The best projects have been selected by the expert jury of advertisers and agencies, and what follows is the selection for the special BalCannes Editor's Pick Award and the announcement of finalists!



The best projects of BalCannes 2023 have been selected! And yes – in addition to celebrating the spirit of this region and uniting the best agencies and advertisers from Bosnia and Herzegovina, Croatia, North Macedonia, Slovenia and Serbia, the BalCannes competition is without a doubt proof of exceptional creativity and out-of-the-box originality that goes beyond national borders, sometimes due to market conditions – but most often despite them.



<figure class="wp-block-image size-full"><img width="1600" height="984" src="https://res.cloudinary.com/dgzjet5jn/images/w_1600,h_984,c_scale/f_auto,q_auto/v1671546532/BalCannes-2023-ziriranje-cb/BalCannes-2023-ziriranje-cb.jpeg?_i=AA" alt="" class="wp-image-3957" data-public-id="BalCannes-2023-ziriranje-cb.jpeg" data-format="jpeg" data-transformations="f_auto,q_auto" data-version="1671546532" /></figure>



The importance of BalCannes is also recognised by the incredible trust of regional creatives: more than 180 projects were entered into the new edition of this regional competition, which also marks a record number of entries for BalCannes, among which almost a quarter of all projects were entered in the Social Responsibility category. This indicates the region's awareness of the importance of communicating ethical messages and their important role in driving positive change. This goes to prove that the world isn’t that grey, on the contrary – BalCannes shows that it can be quite colourful!



The best among the projects will be celebrated at the award ceremony of the <a href="https://danikomunikacija.com/tickets" target="_blank" rel="noreferrer noopener">DK2023 festival</a>, which will be held in Rovinj from 20-23 April.



Advertising experts who diligently selected the region’s best projects are:



Petra Čadež (Atlantic Group, Slovenia), Jelena Čađenović (A1 Serbia, Serbia), Urban Kramberger (Pivovarna Laško Union, Slovenia), Nađa Lutvikadić Fočo (BH Telecom, Bosnia and Herzegovina), Maja Naumovska Saveska (HALKBANK AD Skopje, North Macedonia), Alina Radusin (Wiener osiguranje Vienna Insurance Group, Croatia) and Zvonimir Seki (Franck, Croatia).



<figure class="wp-block-image alignwide size-full"><img width="716" height="680" src="https://res.cloudinary.com/dgzjet5jn/images/w_716,h_680,c_scale/f_auto,q_auto/v1671541134/BalCannes-2023-oglasivaciagencije/BalCannes-2023-oglasivaciagencije.jpg?_i=AA" alt="" class="wp-image-3956" data-public-id="BalCannes-2023-oglasivaciagencije.jpg" data-format="jpg" data-transformations="f_auto,q_auto" data-version="1671541134" /></figure>



The following agency experts also decided on the best projects:



Luka Bajs (SHIFT, Slovenia), Sašo Dimitrievski (Pristop, Slovenia), Jelena Fiškuš (Studio Sonda, Croatia), Bojan Hadžihalilović (Fabrika, Bosnia and Herzegovina), Vladimir Mitrović (Ovation BBDO, Serbia), Sašo Pešev (New Moment Skopje, North Macedonia), Anja Radulović (Leo Burnett Belgrade, Serbia), Dejan Spirkoski (Saatchi &amp; Saatchi, North Macedonia), Dejan Šijuk (Aquarius Banja Luka, Bosnia and Herzegovina), Nikola Žinić (Bruketa&amp;Žinić&amp;Grey, Croatia).



What follows is the selection for the special BalCannes Editor's Pick Award, which will be handled by an expert jury of regional industry media representatives, as well as the announcement of the BalCannes finalists. The story of the colourful regional creativity does not end there – in April ensues the awards ceremony, and then the publication of the BalCannes Report, a report that will surely come in handy to the region’s industry experts!

BalCannes 2023 marks a record number of entries, and the biggest growth yet in socially responsible projects

Imago Ogilvy wins agency of the year at IdejaX, and Kraš is IdejaX best advertiser



Award ceremonies for the Croatian communications industry are held at the DK Festival in Rovinj, and on the second day of the festival IdejaX awards went to the most creative communications achievements!



The winners of&nbsp;IdejaX, a national competition in creativity&nbsp;that has for the last 13 years gathered agencies competing with their creative ideas, have been announced on April 21 in the Main Hall in Rovinj.&nbsp;The title of the agency of the year went to Imago Ogilvy, and Kraš is the advertiser of the year at IdejaX.



Top agencies of IdejaX, in order are&nbsp;Imago Ogilvy, Bruketa&amp;Žinić&amp;Grey, Studio Sonda, Señor, Design Bureau Izvorka Jurić, McCann Zagreb, MinusMinus Agency, Studio Tumpić/Prenc, Utorak, Odjel Marketinga HNK Hajduk, Šesnić&amp;Turković, Šanavala, BBDO Zagreb i Lesles.



IdejaX has for years been the place where both big and small agencies are competing, as well as independent artist, with their creative ideas and marketing projects for which they can get gold, silver and bronze awards. The projects are competing in four categories – Best on Market, Best of Ad-Making, Best Branding &amp; Rebranding and a new category Best of Positive Change – and this year these projects have stood out from the rest.



In the Best on Market competition group the winners of the gold IdejaX are:



<ul>
<li>BiteMe Nutrition and Imago Ogilvy&nbsp;and their project Feed your greatness in the&nbsp;Food&nbsp;category</li>



<li>HEINEKEN Hrvatska and Bruketa&amp;Žinić&amp;Grey&nbsp;for their project Tuđi čovik in the&nbsp;Alcoholic Beverages&nbsp;category</li>



<li>Pipi Beverages and Imago Ogilvy&nbsp;for their Uvik aktualna i #bolimePipi projects in the&nbsp;Non-Alcoholic Beverages&nbsp;category</li>



<li>Raiffeisenbank Hrvatska and McCann Zagreb&nbsp;with their project RBA Neovisni in the&nbsp;Finance and Insurance&nbsp;category</li>



<li>VIOLETA and Utorak&nbsp;for their BITI BEBA JE SPORT ZA SEBE project in the&nbsp;Household&nbsp;category</li>



<li>VARTEKS and Señor&nbsp;and their project OTKRIJ VARTEKS in the&nbsp;Fashion and Beauty&nbsp;category</li>



<li>Croatia osiguranje and Bruketa&amp;Žinić&amp;Grey&nbsp;for their project Croatia za Hrvatsku! in the&nbsp;Corporate Communications&nbsp;category</li>
</ul>



The first award in the Best of Ad-Making competition group goes to:



<ul>
<li>Zalando and MinusMinus Agency&nbsp;and their project Ljeto je u tebi in the&nbsp;Film&nbsp;category</li>



<li>HIGH SPIRITS and Design Bureau Izvorka Jurić&nbsp;for their SAMPÉ gin project in the&nbsp;Design&nbsp;category.</li>
</ul>



The gold award in the Best Branding &amp; Rebranding competition group goes to:



<ul>
<li>Croatian Designers Association and Šesnić&amp;Turković&nbsp;and their Squeeeze project in the&nbsp;Branding&nbsp;category</li>



<li>Kraš and Studio Sonda&nbsp;for their project Dorina in the&nbsp;Rebranding&nbsp;category.</li>
</ul>



In the Best of Positive Change competition group the gold statue goes to:



<ul>
<li>HNK Hajduk and Odjel marketinga HNK Hajduk&nbsp;for their project Za bolji svit – Hajduk Split in the&nbsp;Best of Positive Change&nbsp;category.</li>
</ul>



The silver award in the Best on Market competition group goes to:



<ul>
<li>Kraš and Studio Sonda&nbsp;and their project Čvarak Dorina in the&nbsp;Food&nbsp;category</li>



<li>Franc Arman and Studio Tumpić/Prenc&nbsp;for their Vrijeme je za tvoje vrijeme project in the&nbsp;Alcoholic Beverages&nbsp;category</li>



<li>Studena and Imago Ogilvy&nbsp;and their project GUC GUC in the&nbsp;Non-Alcoholic Beverages&nbsp;category</li>



<li>LAQO by Croatia osiguranje and Bruketa&amp;Žinić&amp;Grey&nbsp;for the LAQO muzej staromodnih osiguranja u metaversu project in the&nbsp;Finance and Insurance&nbsp;category</li>



<li>Turistička zajednica grada Omiša and Lesles, kreativni studio za proizvodnju filma i videa&nbsp;for their project Omiški polumaraton 2022. in the&nbsp;Tourism, Culture and Leisure&nbsp;category.</li>
</ul>



The silver IdejaX in the Best of Ad-Making competition group:



<ul>
<li>Croatia osiguranje and Bruketa&amp;Žinić&amp;Grey&nbsp;and their project LAQO muzej staromodnih osiguranja u metaversu in the&nbsp;Digital&nbsp;category</li>



<li>Studena and Imago Ogilvy&nbsp;for their project GUC GUC in the&nbsp;Film&nbsp;category</li>



<li>Kraš and Studio Sonda&nbsp;for their project Dorina – Vizualni identitet in the&nbsp;Design&nbsp;category.</li>
</ul>



The winners of the silver award in the Best Branding &amp; Rebranding competition group are:



<ul>
<li>Tre Terre and Studio Sonda&nbsp;and their project Nota – Multisenzorna etiketa vinskog octa in the&nbsp;Branding&nbsp;category</li>



<li>Kraš and Studio Sonda&nbsp;and their Moto project in the&nbsp;Rebranding&nbsp;category</li>



<li>Kraš and Imago Ogilvy&nbsp;for their Uživaj između redova project in the&nbsp;Rebranding&nbsp;category.</li>
</ul>



The second place in the Best of Positive Change competition group goes to:



<ul>
<li>Pipi Beverages and Imago Ogilvy&nbsp;and their project Pipi guza in the&nbsp;Best of Positive Change&nbsp;category.</li>
</ul>



The winners of the bronze award in the Best on Market competition group are:



<ul>
<li>Zagrebačka pivovara and BBDO Zagreb&nbsp;and their project Ožujsko – Kumovi in the&nbsp;Alcoholic Beverages&nbsp;category</li>



<li>IKEA and BBDO Zagreb&nbsp;for their project DAN KAD JE OTVORENA IKEA in the&nbsp;Household&nbsp;category.</li>
</ul>



The bronze IdejaX in the Best of Ad-Making competition group goes to:



<ul>
<li>LAQO by Croatia osiguranje and Bruketa&amp;Žinić&amp;Grey&nbsp;and their project LAQO komunikacijska platforma in the&nbsp;Film&nbsp;category</li>



<li>VARTEKS and Señor&nbsp;with their projectOTKRIJ VARTEKSin the&nbsp;Film&nbsp;category</li>



<li>Ledo and Šanavala&nbsp;and their project Vrijedi ponoviti in the&nbsp;Film&nbsp;category</li>



<li>Turistička zajednica grada Zagreba and Šanavala&nbsp;for their Artupunktura project in the&nbsp;Design&nbsp;category</li>



<li>Kraš and Imago Ogilvy&nbsp;and their project Uživaj između redova in the&nbsp;Design&nbsp;category</li>



<li>Franc Arman and Studio Tumpić/Prenc&nbsp;for their Vrijeme je za tvoje vrijeme project in the&nbsp;Design&nbsp;category</li>
</ul>



In the Best Branding &amp; Rebranding competition group the winners of the bronze award are:



<ul>
<li>Turistička zajednica grada Zagreba and Šanavala&nbsp;for their project Artupunktura in the&nbsp;Branding&nbsp;category</li>



<li>Indirekt and Señor&nbsp;with their project Indirekt in the&nbsp;Branding&nbsp;category</li>



<li>Lega-Lega and Mit dizajn studio&nbsp;and their project Leger in the&nbsp;Branding&nbsp;category</li>



<li>OPG Majetić and Studio Tumpić/Prenc&nbsp;for their project Haskap – piće kozmonauta in the&nbsp;Rebranding&nbsp;category</li>



<li>Ida Nova and Design Bureau Izvorka Jurić&nbsp;and their KUPILEK rebranding project in the&nbsp;Rebranding&nbsp;category.</li>
</ul>



The winners of the bronze award in the Best of Positive Change competition group are:



<ul>
<li>Ured za ljudska prava and prava manjina Republike Hrvatske and I TO NIJE SVE&nbsp;for their project Projekt INCLuDE in the&nbsp;Best of Positive Change&nbsp;category.</li>
</ul>



It’s important to note that the statues of this creativity competition have been redesigned this year, celebrating the competition’s reputation and longevity, and the new visual identity is the work of&nbsp;Sven Sorić, the vice president of the Croatian Designers Association, and Jelena Babić. “IdejaX is awarded to the projects whose success lies in the intersection of creative chaos and rational decision making, which meet where the left side and the right side of the brain are connected (or like the left and the right hand are intertwined). Metal and wood are the two halves of the award, whose positioning makes up the shape of the letter X. That shape isn’t clean, it is “stuck” in&nbsp;the middle of connecting of these two surfaces – two halves of an idea – the one that is sharp and seemingly more valuable, and the one that is robust and grounding,”&nbsp;say the creators of this new statue, that have based it on the competition’s philosophy, as well as its aspiration for creative excellence in the service to the community – among other things, through sustainable materials also.



A great atmosphere at the long-awaited DK Festival has made the celebration of the best ideas, young talent of the communications industry, esteemed agencies, advertisers and individuals even more special. After the BalCannes award ceremony on the first night, and IdejaX and Young Lions Croatia on the second night; the final night of the festival is reserved for MIXX and Effie Awards Croatia award ceremonies.

IdejaX

Utorak. Biro za propagandu. and PHD Media win Effie Grand Prix for Jadran Galenski Laboratorij



Effie award ceremony took place in the glamorous atmosphere at the main stage of DK2023 in Rovinj, and the Grand Prix award went to OŠ I EFFIE STAVIT U NOS? project.



At the new edition of the DK Festival the winners of the Effie Awards Croatia have been announced. Effie celebrates efficiency of the marketing communications. The statues are awarded to the best agencies and advertisers for their remarkable market communication in the segments of creativity, strategy and achieved market results during the past year.



The winners of the Grand Prix and the gold Effie 2023 award are Jadran Galenski Laboratorij and Utorak. Biro za propagandu. agency for their project OŠ I EFFIE STAVIT U NOS? in collaboration with PHD Media agency in the Health category.



The silver was awarded to the GUC GUC project by Studenac and Imago Ogilvy, Ascanius Media, Drap and Rational International agenciesin the Beverages category, as well as Uplift by Mastercard Europe, podružnica Zagreb and its primary agency Val grupa komunikacije and its associates Algebra, RTL Hrvatska, Dentsu Croatia and Ekonomski institut Zagreb in the Corporate Reputation and Public Relations.



There were four winners of the bronze award. The first winner is Ledo Plus, Šanavala agency and their associate Go2Digital for their project Vrijedi ponoviti in the Food category; the second winners of the bronze award Jamnica plus and PINK MOON, STUDIO NEXUS and Producenti for their Vrijeme je za godišnji project in the Beverages category; the third winners are Raiffeisen bank (Croatia) and McCann Zagreb, Degordian and Publicis for their project RBA Neovisni in the Finance and Insurance category, and the last ones are Bolton Croatia, EssenceMediacom for their project Priča o mirisu kojeg se sjećate. I sjećate. in the Sustained Success category.



This gathering of the communications community and their great mood has made the celebration of the most efficient Croatian marketing projects more special and closed yet another DK Festival edition on a fun note.



Featured image: Emica Elvedji/PIXSELL

Effie

<a href="https://res.cloudinary.com/dgzjet5jn/images/v1695998373/BalCannes-Pravilnik-2024/BalCannes-Pravilnik-2024.pdf?_i=AA" data-type="link" data-id="https://res.cloudinary.com/dgzjet5jn/images/v1695998373/BalCannes-Pravilnik-2024/BalCannes-Pravilnik-2024.pdf?_i=AA" target="_blank" rel="noreferrer noopener">Pravilnik na hrvatskom jeziku pronađite na poveznici.</a>



Can you envision yourself standing in the spotlight? Do you hear the thunderous applause from the audience? Are you ready to experience what it feels like for your hard work and expertise to be officially recognised by the entire region? If the answer is yes, you can start writing your award acceptance speech, picking out your most glamorous outfit because BalCannes, a competition that unites the regional communications industry and highlights its brilliance IS BACK!



As an introduction to the presentations that will be held by the representatives of competing countries at Weekend Media Festival with a purpose of showing the key trends in each country, the competition will officially be opened for entries in Rovinj.



BalCannes is a regional creativity competition with more than a decade-long experience in uniting the markets of Bosnia and Herzegovina, Croatia, North Macedonia, Serbia and Slovenia and celebrates the best and most original projects, agencies and advertisers in the region.



For the new edition of BalCannes there will be two competition tracks – Market Mosaic and a new category group Positive Change Mosaic that was established due to a large number of high performing entries in the Social Responsibility category. Positive Change Mosaic offers two categories: Green Impact and Community Care. There are also three new market categories: Crisis Response, Automotive and IT as advised by BalCannes Expert Council. In each of the seventeen business categories, the shortlisted projects – selected by the Advertisers Jury and Agencies Jury – are competing to win gold, silver, and bronze awards. The best project of the BalCannes competition wins the Grand Prix, and we are also awarding the Best Agency and Best Advertiser in the region! If you're still hungry for more, BalCannes will satiate your creative appetite – an additional third jury comprised of the best representatives of the media used their expert editorial skills to award the best with the BalCannes Editor’s Pick Award!



It is possible to enter an integrated campaign, as well as parts of a campaign that represent a singular idea that was present during the two-year long qualification period from 20 August 2021 to 16 November 2023. It is not allowed to enter the projects that have competed in the last edition of BalCannes if they were not significantly altered. The early deadline is 17 October, and the late deadline ends on 16 November 2023.



Photo: Emica Elvedji/PIXSELL

BalCannes

02.04.2022., Rovinj, 8. dani komunikacija odrzavaju se u Rovinju. Nagrade

The detailed overview of this year’s regional competition of creativity titled BALCANNES, MOSAIC OF CREATIVITY encompasses a series of ranking lists with information about the best projects, advertisers and agencies from the region and its five respective countries: Bosnia and Herzegovina, Croatia, Northern Macedonia, Slovenia and Serbia!



The winners of BalCannes were announced at DK2023 for the first time ever – and this year the regional competition had the biggest year in its 10-year-long history, with more than 180 submitted projects. Agencies from Bosnia and Herzegovina, Croatia, Northern Macedonia, Slovenia and Serbia had the opportunity to compete for gold, silver and bronze awards in 13 different business categories in which they usually compete on the market with campaigns over a two-year eligibility period. Now it is time to spotlight the best of the region’s creativity in the BalCannes Report, the definitive outline of the industry activity in the region.



The importance of the BalCannes Report – apart from uniting the region, stimulating healthy competition and the exchange of knowledge and experience – lies in the fact that it broadens the region’s horizons. The report mirrors all current trends in the communications industry on no less than 58 pages, making it a true mosaic of the region’s creativity.



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CONTENTS OF THE REGIONAL BALCANNES REPORT



The BalCannes Report consists of three sections: (1) best projects, (2) best advertisers and (3) best agencies. You will see their rankings in the region as whole as well as the rankings by particular countries. Don’t forget – the report lists the campaigns based on their score rather than in alphabetical order. It is thus the first report of its kind that shows the entrants how the Advertisers Jury members evaluated their projects, how the Agencies Jury gave their scores as well as the perspective of the Media Jury.



WINNERS OF THE BALCANNES 2023



At the DK festival in Rovinj, Pioniri Communications and Metalac won the BalCannes Grand Prix for their Metalac x Konstrakta – Umetnica mora jesti kuvano project. The title of the best agency of the five countries went to Bruketa&amp;Žinić&amp;Grey, while the advertiser of the year award went to Radgonske gorice and The Fun&amp;Fit Company. A special Editor’s Pick Award, given out by the representative of the industry media from the region, went to Radgonske gorice and Bruketa&amp;Žinić&amp;Grey for their Untouched By Light project.



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In addition to a more detailed sneak peek into the winning projects, the report reveals a number of information about the other projects that won gold, silver or bronze awards.



TOP 15 PROJECTS @ BALCANNES



Here is a ranking list of the projects that earned the highest number of points at BalCannes 2023.



1. Metalac x Konstrakta - Umetnica mora jesti kuvano / Pioniri Communications / Metalac / Household



2. Beestro / Imago Ogilvy / Franck / Non-alcoholic Beverages



3. Untouched by Light / Bruketa&amp;Žinić&amp;Grey / Radgonske gorice / Alcoholic Beverages



4. The Sweds / Futura DDB / Lesnina MMS / Retail



5. 100% COVID FREE Journey / Studio Sonda / Gradska knjižnica Poreč / Tourism, Culture and Leisure



6. Vote (Glas) / Via Media / Helem nejse / Social Responsibility



7. Brigometar / Bruketa&amp;Žinić&amp;Grey / Croatia osiguranje / Finance and Insurance



8. Villa “Wilderness” / Communis / WWF Adria / Social Responsibility



9. Literally for peanuts. / Why Not / The Fun&amp;Fit Company / Food



18+ godina sa vama! Polovni automobili / Friday Finally / Polovni automobili /



Miscellaneous



10. Domoljubna Žuja / BBDO Zagreb / Zagrebačka pivovara / Alcoholic Beverages



#volitePipi / Imago Ogilvy / Pipi / Non-alcoholic Beverages



Nije u redu u uredu / Señor / CESI / Social Responsibility



11. IN CHARGE DURING THE NIGHT / Agencija 101 / Burek Olimpija / Food



12. Otkrij Varteks / Señor / Varteks / Fashion and Beauty



13. Čvarak Dorina / Studio Sonda / Kraš / Food



14. Beestro / Imago Ogilvy / Franck / Social Responsibility



15. (NE)SIGURAN DOM / BBDO Zagreb / IKEA / Household



TOP 10 ADVERTISERS @ BALCANNES



Find out who are the advertisers whose projects scored highest at BalCannes 2023.



1. Radgonske gorice / The Fun&amp;Fit Company



2. Croatia osiguranje



3. Metalac / Jadran Galenski Laboratorij



4. Franck



5. Gradska knjižnica Poreč



6. Lesnina MMS / Helem nejse / Polovni automobili / Varteks



7. Konzum



8. A1 Srbija



9. IKEA / Pipi



10. Zagrebačka pivovara



<figure class="wp-block-image size-large"><img width="1600" height="1067" src="https://res.cloudinary.com/dgzjet5jn/images/w_1024,h_683,c_scale/f_auto,q_auto/v1687338475/BalCannes-2023-Dani-komunikacija-DK2023-foto-Emica-Elvedji-PIXSELL_58640ebdc/BalCannes-2023-Dani-komunikacija-DK2023-foto-Emica-Elvedji-PIXSELL-1024x683.jpg?_i=AA" alt="" class="wp-image-5864" data-public-id="BalCannes-2023-Dani-komunikacija-DK2023-foto-Emica-Elvedji-PIXSELL_58640ebdc.jpg" data-format="jpg" data-transformations="f_auto,q_auto" data-version="1687338475" srcset="https://res.cloudinary.com/dgzjet5jn/images/w_1024,h_683,c_scale/f_auto,q_auto/v1687338475/BalCannes-2023-Dani-komunikacija-DK2023-foto-Emica-Elvedji-PIXSELL_58640ebdc/BalCannes-2023-Dani-komunikacija-DK2023-foto-Emica-Elvedji-PIXSELL_58640ebdc.jpg?_i=AA 1024w, https://res.cloudinary.com/dgzjet5jn/images/w_300,h_200,c_scale/f_auto,q_auto/v1687338475/BalCannes-2023-Dani-komunikacija-DK2023-foto-Emica-Elvedji-PIXSELL_58640ebdc/BalCannes-2023-Dani-komunikacija-DK2023-foto-Emica-Elvedji-PIXSELL_58640ebdc.jpg?_i=AA 300w, https://res.cloudinary.com/dgzjet5jn/images/w_768,h_512,c_scale/f_auto,q_auto/v1687338475/BalCannes-2023-Dani-komunikacija-DK2023-foto-Emica-Elvedji-PIXSELL_58640ebdc/BalCannes-2023-Dani-komunikacija-DK2023-foto-Emica-Elvedji-PIXSELL_58640ebdc.jpg?_i=AA 768w, https://res.cloudinary.com/dgzjet5jn/images/w_1536,h_1024,c_scale/f_auto,q_auto/v1687338475/BalCannes-2023-Dani-komunikacija-DK2023-foto-Emica-Elvedji-PIXSELL_58640ebdc/BalCannes-2023-Dani-komunikacija-DK2023-foto-Emica-Elvedji-PIXSELL_58640ebdc.jpg?_i=AA 1536w, https://res.cloudinary.com/dgzjet5jn/images/w_1200,h_800,c_scale/f_auto,q_auto/v1687338475/BalCannes-2023-Dani-komunikacija-DK2023-foto-Emica-Elvedji-PIXSELL_58640ebdc/BalCannes-2023-Dani-komunikacija-DK2023-foto-Emica-Elvedji-PIXSELL_58640ebdc.jpg?_i=AA 1200w, https://res.cloudinary.com/dgzjet5jn/images/f_auto,q_auto/v1687338475/BalCannes-2023-Dani-komunikacija-DK2023-foto-Emica-Elvedji-PIXSELL_58640ebdc/BalCannes-2023-Dani-komunikacija-DK2023-foto-Emica-Elvedji-PIXSELL_58640ebdc.jpg?_i=AA 1600w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">PHOTO: Emica Elvedji/PIXSELL</figcaption></figure>



TOP 10 AGENCIES @ BALCANNES



What follows is a ranking list of the agencies whose projects received the highest number of points at BalCannes 2023.



1. Bruketa&amp;Žinić&amp;Grey



2. Señor



3. Imago Ogilvy



4. Why Not



5. Pioniri Communications



6. Studio Sonda



7. BBDO Zagreb



8. FRIDAY FINALLY / Futura DDB / Utorak / Via Media



9. ZOO agencija



10. Leo Burnett Beograd



JOIN THE MOSAIC OF CREATIVITY



Whether you are an established agency or just breaking into the creative market, BalCannes is a competition that allows you to prove your worth to those who may not know you yet. The competition welcomes entries that are either full, integrated campaigns or individual, unique efforts within a campaign that represent a single idea. The BalCannes Report is an excellent opportunity for you to get to know the region’s creativity, the competition criteria and the jury members’ ways of thinking – and find your own winning formula that will put you on the BalCannes ranking lists next year!



You can download the report on this <a rel="noreferrer noopener" href="https://drive.google.com/file/d/1mLZa9OC3RAjOG798QUwPUKDTAjh043xj/view" target="_blank">link</a>. If you want to know more about BalCannes (whose next edition is already in the works!), head <a rel="noreferrer noopener" href="https://danikomunikacija.com/awards/balcannes" target="_blank">here</a>.

Mosaic of creativity: BalCannes Report, definitive outline of the region’s creativity, is here!

Now that the winners of the industry awards have been revealed at DK2023, find out how to order extra copies of your prestigious trophies!



At DK2023 in Rovinj at the end of April, awards were presented to the most successful communications projects at the BalCannes, MIXX, Effie, IdejaX, and Young Lions competitions.



The excellent mood of our community at the long-awaited national festival of creativity and communications was only enhanced by the glamorous celebration of the industry's best experts, as well as prominent agencies, advertisers, and individuals. Trophies were awarded to the winners, and the possibility of making additional copies was provided so that you could delight your colleagues and clients and make your office shelves extra shiny!



You can order trophies at the following prices, and it takes 3 to 6 weeks to make them.



MIXX: 135 EUR/piece + VAT (for winning statues), 75 EUR/piece + VAT (for finalist statues) 



Effie: 360 EUR/piece + VAT 



IdejaX: 190 EUR/piece + VAT 



BalCannes: 210 EUR/piece + VAT 



Young Lions: 185 EUR/piece + VAT. 



To order additional trophies, you can get in touch with info@danikomunikacija.com.



Photo: Emica Elvedji/PIXSELL

Flex your winning projects – you can now order extra trophies!

Dunja Ivana Ballon: The region fell in love with DK – and it was love at first sight

You came, you saw, and you totally rocked Rovinj during DK2023 — where ideas got wild and creativity ran free. From 20 to 23 April, you transformed our sandy shores into a brainwave paradise, where we hosted a thousand national and regional experts in the ever-evolving fields of communications, design, marketing, advertising, PR, and everything in between. YOUR energy was electric, the ideas were ablaze, and the corridors of Hotel Lone witnessed epic laughter that could move mountains.



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Now, let's talk star power. Together we had the honour of listening to 100+ speakers who brought their expertise, vision, and rockstar energy to the stage from far and wide — Japan, New Zealand, Canada, USA, UK, Denmark, Germany, The Netherlands as well as the Balkan region, including Serbia, Slovenia, Bosnia and Herzegovina and North Macedonia.



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We heard mind-blowing insights from the likes of Edward Snowden, the man who whispered secrets that shook the world (we’ll never look at our smartphones the same way again). Across the English Channel joined us Rory Sutherland, Global Vice Chairman of Ogilvy that founded their famous behavioural science practice, who did not mince his words when explaining the DK2023 experience: “Of all the countries affectively boxing above their weight in terms of producing a world-level conference for a small population in a sensational location — Cannes eat your heart out.” We also invited Konstrakta, an artist, musician and Serbia’s representative at the Eurovision Song Contest 2022, who talked about her unique creative process and explored the intricate nuances of creativity in contemporary times.



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We weren't just confined to mundane halls and stuffy conference rooms. We enjoyed the experience in a new way, allowing us to soak up the sun and consume the knowledge simultaneously. You can remember and still picture all the insightful talks on the beach, groundbreaking discussions on the breezy Lone terrace, and brilliant revelations in our lush Shumica that transforms after dark. We spared no expense to ensure your enlightenment was accompanied by the gentle, but still titillating caress of the Adriatic breeze.



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No, we didn’t forget the awards shows. Drag queens, sustainable trophies and colourful confetti blew us away. Not to mention the parties: the sun went down, spirits went up (both figuratively and literally). Rovinj came alive with pulsating energy — turning the festival nights into a blur of laughter and good time.



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To all of YOU — the bold thinkers, the idea-wranglers, and the wordsmiths who graced DK2023 with their presence, thank you for making it an unforgettable experience – you pushed boundaries, challenged norms, and proved that the world of communication knows no boundaries @ DK2023.



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DK2023 WRAP UP

We know, we know, we can't get enough either. That's why you can return to the main hall of DK2023 again – until 23 May 2023, with online registration fees at the price of EUR 95 + VAT, for which you can <a rel="noreferrer noopener" href="https://docs.google.com/forms/d/e/1FAIpQLSeU6VNXD5WBwrrmgyUbUJIv5OmvGUu5io4jwl64C5wvDMg1CA/viewform" target="_blank">register here</a> until the end of April!



With online registration, you can access the contents of the Main Hall – the talks we enjoyed during the day, as well as the awards ceremonies where we cheered for our colleagues in the evening.



Thank you once again for being part of the most fun DK community and for creating memories together that will last us until the new festival edition next year.

Go back to DK2023 – watch Main Hall talks & awards shows online!

Three days of celebrating creativity were marked by festival halls full to the brim and fantastic energy, and the last day has further proved the fact that DK Festival brings to the stage only the best speakers – but also that it attracts the best from the national industry.



<figure class="wp-block-image size-large"><img width="1200" height="800" src="https://res.cloudinary.com/dgzjet5jn/images/w_1200,h_800,c_scale/f_auto,q_auto/v1682334179/Atmosfera-Dana-komunikacija_foto-Matija-Habljak-PIXSELL-2-1/Atmosfera-Dana-komunikacija_foto-Matija-Habljak-PIXSELL-2-1.jpg?_i=AA" alt="" class="wp-image-5785" data-public-id="Atmosfera-Dana-komunikacija_foto-Matija-Habljak-PIXSELL-2-1.jpg" data-format="jpg" data-transformations="f_auto,q_auto" data-version="1682334179" srcset="https://res.cloudinary.com/dgzjet5jn/images/f_auto,q_auto/v1682334179/Atmosfera-Dana-komunikacija_foto-Matija-Habljak-PIXSELL-2-1/Atmosfera-Dana-komunikacija_foto-Matija-Habljak-PIXSELL-2-1.jpg?_i=AA 1200w, https://res.cloudinary.com/dgzjet5jn/images/w_300,h_200,c_scale/f_auto,q_auto/v1682334179/Atmosfera-Dana-komunikacija_foto-Matija-Habljak-PIXSELL-2-1/Atmosfera-Dana-komunikacija_foto-Matija-Habljak-PIXSELL-2-1.jpg?_i=AA 300w, https://res.cloudinary.com/dgzjet5jn/images/w_1024,h_683,c_scale/f_auto,q_auto/v1682334179/Atmosfera-Dana-komunikacija_foto-Matija-Habljak-PIXSELL-2-1/Atmosfera-Dana-komunikacija_foto-Matija-Habljak-PIXSELL-2-1.jpg?_i=AA 1024w, https://res.cloudinary.com/dgzjet5jn/images/w_768,h_512,c_scale/f_auto,q_auto/v1682334179/Atmosfera-Dana-komunikacija_foto-Matija-Habljak-PIXSELL-2-1/Atmosfera-Dana-komunikacija_foto-Matija-Habljak-PIXSELL-2-1.jpg?_i=AA 768w" sizes="(max-width: 1200px) 100vw, 1200px" /><figcaption class="wp-element-caption">PHOTO: Matija Habljak/PIXSELL</figcaption></figure>



Allow AI to solve the big problems – from climate change to discoveries in the medicine, said James Whittaker on the last day of DK Festival, which was held on 20-23 April in Hotel Lone in Rovinj. This evangelist, futurist and scientist, who has worked for giants like Microsoft, Google and FBI, held a dynamic talk on the main stage about the future of technology, impressing the audience with his charisma along the way. When talking about professions that will possibly be replaced by AI, he explained that we are focused on the completely wrong things. We need to stop imagining what could go wrong, and let’s start, with the help of AI tools, creating the world we actually want to live in.



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On Saturday, Kristina Kuzmič, a bestselling author, got up on our round stage in the Main Hall and joined our DK community, powered by Masterdcard’s platform <a rel="noreferrer noopener" href="https://www.priceless.com/" target="_blank">Priceless.com</a>. Think about the traits you’ve been told your whole life are your weak points – and turn them into your superpowers, she said. Every creative person can relate to her story – and her lessons were useful for all of those who ever doubted themselves, either in the business or private sphere: I decided to be for others what I needed when I was at my lowest. Being authentic again led to my success.



<figure class="wp-block-image size-large"><img width="1600" height="1067" src="https://res.cloudinary.com/dgzjet5jn/images/w_1600,h_1067,c_scale/f_auto,q_auto/v1682334141/Kristina-Kuzmic-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL/Kristina-Kuzmic-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL.jpg?_i=AA" alt="" class="wp-image-5788" data-public-id="Kristina-Kuzmic-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL.jpg" data-format="jpg" data-transformations="f_auto,q_auto" data-version="1682334141" srcset="https://res.cloudinary.com/dgzjet5jn/images/f_auto,q_auto/v1682334141/Kristina-Kuzmic-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL/Kristina-Kuzmic-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL.jpg?_i=AA 1600w, https://res.cloudinary.com/dgzjet5jn/images/w_300,h_200,c_scale/f_auto,q_auto/v1682334141/Kristina-Kuzmic-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL/Kristina-Kuzmic-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL.jpg?_i=AA 300w, https://res.cloudinary.com/dgzjet5jn/images/w_1024,h_683,c_scale/f_auto,q_auto/v1682334141/Kristina-Kuzmic-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL/Kristina-Kuzmic-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL.jpg?_i=AA 1024w, https://res.cloudinary.com/dgzjet5jn/images/w_768,h_512,c_scale/f_auto,q_auto/v1682334141/Kristina-Kuzmic-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL/Kristina-Kuzmic-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL.jpg?_i=AA 768w, https://res.cloudinary.com/dgzjet5jn/images/w_1536,h_1024,c_scale/f_auto,q_auto/v1682334141/Kristina-Kuzmic-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL/Kristina-Kuzmic-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL.jpg?_i=AA 1536w, https://res.cloudinary.com/dgzjet5jn/images/w_1200,h_800,c_scale/f_auto,q_auto/v1682334141/Kristina-Kuzmic-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL/Kristina-Kuzmic-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL.jpg?_i=AA 1200w" sizes="(max-width: 1600px) 100vw, 1600px" /><figcaption class="wp-element-caption">PHOTO: Matija Habljak/PIXSELL</figcaption></figure>



Thomas Kolster powered by ENNA, an influential marketing activist and founder of the global Goodvertising movement, has talked, about yet another important perspective that can contribute to saving and creating a better world. We as the marketing industry have the ability to understand people and we need to use that to make a change, said Kolster, and further explained: People are buying from those they are trying to become. We are tired of those brands that are just saying things and not doing anything. We need brands with transformative differences.



<figure class="wp-block-image size-large"><img width="1600" height="1067" src="https://res.cloudinary.com/dgzjet5jn/images/w_1600,h_1067,c_scale/f_auto,q_auto/v1682334155/Thomas-Kolster-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL/Thomas-Kolster-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL.jpg?_i=AA" alt="" class="wp-image-5787" data-public-id="Thomas-Kolster-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL.jpg" data-format="jpg" data-transformations="f_auto,q_auto" data-version="1682334155" srcset="https://res.cloudinary.com/dgzjet5jn/images/f_auto,q_auto/v1682334155/Thomas-Kolster-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL/Thomas-Kolster-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL.jpg?_i=AA 1600w, https://res.cloudinary.com/dgzjet5jn/images/w_300,h_200,c_scale/f_auto,q_auto/v1682334155/Thomas-Kolster-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL/Thomas-Kolster-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL.jpg?_i=AA 300w, https://res.cloudinary.com/dgzjet5jn/images/w_1024,h_683,c_scale/f_auto,q_auto/v1682334155/Thomas-Kolster-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL/Thomas-Kolster-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL.jpg?_i=AA 1024w, https://res.cloudinary.com/dgzjet5jn/images/w_768,h_512,c_scale/f_auto,q_auto/v1682334155/Thomas-Kolster-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL/Thomas-Kolster-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL.jpg?_i=AA 768w, https://res.cloudinary.com/dgzjet5jn/images/w_1536,h_1024,c_scale/f_auto,q_auto/v1682334155/Thomas-Kolster-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL/Thomas-Kolster-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL.jpg?_i=AA 1536w, https://res.cloudinary.com/dgzjet5jn/images/w_1200,h_800,c_scale/f_auto,q_auto/v1682334155/Thomas-Kolster-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL/Thomas-Kolster-na-Danima-komunikacija-foto-Matija-Habljak-PIXSELL.jpg?_i=AA 1200w" sizes="(max-width: 1600px) 100vw, 1600px" /><figcaption class="wp-element-caption">PHOTO: Matija Habljak/PIXSELL</figcaption></figure>



A part of the great lineup of the Main Hall on the third day were also Paul Holmes and Erika Wykes-Sneyd, and in the BEE Hall we talked with national and regional experts about creativity, the future of the digital market, sustainable business, and numerous other relevant topics.



<figure class="wp-block-image size-large"><img width="1600" height="1067" src="https://res.cloudinary.com/dgzjet5jn/images/w_1600,h_1067,c_scale/f_auto,q_auto/v1682334193/Atmosfera-Dana-komunikacija_foto-Matija-Habljak-PIXSELL/Atmosfera-Dana-komunikacija_foto-Matija-Habljak-PIXSELL.jpg?_i=AA" alt="" class="wp-image-5784" data-public-id="Atmosfera-Dana-komunikacija_foto-Matija-Habljak-PIXSELL.jpg" data-format="jpg" data-transformations="f_auto,q_auto" data-version="1682334193" srcset="https://res.cloudinary.com/dgzjet5jn/images/f_auto,q_auto/v1682334193/Atmosfera-Dana-komunikacija_foto-Matija-Habljak-PIXSELL/Atmosfera-Dana-komunikacija_foto-Matija-Habljak-PIXSELL.jpg?_i=AA 1600w, https://res.cloudinary.com/dgzjet5jn/images/w_300,h_200,c_scale/f_auto,q_auto/v1682334193/Atmosfera-Dana-komunikacija_foto-Matija-Habljak-PIXSELL/Atmosfera-Dana-komunikacija_foto-Matija-Habljak-PIXSELL.jpg?_i=AA 300w, https://res.cloudinary.com/dgzjet5jn/images/w_1024,h_683,c_scale/f_auto,q_auto/v1682334193/Atmosfera-Dana-komunikacija_foto-Matija-Habljak-PIXSELL/Atmosfera-Dana-komunikacija_foto-Matija-Habljak-PIXSELL.jpg?_i=AA 1024w, https://res.cloudinary.com/dgzjet5jn/images/w_768,h_512,c_scale/f_auto,q_auto/v1682334193/Atmosfera-Dana-komunikacija_foto-Matija-Habljak-PIXSELL/Atmosfera-Dana-komunikacija_foto-Matija-Habljak-PIXSELL.jpg?_i=AA 768w, https://res.cloudinary.com/dgzjet5jn/images/w_1536,h_1024,c_scale/f_auto,q_auto/v1682334193/Atmosfera-Dana-komunikacija_foto-Matija-Habljak-PIXSELL/Atmosfera-Dana-komunikacija_foto-Matija-Habljak-PIXSELL.jpg?_i=AA 1536w, https://res.cloudinary.com/dgzjet5jn/images/w_1200,h_800,c_scale/f_auto,q_auto/v1682334193/Atmosfera-Dana-komunikacija_foto-Matija-Habljak-PIXSELL/Atmosfera-Dana-komunikacija_foto-Matija-Habljak-PIXSELL.jpg?_i=AA 1200w" sizes="(max-width: 1600px) 100vw, 1600px" /><figcaption class="wp-element-caption">PHOTO: Matija Habljak/PIXSELL</figcaption></figure>



The last day has further proved the fact that DK Festival brings to the stage only the best speakers and fills Hotel Lone with creative energy. We can humbly admit that the festival has once again surpassed all expectations, so the only thing left to do is – to do it all again next year!



<figure class="wp-block-image size-full"><img src="https://cms.danikomunikacija.com/wp-content/uploads/2023/04/Untitled-design-4.gif" alt="" class="wp-image-5809"/><figcaption class="wp-element-caption">PHOTOS: Lorna Kijurko</figcaption></figure>



Featured image: Emica Elveđi/PIXSELL

Let's create the world we want to live in – the message of the final day of DK2023

Vice President and Head of Innovation, VICE Media (UK)

Genuinely, it's exceptional. I would say, the energy here, it is not a conference.

An absolute triumph. The best conference and the best national festival in the region.

2022

If you had the chance, what would you ask one of the pioneers of fighting for privacy and cybersecurity? As we are among the few people who can speak directly with Edward Snowden live via videolink, it is apparent that this event is poised to be a once-in-a-lifetime experience. Snowden will not only talk about the upcoming predicaments when thinking about the future of security and share his insights on trust and transparency but also take questions from the audience – making DK2023 an event not to be missed. 



Photo: Laura Poitras/ACLU

Restoring Trust — How To Solve The Next Generation of Privacy &amp; Security Dilemmas

James Whittaker | Spellcaster | Evangelist | Futurist | ex-Microsoft | ex-FBI | ex-Google | Scientist | Chaotic Good (Seattle, USA)



 Saving the world from boredom one audience at a time, James Whittaker is the Sriracha hot sauce in the world of ketchup. The first computer science graduate ever hired by the FBI in 1986, he didn’t last long, and not just because he was repeatedly written up for not wearing a tie, but because his alternative personality opposed the rigid government approach.



DO
EPIC SHIT ambassador – an authentic, incredibly engaging speaker
and a compelling thought leader, Whittaker’s alternative personality also means
he refuses to be anything but brutally honest. A notable author of many
highly renowned publications, he has written a book on Career Superpowers,
providing invaluable insights on how to make a career journey extraordinary and
get the most out of it. 



With a career as an evangelist at MICROSOFT, as well as in the FBI and GOOGLE, Whittaker made remarkable contributions to the technology industry and wrote a series of bestselling books on how to break software code. Led by the thought “If we don’t change the world, someone else will”, he is known to spend weeks thinking, writing and developing even the smallest section of his ground-breaking and life-changing speeches.

James Whittaker

Do Epic Shit Ambassador & Evangelist, ex-Microsoft, ex-FBI, ex-Google (Seattle, USA)

Meet The Speaker: James Whittaker

Considering that it’s not unusual for James Whittaker to drop and punch out a set of 50 push-ups backstage before he goes on, expect to be blown away by his high-energy presentation. In a talk that’s going to be all about future, because as he puts it – the present pisses him off,&nbsp;Fuck The Future, Love The Future: The Next 30 Years For Better or for Worse&nbsp;will change your life if you let it. When his opening is complete, all eyes will be on him. Marry the future – for better or for worse.

Fuck The Future, Love The Future: The Next 30 Years For Better or for Worse

Bryony Cole | World's Leading Authority on Sextech | Future of Sex (New York, USA) 



Let's talk about sex, baby! Or actually, we shall let the expert do the job – Bryony Cole has amassed a global following as the world's go-to expert on sextech. With over one million downloads of her Future of Sex podcast and extensive global media coverage in The New York Times, The Today Show and Wired, her global sextech hackathon events and Future of Sex reports are considered the pinnacle of industry insights and innovation (not that kind of pinnacle though).



Bryony Cole is fascinated by the way technology permeates every corner of our lives, even the most intimate ones. Since launching the top-rated podcast&nbsp;Future of Sex, Bryony has been on stages across the world forecasting trends in the sextech industry for governments, tech titans and entertainment companies. 



You could have listened to her at some of the world’s largest culture, technology and ideas events. Now this world's leading authority on sextech will share her immense knowledge with all of us in this pre-recorded, virtual talk.

Bryony Cole [pre-recorded]

Senior Vice President & General Manager, Highsnobiety (The Netherlands)

Since their launch in 2005, Highsnobiety has been at the forefront of youth culture. From the proliferation of streetwear to its infiltration of&nbsp;luxury, they led the charge as traditional boundaries came down.&nbsp;Now, in order to further understand what influences the new&nbsp;luxury&nbsp;consumer, Highsnobiety and Boston Consulting Group (BCG) have joined forces to take a closer look at the new&nbsp;luxury&nbsp;space.&nbsp;In this talk, Munise will take you through their latest white-paper ‘The New&nbsp;Luxury&nbsp;3.0’ — a deep dive that&nbsp;takes a closer look at how the perception of&nbsp;luxury&nbsp;is evolving and what brands need to do to cut through the noise.&nbsp;

The New Luxury

Rory Sutherland | TED Speaker &amp; Author | Global VP Ogilvy | Marketing and Advertising’s Most Original Thinker (UK)



 Marketing and advertising's&nbsp;most original thinker&nbsp;and inspirational speaker with millions upon millions of views on&nbsp;TED&nbsp;worldwide, Rory Sutherland is the Global Vice Chairman of Ogilvy, one of the largest and most renowned advertising agencies in the world with 131 offices in 93 countries. According to The Guardian, he is also one of the most fascinating, influential, eccentric and witty people in the business who lives in the former home of Napoleon III – unfortunately in the attic.



Founder of Ogilvy’s behaviour science practice, Rory Sutherland is a&nbsp;persuasion technician&nbsp;that has few equals. Looking for ‘unseen opportunities’ in consumer behaviour, talking about advertising, persuasion and why humans do some of the silly things they do using psychological techniques, Sutherland stands at the centre of the advertising revolution in brand identities, designing cutting-edge, interactive communications that blurs the line between ads and entertainment.

Rory Sutherland

2020

If you want to get better at&nbsp;divergent thinking, persuasion or just want to know how and why consumers make their decisions, make sure not to miss this world-class talk by Rory Sutherland. In his talk&nbsp;Make Advertising Great Again, Sutherland will divulge why advertising has always had elements of greatness which would flourish if only advertising stopped limiting its own creativity and insights.

Make Advertising Great Again

Toshihiko Tanabe | Creative Person of the Year | Co-Founder &amp; Creative Director, tsuzuku | ex-Creative Director, Dentsu Inc. (Japan)



 There is one thing that every creative in the world aspires to achieve – to be recognised as the best in their field. This is exactly what Toshihiko Tanabe managed to achieve when he was awarded the title of the Creative Person of the Year. This longtime Creative Director at Dentsu, the fifth-largest advertising agency network in the world, is empowering brands through various channels of creativity while successfully achieving his goal – going beyond advertising. Now this mission has continued at his own company tsuzuku, which quickly became the most awarded Creative Director Collective in Tokyo.



Tanabe’s impressive portfolio of global campaigns includes brands like Toyota, Red Bull, Lexus, PlayStation and even Madonna. He is obviously not a stranger to exploring and advancing various markets with creativity – he worked in market categories such as PR, Film, Social &amp; Influencer and Mobile, all while showcasing his holistic and media-neutral approach.



Born in Tokyo and raised in 7 different countries around the globe, Tanabe is renowned for his wide spectrum of creative work, which also includes helping Madonna launch her skincare. His field of work ranges from concepting business models for upcoming ventures, creating a music festival for Red Bull and designing headphones for Bose that were sold out in days. Along the way, he’s also been awarded at Cannes Lions and Clio, among many others.

Toshihiko Tanabe

Executive Creative Director and Creative Person of the Year (Japan)

In today’s world, when contributing to a better society is the norm, brands are being told that they need to have more purpose because they can’t form a relationship with consumers without a cause. However, consumers can detect bulls*it really easily and superficial campaigns are at best ignored and at worst actively harmful to brands. Don't Let 'Purpose' Ruin Our Industry will look at how to find the right connections, keep the authenticity, and play a role in creating a better world – without ruining our industry.

Don't Let 'Purpose' Ruin Our Industry

Toshihiko Tanabe: Don't Let 'Purpose' Ruin Our Industry

Victor Knaap | CEO, MediaMonks | One of the World's Top 100 Digital Marketers | Opinion Leader (The Netherlands)



 Victor Knaap is the Main Monk of Media.Monks. After sailing around Europe for a living, former skipper Victor dropped his anchor in the choppy waters of Hilversum (just outside of Amsterdam) in 2003. He became a foundational member of Media.Monks, turning a basement boutique into a global business. 



With offices in Amsterdam, London, and New York and a staff of over 9000 talented monks, Media.Monks is the biggest creative digital production agency on the planet. The trophies and recognition from the FWA, Cannes Lions, BIMA, the Webbies, and the Lovies, amongst others, are a nice indication of the love, dedication, and eye for detail brought to the projects. In addition to Media.Monks, Victor is the executive director of S4Capital and Dutch charity GET IT DONE, as well as the advisory board of IAB NL.



Today, Victor is the Monk that takes the stage to talk about business and the way digital works. At any talk he gives, one person will leave the room offended, but another ten will be inspired to see digital in a completely new light. You have the opportunity to meet him at the DK stage but don’t use any sailing metaphors because he has developed an increasingly low tolerance for those, especially bad ones.

Victor Knaap

Main Monk, Media.Monks | One of the World's Top 100 Digital Marketers (The Netherlands)

What is Victor's secret formula for transforming a basement company into a global business? Ingredient #1: His golden rule – buy, barter or die. Ingredient #2: Don't cut corners and don't be satisfied with safe. Ingredient #3: Some of Media.Monks' very first interns are now central leads in the company so be kind to your interns! For the rest of the lessons on achieving, accelerating and sustaining growth: you'll just have to come to DK2023, where Victor will give a talk on building an agency from the ground up, followed by a conversation with Davor Bruketa, owner of multiple professional recognitions earned in the last twenty-five years of his career as well as the CCO behind one of the most awarded Croatian agencies Bruketa&amp;Žinić&amp;Grey.

How to Build an (Agency) Brand While the Whole World is Watching

Julien Vallée &amp; Eve Duhamel | High Class. Lo-Fi. And no kidding. | Surrealist Directing Duo (Canada)



 Being different and unique has never been a bad thing. This is what Julien Vallée and Eve Duhamel prove time and time again in their exciting and unexpected work that twists reality through visual storytelling. Before they met, Julien was a graphic designer, while Eve was a visual artist – but they both shared the same passion: manifesting creative visions into material objects and spaces.



The phrase that they use to describe their work is “High Class. Lo-Fi. And no kidding” – no kidding indeed because their signature playful style can be seen throughout their work for some of the world’s most iconic, sought-after brands, including Apple, Google, Samsung, Hermès, Coca-Cola – and even Katy Perry. 



They continually surprise and delight the viewer with complex narratives that combine high-end production techniques with their own poetic brand of design and art direction. It is almost unbelievable the way they take mundane and everyday things, put their surrealist and creative spin and turn them into something totally unique. When looking at their work, it makes people think "How is that even possible?!" Thankfully, we know where the answers lie – at the centre stage of the DK festival.

Julien Vallée & Eve Duhamel

High Class. Lo-Fi. And no kidding. Surrealist Directing Duo (Canada)

Through this lively and energetic presentation, film directors Vallée Duhamel invite the audience into an engaging and colourful visual world. They share a revisited approach to work that allows for more experimentation, trial and error. Associated with Neo-surrealism, their production explores quirky situations, playful realities, and the unexpected. Taking everyday objects and random life circumstances and giving them a surprising twist, they open the doors to their artistic process by sharing several behind-the-scenes and original pieces. Lighthearted and energetic, this talk will appeal to people interested in the combination of art and advertising. It will also charm anyone who wants to make their work their own mental playground.

The Word for Work is Play

Thomas Kolster | Mr Goodvertising | Post-purpose Preacher | Marketing &amp; Sustainability Advisor | International Keynote Speaker | Author (Denmark) powered by ENNA



 Thomas Kolster is a marketing activist on a mission to make business put people and planet first. As a seasoned branding and sustainability professional counting more than 18 years he’s advised Fortune 500 companies, small start-ups, governments, agencies to non-profits, guiding them not to fake their purpose anymore.



As the founder of the global Goodvertising movement, he managed to inspire a shift in advertising for the better. He continuously challenges the status quo with his vocal, and often provocative, views on values, purpose, and leadership. In an over-crowded do-good market, people don’t buy your values or your “why”, but rather who you can help them become.



His pen also rarely rests and besides his seminal books Goodvertising and The Hero Trap, he writes for the likes of The Guardian, Ad Age, and Adweek. Thomas continues to drive industry change through his active participation in leading forums, such as The International Advertising Association’s Sustainability Council and D&amp;AD’s Impact Council, and as a keynote speaker he’s inspired audiences in more than 70 countries at events like TEDx, SXSW, DAD &amp; Sustainable Brands. Thomas’ belief is simple: Change begins with you!

Thomas Kolster

Post-purpose Preacher, Mr Goodvertising, International Speaker & Author (Denmark) powered by ENNA 

Internationally recognised purpose pioneer Thomas Kolster poses an intriguing question in his DK2023 talk: are you really sustainable or is it just for show? If it's the former, you are one of the few. If it's the latter, Thomas is here to warn you to stop putting yourselves first when it comes to purpose. ‘Who can you help me become?’ is the one essential question you need to be asking and acting on to chart a new course for your brand, changing behaviours at scale and ultimately motivating all of us to do our part in the climate emergency.&nbsp;

Faking Your Sustainability?

Kristina Kuzmic | Oprah’s IT GIRL | Bestselling Author (California, USA) powered by Priceless.com 



 Kristina Kuzmic is a bestselling author, recovering pessimist, speaker, video creator with over a billion views and millions of followers as a cheerleader for her fellow humans. It’s not something she ever anticipated doing, but after facing more challenges, Kristina’s goal became clear: to be for others what she needed when she was at her lowest.



In 2011 the one and only Oprah showered Kristina with compliments: “What is that THING…that’s so charming and charismatic and connected to the audience that makes you feel like, ‘I know her, I want to be her, I’m like her’… Kristina has all of that. She is an ‘IT PLUS’ girl… I wanna watch her!”&nbsp;I mean, it's Oprah. The Oprah. Who can top that? 



Since working with Oprah, Kristina has branched out on her own, creating videos about juggling life’s challenges and encouraging her audience to prioritize their mental health. She has quickly become a viral sensation with well over a billion views on her YouTube channel, 2.8 million followers on Facebook and over half a million Instagram followers. Topping multiple bestseller lists, being a sought-after international keynote speaker and doing national tours is also just a mild day for Kristina.

Kristina Kuzmic

Oprah’s IT GIRL | Bestselling Author (California, USA) powered by Priceless.com

All creative directors and designers know that feeling of their work being judged, scrutinized and put under a microscope by other people. However, refusing to give into others' judgements and expectations can lead to feeling fulfilled, successful and at peace – and Kristina will teach us how to do exactly that at DK2023. She will share her story of living authentically with no holds barred, showcasing how the mantra "more freedom leads to more creativity" pushed her to the highest point of the creative stratosphere.

Are Our Negative Traits Actually Our Greatest Strengths?

Ian Beacraft | Futurist | Keynote Speaker | Creative Technologist (Chicago, USA) powered by Hrvatski Telekom



 Are you looking to learn more about Web3, synthetic media and the Metaverse? By one of the world's leading voices on these topics at that? Well then, what a treat we have for you. At DK2023 you will get the chance to listen to Ian Beacraft, a futurist known for making bleeding-edge technology understandable and monetizable even when best practices are scarce.&nbsp;



Previously responsible for P&amp;Ls and innovation departments at the largest agencies in the world, Ian now heads the strategic foresight agency Signal &amp; Cipher, guiding companies through the rapidly changing technology landscape and helping them find meaningful routes to innovation that impact the bottom line, inspire cultural change, and create new products and services.&nbsp;



How does he do it? Well, you have to have a knack for pushing the boundaries of technology and culture. Ian does just that – as the co-owner of a production studio designing virtual worlds, he was the first person to ever host a globally syndicated news segment as a synthetic human. There may not be robots at Ian's DK2023 talk but you can definitely expect a lot of discussions about all things that the future of technology holds.

Ian Beacraft

Futurist | Keynote Speaker | Creative Technologist (Chicago, USA) powered by Hrvatski Telekom

What happens when society experiences tectonic shifts that shatter established norms? When the outputs of fields from art and music to law and science are commoditized? The coming wave of creative destruction will coincide with a creative revolution. This transformation will benefit society, but our assumptions of what it takes to succeed and to create value will be challenged. Many things we hold to be true today will cease to function as truth. In this DK2023 session, Ian will explore how the inevitable dominance of artificial intelligence across artistic and intellectual pursuits will prompt the age of the Creative Generalist and push creativity into new mediums, giving rise to new institutions, priorities, and a revised social contract.

Creative Machines: How Technology Will Shape Our Future

Creative Machines — How Technology Will Shape Our Future

Srećko Horvat | Philosopher | Author (Croatia)



 "One of the most exciting voices of his generation." This is how the German weekly Der Freitag described Srećko Horvat, a Croatian philosopher and author who produced a blizzard of political works – with several books published when he was barely into his thirties.&nbsp;Nowadays he is known as a fiery voice of dissent in the Post-Yugoslav landscape.



If you aren't familiar with Horvat's work, you can probably recognise a lot of people who are. He is friends with the former Greek finance minister&nbsp;Yanis Varoufakis; had regular visits with Julian Assange, founder of WikiLeaks, an organisation that publishes news leaks and classified media provided by anonymous sources. He is also a staunch friend of Slavoj Žižek, the maverick Slovenian celebrity academic with whom Horvat co-wrote a book in 2013 entitled "What Does Europe Want?".



His writings have appeared in&nbsp;The New York Times, The Guardian and Der Spiegel. Aside from co-founding DiEM25, which campaigns to reform the EU into a “realm of shared prosperity, peace and solidarity”, he is a founder of the&nbsp;Subversive festival, an annual jamboree in Zagreb of radical thought that has featured the likes of Oliver Stone and Antonio Negri.

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Speakers

Edward Snowden [VIRTUALLY ON STAGE]

James Whittaker

Munise Can

Awards

BalCannes

Effie

IdejaX

MIXX

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