire cultural change, and create new products and services.&nbsp;



How does he do it? Well, you have to have a knack for pushing the boundaries of technology and culture. Ian does just that – as the co-owner of a production studio designing virtual worlds, he was the first person to ever host a globally syndicated news segment as a synthetic human. There may not be robots at Ian's DK2023 talk but you can definitely expect a lot of discussions about all things that the future of technology holds.

Ian Beacraft

Futurist | Keynote Speaker | Creative Technologist (Chicago, USA) powered by Hrvatski Telekom

What happens when society experiences tectonic shifts that shatter established norms? When the outputs of fields from art and music to law and science are commoditized? The coming wave of creative destruction will coincide with a creative revolution. This transformation will benefit society, but our assumptions of what it takes to succeed and to create value will be challenged. Many things we hold to be true today will cease to function as truth. In this DK2023 session, Ian will explore how the inevitable dominance of artificial intelligence across artistic and intellectual pursuits will prompt the age of the Creative Generalist and push creativity into new mediums, giving rise to new institutions, priorities, and a revised social contract.

Creative Machines: How Technology Will Shape Our Future

Creative Machines — How Technology Will Shape Our Future

Srećko Horvat | Philosopher | Author (Croatia)



 "One of the most exciting voices of his generation." This is how the German weekly Der Freitag described Srećko Horvat, a Croatian philosopher and author who produced a blizzard of political works – with several books published when he was barely into his thirties.&nbsp;Nowadays he is known as a fiery voice of dissent in the Post-Yugoslav landscape.



If you aren't familiar with Horvat's work, you can probably recognise a lot of people who are. He is friends with the former Greek finance minister&nbsp;Yanis Varoufakis; had regular visits with Julian Assange, founder of WikiLeaks, an organisation that publishes news leaks and classified media provided by anonymous sources. He is also a staunch friend of Slavoj Žižek, the maverick Slovenian celebrity academic with whom Horvat co-wrote a book in 2013 entitled "What Does Europe Want?".



His writings have appeared in&nbsp;The New York Times, The Guardian and Der Spiegel. Aside from co-founding DiEM25, which campaigns to reform the EU into a “realm of shared prosperity, peace and solidarity”, he is a founder of the&nbsp;Subversive festival, an annual jamboree in Zagreb of radical thought that has featured the likes of Oliver Stone and Antonio Negri.

Dani Komunikacija

Latest news

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Flex your winning projects – you can now order extra trophies!

Two Croatian members of the jury at the prestigious Cannes Lions Festival!

Speakers

Edward Snowden [VIRTUALLY ON STAGE]

James Whittaker

Munise Can

Awards

BalCannes

Effie

IdejaX

MIXX

Young Lions powered by Elan