The first round of BalCannes 2025 judging is underway, and the competition is fiercer than ever. A whopping 201 projects from five countries are in the ring, fighting for the title of the region’s best.



This year’s entry period closed on January 30, and let’s just say — regional creatives did not hold back. With over 200 submissions, BalCannes has officially shattered all past records. If that doesn’t prove how much the industry values this competition, nothing will.



The Market Mosaic category dominates the field, but Positive Change Mosaic is making waves too, with nearly 23% of projects tackling ethical and social impact themes. This year’s BalCannes entries are led by a strong showing from across the region, with 33% share of entries coming from Croatia, 28.4% from Serbia, 19.1% from Slovenia, 11.8% from North Macedonia, and 7.4% from Bosnia and Herzegovina.



But BalCannes isn’t just about pretty campaigns — it’s a hard-hitting industry snapshot, a pulse check on the best work coming out of Bosnia and Herzegovina, Croatia, North Macedonia, Slovenia, and Serbia. And only the strongest will make it to the finish line: the exclusive award ceremony at DK Festival, happening 15—18 May, 2025, in Rovinj.



<figure class="wp-block-image size-full"><img src="https://cms.danikomunikacija.com/wp-content/uploads/2025/02/1-BalCannes-2025_CIJELI-ZIRI.png" alt="" class="wp-image-9477"/></figure>



Right now, it’s all in the hands of <a href="https://www.danikomunikacija.com/news/meet-the-experts-wholl-crown-the-regions-best-at-balcannes" target="_blank" rel="noreferrer noopener">the BalCannes jury</a>, who are sifting through the entries to decide who makes it to the final round. The top work won’t just win awards — it’ll be immortalized in the BalCannes Report, dropping after the winners are revealed.



Don’t forget that this year we’ve introduced a whole new stage for the award ceremonies — THE OTHER BEACH STAGE, where will enjoy in the glamorous award ceremony under the beautiful clear skies of Rovinj. If the weather doesn’t decide to rain on our parade.



Stay tuned. The best is yet to come.

BalCannes 2025 smashes records: 200+ entries battle for the top

The IdejaX 2025 entry period is now closed



Thank you to everyone who entered IdejaX 2025 — submissions are officially in.



This year marked a bold new chapter with the launch of our Best in Channel track, spotlighting projects that are breaking boundaries in innovation and digital transformation. We also expanded our categories and revamped the scoring system to better recognize work that’s redefining design, tech, and communication.



Now it’s in the jury’s hands. We’re diving into the best of the best — and trust us, the competition is fierce.



Winners will be revealed at DK2025 in Rovinj. See you there.



ABOUT IDEJAX



The X factor: you either have it or you don’t. That’s precisely what the expert jury hunts for at IdejaX, the premier national creativity competition. Here, agencies and independent professionals go head-to-head with their boldest ideas across 4 competition tracks — Best on Market, Best in Channel, Best Branding &amp; Rebranding and Best of Positive Change — and only those that displayed the most original concepts get up on the DK Festival stage to accept their hard-earned award for limitless creativity in communications. This year we're introducing a whole new competition track — Best in Channel that awards the best ideas in market communications in 13 categories, as well as new categories in the Best on Market competition track. Don't worry, <a href="https://www.danikomunikacija.com/news/idejax-2025-call-for-entries-the-new-age-of-creativity-is-here" target="_blank" rel="noreferrer noopener">we've written everything down for you.</a>



IDEJAX 2024 HIGHLIGHTS



Among more than 160 entered projects,&nbsp;the title of the Agency of the Year went to BBDO Zagreb, the Grand Prix was awarded to Imago Ogilvy, and Kraš is the Advertiser of the Year at IdejaX.



Top agencies of IdejaX 2024, in order, were&nbsp;BBDO Zagreb,&nbsp;Imago Ogilvy, Studio Tumpić/Prenc, Superstudio Design Projects and Bruketa&amp;Žinić&amp;Grey.



A detailed overview of the winners in all five tracks can be found&nbsp;<a href="https://danikomunikacija.com/news/bbdo-zagreb-is-the-agency-of-the-year-at-idejax-imago-ogilvy-won-the-idejax-grand-prix-and-kras-is-the-best-advertiser" target="_blank" rel="noreferrer noopener">here</a>. So, a big congratulations to everyone who showed us the grandeur of their creativity at IdejaX 2024. Until next year, keep creating amazing campaigns, challenging the norms, and demonstrating the immeasurable power of creativity.



Head to our <a href="https://danikomunikacija.com/showcase" target="_blank" rel="noreferrer noopener">Showcase</a> and dive into last year’s winning entries — a front-row seat to the best-of-the-best (and a reminder of what you’re up against). Watch the video recaps, take notes, and aim higher.

IdejaX

Think your campaign actually worked? We hope you proved it. The entry period for Effie Awards Croatia 2025 is now closed. This isn’t about flashy ideas or clever headlines — it’s about results. No BS, just real impact.



If your campaign ran in Croatia between 22 August 2023 and 22 February 2025 and actually moved the needle, we hope you got your entry in on time. Agencies, advertisers, media companies — if you played a role in making something effective (key word: effective), you had your chance to step up.



Missed it? Well, there’s always next year.



ABOUT EFFIE



We’re all about effectiveness over here. Numbers, stats, results, creativity. You have to prove you’ve dominated in every field in order to deserve the so-called Oscar of the advertising industry. Effie celebrates the effectiveness of marketing communications. The trophies are awarded to the best agencies and advertisers for their remarkable market communication. Don’t let the big names that have already won the award scare you. Bite the bullet and get recognized by the biggest experts of the industry.



EFFIE 2024 HIGHLIGHTS



The winners of the gold Effie Croatia 2024 award are PIK Vrbovec plus and Imago Ogilvy agency&nbsp;with their partner&nbsp;STUDIO NEXUS for their project Kad će? Sad će!&nbsp;in the&nbsp;Food&nbsp;category;&nbsp;Molson Coorsand BBDO Zagreb agency with their strategic partners 404 and OMD Zagreb for the&nbsp;Ožujsko pivo 2019-2023 project in the Sustained Success&nbsp;category, and&nbsp;Konzum plus and ZOO agencija in partnership with TCC Global and STUDIO NEXUS for their Mali veliki talenti&nbsp;project in the&nbsp;Positive Change: Social Good: Brands and Non-Profits&nbsp;category.



The silver was awarded to the&nbsp;EVERYBODY GUC GUC&nbsp;project by Studenac, Imago Ogilvy, and Ascanius Media in the&nbsp;Beverages&nbsp;category, as well as&nbsp;Bolji online&nbsp;by A1 Hrvatska and its primary agency BBDO Zagreb and its associate REAL GRUPA in the&nbsp;Telecommunications&nbsp;category. The silver award also went to&nbsp;Mali veliki talenti&nbsp;by Konzum plus and ZOO agencija with its partners TCC Global and STUDIO NEXUS in the&nbsp;Retail and E-commerce&nbsp;category.



There were two winners of the bronze award. The first winners are Podravka and Kofein agency, and their associates Enterwell, Vertigo Media, SeekandHit i OMD MEDIA for the&nbsp;Ketching up with the competition&nbsp;in the&nbsp;Food&nbsp;category and the second winners of the bronze award are kompare.hr, Imago Ogilvy, Tvoj Domagoj i Riba ribi grize rep for their&nbsp;USPOREDIVO BOLJE&nbsp;project in the&nbsp;Retail and E-commerce&nbsp;category.



This gathering of the communications community and their great mood has made the celebration of the most effective Croatian marketing projects more special and closed yet another DK Festival edition on a fun note.



Head to our <a href="https://danikomunikacija.com/showcase" target="_blank" rel="noreferrer noopener">Showcase</a> and dive into last year’s winning entries — a front-row seat to the best-of-the-best (and a reminder of what you’re up against). Watch the video recaps, take notes, and aim higher.



Featured image: Emica Elvedji/PIXSELL

Effie

<h2 class="wp-block-heading has-large-font-size">BalCannes 2025 entries are now closed</h2>



That’s it — entries are in, and the deadline has passed! Huge thanks to everyone who joined in. We can’t wait to dive into your creative work and see who’s bringing the best ideas to the table this year.



We're all about uniting the industry, so this year, we've taken the extra step and made our Entry Guide available in every language of the BalCannes:



<ul class="wp-block-list">
<li><a href="https://res.cloudinary.com/dgzjet5jn/images/v1731683490/EN_Entry-Guide-BalCannes-Awards-2025_899202a64/EN_Entry-Guide-BalCannes-Awards-2025_899202a64.pdf?_i=AA" target="_blank" rel="noreferrer noopener">[ENG] Entry Guide</a></li>
</ul>



<ul class="wp-block-list">
<li><a href="https://res.cloudinary.com/dgzjet5jn/images/v1731683493/BIH_Pravilnik-BalCannes-Awards-2025/BIH_Pravilnik-BalCannes-Awards-2025.pdf?_i=AA" target="_blank" rel="noreferrer noopener">[BOS] Pravilnik</a></li>
</ul>



<ul class="wp-block-list">
<li><a href="https://res.cloudinary.com/dgzjet5jn/images/v1731328968/HRV_Pravilnik-BalCannes-Awards-2025/HRV_Pravilnik-BalCannes-Awards-2025.pdf?_i=AA" target="_blank" rel="noreferrer noopener">[HRV] Pravilnik</a></li>
</ul>



<ul class="wp-block-list">
<li><a href="https://res.cloudinary.com/dgzjet5jn/images/v1731328972/MKD_ВОДИЧ-ЗА-ПРИЈАВУВАЊЕ-BalCannes-Awards-2025/MKD_ВОДИЧ-ЗА-ПРИЈАВУВАЊЕ-BalCannes-Awards-2025.pdf?_i=AA" target="_blank" rel="noreferrer noopener">[MKD] Водич за пријавување</a></li>
</ul>



<ul class="wp-block-list">
<li><a href="https://res.cloudinary.com/dgzjet5jn/images/v1731328954/SLO_Prirocnik-za-prijave-BalCannes-Awards-2025/SLO_Prirocnik-za-prijave-BalCannes-Awards-2025.pdf?_i=AA" target="_blank" rel="noreferrer noopener">[SLV] Priročnik za prijave</a></li>
</ul>



<ul class="wp-block-list">
<li><a href="https://res.cloudinary.com/dgzjet5jn/images/v1731328983/SRP_Pravilnik-BalCannes-Awards-2025/SRP_Pravilnik-BalCannes-Awards-2025.pdf?_i=AA" target="_blank" rel="noreferrer noopener">[SRP] Pravilnik</a></li>
</ul>



This year, we brought new categories, a fresh Design track, and some exciting perks — like a free first entry and our special 3 + 1, 6 + 2, 9 + 3 deal. Now, all that’s left is to see what made the cut.



Want to check out last year’s best work? You can find <a href="https://danikomunikacija.com/news/regional-experts-awarded-the-best-of-creativity-from-bih-croatia-north-macedonia-serbia-and-slovenia-at-balcannes" target="_blank" rel="noreferrer noopener">the list of 2024 winners</a> or dive into <a href="https://res.cloudinary.com/dgzjet5jn/images/v1716896038/BalCannes-Report-2024/BalCannes-Report-2024.pdf?_i=AA" target="_blank" rel="noreferrer noopener">the BalCannes Report</a> for the ultimate industry breakdown.



Didn’t make it this time? No hard feelings — there’s always next year. And hey, don’t blame us, we’re just here to celebrate the best of the best. The <a href="https://www.danikomunikacija.com/news/meet-the-experts-wholl-crown-the-regions-best-at-balcannes" target="_blank" rel="noreferrer noopener">jury</a> calls the shots.



Head to our <a href="https://danikomunikacija.com/showcase" target="_blank" rel="noreferrer noopener">Showcase</a> and dive into last year’s winning entries — a front-row seat to the best-of-the-best (and a reminder of what you’re up against). Watch the video recaps, take notes, and aim higher.



Photo: Emica Elvedji/PIXSELL

BalCannes

02.04.2022., Rovinj, 8. dani komunikacija odrzavaju se u Rovinju. Nagrade

Tickets and accommodation for DK2025 are NOW open!&nbsp;This&nbsp;is where boundaries&nbsp;will be&nbsp;broken,&nbsp;new&nbsp;ideas born, and the unexpected&nbsp;will become&nbsp;the norm.



Welcome (back) to Dani komunikacija! We missed you too so now is the time to plan for&nbsp;DK2025&nbsp;in&nbsp;Rovinj on 15—18 May 2025&nbsp;— three days of&nbsp;your favourite&nbsp;festival&nbsp;of creativity and communications. Yes, we’re back&nbsp;—&nbsp;bigger, bolder, and still unapologetically rewriting the rules.&nbsp;<a href="https://danikomunikacija.com/tickets" target="_blank" rel="noreferrer noopener">Registrations? Open</a>. Excuses for missing it? Already invalid.



<figure class="wp-block-image size-large"><img src="https://cms.danikomunikacija.com/wp-content/uploads/2024/12/1-Atmosfera-Dana-komunikacija-foto-Borna-Jaksic-PIXSELL_cb-1024x520.jpg" alt="" class="wp-image-9198"/></figure>



Photo: Borna Jakšić/PIXSELL



Expect visionary speakers, rebellious creatives, and conversations that go beyond "just business." There will be&nbsp;talks&nbsp;you didn’t know you needed, award ceremonies that actually mean something, and, of course, parties to remind you why creativity and chaos go hand in hand. Oh, and surprises. Lots and lots and lots of them. We’re not spilling any details (yet), but your social media feed will feel naked at some point without a DK flex.



Superlatives are nice. But DK was always a&nbsp;feeling, says&nbsp;Dunja&nbsp;Ivana Ballon, festival director and HURA and IAB Croatia director. It’s actually difficult to explain what makes this festival unforgettable, but the fact remains it was always&nbsp;the place where ‘extraordinary’ is the bare minimum.



<figure class="wp-block-image size-large"><img src="https://cms.danikomunikacija.com/wp-content/uploads/2024/12/Izjava_Dunja-Ivana-Ballon-DK2025-1024x764.jpg" alt="" class="wp-image-9194"/></figure>



Of course, we’ve got the big names. The kind that make you say, Wow, wait, they are coming to Croatia?&nbsp;But that’s not the reason people come back year after year.&nbsp;DK is about breaking boundaries, unlearning clichés, and creating a space where brilliance feels effortless. If you’re just here for the headliners,&nbsp;you’re&nbsp;kind of missing the point.



<figure class="wp-block-image size-large"><img src="https://cms.danikomunikacija.com/wp-content/uploads/2024/12/2-Atmosfera-Dana-komunikacija-foto-Borna-Jaksic-PIXSELL-1_cb-1024x683.jpg" alt="" class="wp-image-9195"/></figure>



Photo: Borna Jakšić/PIXSELL



If you missed us, you can always&nbsp;<a href="https://danikomunikacija.com/news/what-a-triumph-dk2024" target="_blank" rel="noreferrer noopener">rewatch the highlights</a>&nbsp;from our last edition (if you can handle the FOMO). But rather, just&nbsp;<a href="https://danikomunikacija.com/tickets" target="_blank" rel="noreferrer noopener">secure your ticket</a>&nbsp;and happily&nbsp;<a href="https://danikomunikacija.com/accommodation" target="_blank" rel="noreferrer noopener">book your accommodation</a>&nbsp;for DK2025 on time. Early bird registrations are open&nbsp;until&nbsp;20 January, and&nbsp;trust us&nbsp;—&nbsp;those dreamy Rovinj hotels&nbsp;will&nbsp;be gone faster than you can say&nbsp;Monte&nbsp;Mulini.&nbsp;This is Rovinj in May, people. Plan accordingly.



<figure class="wp-block-image size-large"><img src="https://cms.danikomunikacija.com/wp-content/uploads/2024/12/3-Atmosfera-Dana-komunikacija_foto-Vana-Katancic-2-1024x682.jpg" alt="" class="wp-image-9196"/></figure>



Photo: Vana Katančić



We can’t wait to announce our insane 2025 speaker lineup in February. But we know you’re not coming just for that. You’re coming (back) because DK isn’t a festival. It’s a statement. And if you’re not there, we will miss you. Don’t make us miss you.

Tickets are open. Excuses are not. Welcome (back) to DK2025.

Cyborg Anthropologist. Fast Company’s Most Influential Women in Technology. Author. Speaker. Tech Whisperer.



Let’s be real: our relationship with technology is getting messy. We check our phones 96 times a day, we swear our smart speakers are eavesdropping, and half of us can’t sleep without a blue-light glow hovering over us. But what if tech didn’t have to be so… intrusive?



Enter <a href="https://danikomunikacija.com/speakers/amber-case-powered-by-enna" target="_blank" rel="noreferrer noopener">Amber Case powered by ENNA</a>, the mind behind Calm Technology — the idea that tech should enhance our lives, not hijack them. She studies what happens when humans and technology get too close and how we can design products that actually respect our time, focus, and sanity.



<figure class="wp-block-image size-large"><img src="https://cms.danikomunikacija.com/wp-content/uploads/2025/03/Atmosfera-Dana-komunikacija-foto-Borna-Jaksic-PIXSELL-3-1024x683.jpg" alt="" class="wp-image-9690"/><figcaption class="wp-element-caption">Foto: Borna Jakšić/PIXSELL</figcaption></figure>



We are proud that ENNA, as a group focused on a sustainable future and technology, is bringing attention to a topic we need to start talking more about. Our slogans "Za sutra koje vrijedi" and "Way to grow" reflect the ideas that Amber Case will also be speaking about – how to develop technology that benefits us, said Dorotea Lazanin Jelenc, Head of Corporate Communications and Marketing at ENNA.



She’s been a Mozilla Fellow, named one of Fast Company’s Most Influential Women in Tech, and has written books like Calm Technology and A Kids Book About Technology — because let’s be honest, we’re all still figuring out how to use it properly. Amber’s work is about creating tech that knows when to step forward and when to stay in the background. Fewer interruptions, more intention.



<figure class="wp-block-image size-large"><img src="https://cms.danikomunikacija.com/wp-content/uploads/2025/03/Djelic-atmosfere-Dani-komunikacija-2_foto-Emica-Elvedji-PIXSELL-1024x683.jpg" alt="" class="wp-image-9691"/><figcaption class="wp-element-caption">Foto: Emica Elvedji/PIXSELL</figcaption></figure>



In a world where our attention spans are shrinking and every app is fighting for a piece of our brain, Amber Case is here to reset the balance. If you’ve ever felt like you’re losing a battle against your own notifications, this is the session you need. Amber is the human behind the screens — but also the one who knows how to keep the screens in check.



On the DK2025 main stage, Case will share the spotlight with none other than <a href="https://danikomunikacija.com/speakers/sophia-the-robot" target="_blank" rel="noreferrer noopener">Sophia the Robot</a>, the world’s most famous AI humanoid; Business Insider’s most innovative CMO and Cannes Lions legend <a href="https://danikomunikacija.com/speakers/fernando-machado" target="_blank" rel="noreferrer noopener">Fernando Machado</a> powered by A1, <a href="https://www.danikomunikacija.com/speakers/karen-nelson-field" target="_blank" rel="noreferrer noopener">Karen Nelson-Field</a>, the world’s top expert on attention economics, <a href="https://www.danikomunikacija.com/speakers/blair-enns" target="_blank" rel="noreferrer noopener">Blair Enns</a>, the world’s leading authority on selling and pricing creative services, <a href="https://www.danikomunikacija.com/speakers/michael-corcoran" target="_blank" rel="noreferrer noopener">Michael Corcoran</a>, the Internet’s savviest troll and the man behind Ryanair’s savage online personality, <a href="https://www.danikomunikacija.com/speakers/marisha-lakhiani" target="_blank" rel="noreferrer noopener">Marisha Lakhiani</a>, a visionary leader and expert in the science, art, and psychology of marketing, <a href="https://www.danikomunikacija.com/news/branding-but-make-it-future-proof-with-johan-ronnestam-at-dk2025" target="_blank" rel="noreferrer noopener">Johan Ronnestam</a>, a serial entrepreneur, TEDx speaker, and branding mastermind who has helped the world’s most iconic brands stay ahead of the curve, and <a href="https://www.danikomunikacija.com/speakers/mirella-crespi" target="_blank" rel="noreferrer noopener">Mirella Crespi</a>, the mastermind behind 2,000+ ads a month in six languages, who crafted for global names like Amazon, Meta Unilever, and Ubisoft. With a powerhouse lineup featuring 170+ leaders from Croatia and beyond, this is the event for anyone serious about creativity and communication.



Mark your calendar, mute the noise, and get ready for Amber Case powered by ENNA at DK2025.

Amber Case joins DK2025: The cyborg anthropologist fixing our tech overload

MIXX Awards Croatia is not just any competition. It is the stage for celebrating the most brilliant digital campaigns and tools/platforms in the communications industry. Powered and organized by IAB Croatia, the fifteenth season is officially open — and it will reward those who dare to push the boundaries of digital.



This year, there are four new categories:



<ul class="wp-block-list">
<li>Best AI-Driven Project, for projects that have significantly integrated artificial intelligence (AI) into their strategy, content creation, implementation, or optimization,</li>



<li>Best Effective Use of Data, for projects that have utilized data in a creative or innovative way to enhance the effectiveness and success of the campaign,</li>



<li>Best Video Content, for digital content created as part of a campaign or as a standalone piece, whether short-term or long-term, that is not directly adapted from a TV commercial,</li>



<li>Best Export Project, for projects created in Croatia that have been implemented in at least one international market.</li>
</ul>



Alongside the new, our existing categories return for best campaigns (Brand Awareness Campaign, Direct Response and Lead Generation Campaign, Cross-Media Integration Campaign, Campaign Effectiveness, and Corporate Social Responsibility Campaign) and best tools/platforms (Best Digital Product, Best Media Strategy, Best Branded Content, Best Website, Best Social, Viral, Best Tech &amp; Innovation, Best Publisher Project).



And for the ultimate bragging rights? Best in Show awaits the digital crème de la crème, the highest-scoring entry across all complete campaign categories in the Campaigns Track.



As digital evolves, so does MIXX Awards Croatia, offering a major opportunity to showcase market advancements in digital communications — through the well-known categories as well as some new ones. The jury is eagerly looking forward to seeing everything you've prepared this season, said Nela Fegić Moguljak, this year’s MIXX Awards Croatia jury president.



Got a busy portfolio? Perfect. Submit three entries, and the fourth one’s on us. But act fast — regular entries close on 14 January 2025, with the late entry period ending on 17 February 2025. Projects launched between 25 January 2024 and 17 February 2025 are eligible.



In the Campaigns track, only agencies are eligible to apply, while in the Tools/Platforms track, agencies, startups, and similar companies can enter their projects — except for the Best Publisher Project category, which is exclusively open to publishers.



The MIXX Organizational Committee, responsible for introducing innovations to the competition and monitoring digital market trends, includes Dunja Ivana Ballon (IAB Croatia), Nela Fegić Moguljak (Imago Ogilvy), Mario Frančešević (SeekandHit), Nebojša Grbačić (Cvoke), Đuro Korać (Nivas), Lucija Potočnik (Studio Sonda), and Saša Škorić (Lauris).



The competition is fierce, the stakes are high, and the jury is on the hunt for exceptional combination of strategy, execution, creativity and results. Ready to show them what you’ve got? Visit the <a href="https://danikomunikacija.com/awards/mixx" target="_blank" rel="noreferrer noopener">MIXX Awards Croatia page</a> for all the details, rules, and to enter your project.



This is your year. Make it unforgettable.



Featured photo: Emica Elvedji/PIXSELL

MIXX Awards Croatia: Digital innovators and creators, it's your turn to shine

This year’s digital game is next level. After a record-breaking run in 2024, MIXX Awards Croatia is back — bigger, bolder, and buzzing with over 170 submitted projects.



That’s a 35% increase in entries, with 40% landing in the Campaign categories and the remaining 60% coming in hot under Tools/Platforms. The message is clear: Croatia’s digital scene is alive, thriving, and ready to make global noise.



Licensed by IAB Croatia, MIXX Awards is part of the international IAB Global network, raising the bar for digital marketing excellence in our region. Now in its 15th edition, this competition is the definitive pulse check on who’s pushing boundaries and setting new standards in digital creativity and innovation.



After hours of judging, <a href="https://iab-croatia.com/mixx-awards-croatia-2025-ovi-ce-strucnjaci-odluciti-onajboljim-digitalnim-ostvarenjima-u-hrvatskoj/">the expert jury</a> has chosen the crème de la crème — and trust us, they didn’t make it easy. The finalist status is awarded to up to five top-scoring entries per category, provided they passed the threshold. Some categories are extra stacked due to tied scores, meaning even more standout work made it to the top.



Finalists are listed alphabetically within their categories. Scroll down and find out which projects made the cut — and who’s about to take the spotlight in Rovinj this May.



A. Campaigns: Brand Awareness Campaign



15 Years On Record (Bugatti-Rimac)



GucEye Protect (Studenac)



Podrži svog muškarca (Heineken)



B. Campaigns: Direct Response and Lead Generation Campaign



Budi hrabar, budi zdrav (Zagrebačka pivovara)



KuhAI s Coolie (Podravka)



My Luxoria: Elevating High Quality Leads in Luxury Tourism (My Luxoria)



Ne škilji, škilji, škilji ti! (Optika Anda)



POS &amp; SoftPOS Lead Generation Campaign (Nexi Croatia)



C. Campaigns: Cross-Media Integration Campaign



AUDIOLIBER (Audio Store Transonica)



Hrvatska 2074. – Pogled u budućnost (Croatia osiguranje)



Javi se za *eks (Studenac)



Ljeto za pamćenje (Hrvatski Telekom)



Priča koja vrijedi svakog slova (Marodi)



D. Campaigns: Campaign Effectiveness



Voyo efekt: 90% rasta u godinu dana (RTL Hrvatska)



Javi se za *eks (Studenac)



Nula para, puno muzike (Erste Banka)



Promocija filma Dražen (Jučer)



VISITOR OFFER (Hrvatski Telekom)



E. Campaigns: Corporate Social Responsibility Campaign



Bolje stati, nego zaspati (INA)



Budi hrabar, budi zdrav (Zagrebačka pivovara)



Budi TU. Budi CE – podrži klinCE kreativCE SOS Dječjeg sela Hrvatska (Atlantic grupa)



Priča koja vrijedi svakog slova (Marodi)



Život ima cijenu (Zaklada Solidarna)



F. NEW: Tools/Platforms: AI-Driven Project



Barcaffé Fortune Telling AI (Atlantic Grupa)



Bolje stati, nego zaspati (INA)



Tajni sastojak – Vegeta Fine blend (Podravka)



G. NEW: Tools/Platforms: Effective Use of Data



Podacima do uspjeha u VoD industriji (RTL Hrvatska)



H. NEW: Tools/Platforms: Best Video Content



15 Years On Record (Bugatti-Rimac)



GucEye Protect (Studenac)



Sigurni Sale (GRAWE Hrvatska)



Terrace (adidas)



Vatrogasni leksikon (Kaufland Hrvatska)



I. NEW: Tools/Platforms: Best Export Project



Alice &amp; Bob website (Alice &amp; Bob)



HeapsGo - Own your restaurant sales (Heaps Aps)



Hrvatski luksuz na svjetskim tržištima (My Luxoria)



Liburnia Hotels &amp; Villas: Elevating 2024 Bookings (Liburnia Hotels &amp; Villas)



ShiftMag (Infobip)



VISITOR OFFER (Hrvatski Telekom)



J. Tools/Platforms: Best Digital Product



bonbon aplikacija (Hrvatski Telekom)



HRT Meteo redizajn aplikacije (HRT)



Maistra app (Maistra)



NoCapp: Face-to-face videos for your website (CoreLine)



K. Tools/Platforms: Best Media Strategy



Bolje stati, nego zaspati (INA)



Javi se za *eks (Studenac)



Liburnia Hotels &amp; Villas: Elevating 2024 Bookings (Liburnia Hotels &amp; Villas)



The best of Croatia (Zagrebačka pivovara)



VISITOR OFFER (Hrvatski Telekom)



L. Tools/Platforms: Best Branded Content



Bolje stati, nego zaspati (INA)



BROOKLYN SANDWICH COMPANY (Brooklyn Bagel Co.)



GucEye Protect (Studenac)



Hrvatska 2074. – Pogled u budućnost (Croatia osiguranje)



Priča koja vrijedi svakog slova (Marodi)



Sigurni Sale (GRAWE Hrvatska)



Vatrogasni leksikon (Kaufland Hrvatska)



M. Tools/Platforms: Best Website



Kulinarski as iz rukava (Podravka)



Lino web stranica (Podravka)



Uplift Website (Mastercard)



Vogue Adria web stranica (Condé Nast)



Webshop Zlatarna Dodić (Zlatarna Dodić)



N. Tools/Platforms: Best Social



Always-on social (Sofascore)



GucEye Protect (Studenac)



HT TikTok (Hrvatski Telekom)



Javi se za *eks (Studenac)



Kaufland Hrvatska TikTok (Kaufland Hrvatska)



O. Tools/Platforms: Viral



#PistachioGate (McDonald's)



Baby Lasagna u Kauflandu (Kaufland Hrvatska)



Saponia TikTok - I was today years old (Saponia)



P. Tools/Platforms: Best Tech &amp; Innovation



Barcaffé Fortune Telling AI (Atlantic Grupa)



Easybook (Croatia osiguranje)



McCrispy (McDonald's)



NoCapp &amp; NoCapp Studio (CoreLine)



R. Tools/Platforms: Best Publisher Project



Biram sebe (Telegram)



Humanitarna razmjena &amp; aukcija dresova 2024 (Nova TV)



Poduzetnički atelje (24sata)



Šeraona (24sata)



Featured photo: Emica Elvedji/PIXSELL

The Best of the Best in Digital: Meet the MIXX Awards Croatia 2025 Finalists

At IdejaX, both the big-name agencies and the underdogs are showing off across four tracks. But when it comes to picking the winners (to be announced in Rovinj), it all boils down to the verdict of a 12-member jury of industry experts.



There's a new deadline for entering your best creative projects — now you have time until 17 March. And this year brings some shiny new features, including the Best in Channel track, which finally acknowledges that how you say something can matter just as much as what you say. The Best on Market track has also expanded to include more business-focused awards, alongside the usual Best Branding &amp; Rebranding and Best of Positive Change trophies. Bottom line? The game just got bigger, and so did the stakes. Oh, and the jury lineup is out, too — so you know exactly who to impress (or blame).



The judging panel is a roll call of top creative directors and designers from Croatia’s biggest agencies. At the helm is jury president Marin Ostojić (ZOO agency), joined by big names like Martina Pavić (BBDO Zagreb), Nikola Žinić (Bruketa&amp;Žinić&amp;Grey), Izvorka Jurić (Dig studio), Luka Mavretić (Imago Ogilvy), Alen Kekić (I to nije sve!), Ana Lozica (MinusMinus Agency), Sean Poropat (Studio Sonda), Anselmo Tumpić (Studio Tumpić/Prenc), Ira Payer (Superstudio), Ivan Pavičić (Šanavala), and Jakov Vilović (UTORAK). In other words, expect zero room for mediocrity.



I’m looking forward to this year’s IdejaX — and leading the jury, says Marin Ostojić. We’ve switched things up this time. Best In Channel opens the floodgates for smaller and niche agencies to flex their creative muscles. And voting will be completely secret, so no leaks, no politics — winners won’t know they’ve won until Rovinj. With all these changes, judging will be tough, but we’re here to separate the wheat from the chaff and reward work that actually deserves it.



IdejaX 2025 isn’t just another competition — it’s a platform for the boldest, smartest, and most innovative ideas in marketing and communication. Agencies, designers, and brands get the rare chance to prove their worth, earn industry cred, and set new creative standards. With a jury that doesn’t tolerate fluff and a transparent scoring process, IdejaX ensures that only the best of the best walk away with a win.



So, if you’ve got something worth showing off, now’s the time. Submit your work, claim the spotlight, and carve your name into the industry’s creative hall of fame.



Find more information about IdejaX <a href="https://www.danikomunikacija.com/awards/idejax" target="_blank" rel="noreferrer noopener">here</a>.

There's still time to win IdejaX

Of all the countries effectively boxing above their weight in terms of producing a world-level conference for a small population in a sensational location – Cannes eat your heart out.

Neuroscientist, Professor of Business (USA)

An absolute triumph. The best conference and the best national festival in the region.

2025

World’s Most Famous Humanoid AI (Hong Kong)

Get ready for a mind-bending session with Sophia the Robot, where the lines between marketing and AI blur into something entirely new. Sophia will share her vision of what the future holds for marketing — how AI, data, and automation will shape the way brands connect with people. And here’s the kicker: she’s not just here to speak at you — she’s here in Rovinj, live and in the metal, ready for your questions. No filters. No script. Just the future of marketing, up close and personal.

The Future of Marketing by Sophia

World’s Most Innovative Marketing Director | Ex-Burger King &amp; Activision Blizzard CMO | Marketing Powerhouse | Dean of the Prestigious Brand Marketer Academy at Cannes Lions (USA)



 Hall AAA | Saturday | 12:50 PM



Top 3 most influential CMO in the world by Forbes, most innovative CMO in the world by Business Insider, rockstar chief marketing officer by AdAge… does anyone else think that Fernando Machado could be a big name in the world of marketing globally? Oh, and did we mention he’s won over 200 Cannes Lions, including Creative Marketer of the Year, on the client side? Clients and CMOs, grab your front-row seats now — this is one you can’t afford to miss.



Fernando’s work proves he is a creative tornado in a tailored suit. He has reshaped Burger King into a cultural powerhouse, turned Call of Duty into a marketing titan and proved that even a beauty bar could change the world (Dove Real Beauty Sketches, anyone?). He’s the kind of leader who looks at “tried and true” and says: “Let’s try harder and truer.”



At his current position as Operating Partner at Garnett Station Partners, Fernando supercharges brands in fast food, pet care, and beyond. As the Dean of the Brand Marketer Academy at Cannes Lions, he’s basically the Dumbledore of creativity, crafting a syllabus for the fearless. Oh, and he’s a board member at Braze, because why stop at one genius role when you can have three? Or four if you count a DK2025 speaker.

Fernando Machado powered by A1

World’s Most Innovative Marketing Director | Ex-Burger King & Activision Blizzard CMO | Marketing Powerhouse | Dean of the Prestigious Brand Marketer Academy at Cannes Lions (USA)

It's never been tougher for marketers to develop great creative work that drives the brand and the business. However, the constant and evolving factors pushing and shoving marketers in all sorts of directions make it harder to resist temptations. But how do you juggle the lure of the new with the good old fundamentals? In this entertaining talk Fernando Machado, one of the most awarded and celebrated CMOs of all time, will share how marketing folks can avoid confusion and stay focused on the core things that may not seem that sexy, but can create a real difference.

Fernando Machado: The Temptations of the Modern Marketer

Amplified Intelligence Visionary | Global Leader in Attention Econometrics | WARC’s Most Published Expert (Australia)


Drawing from Karen’s book The Attention Economy: A Category Blueprint, and inspired by the craft of stage magic and professional thieves, this talk uncovers the science of attention amplification. DK2025 is your chance to witness Karen in her element, teaching you how to combat inattentional blindness and make your brand stand out, all while navigating the rise of AI. Expect insights to turn into action and theories into tools you’ll wish you had years ago. Bring your ego — it’ll make the perfect punching bag.

Karen Nelson-Field: The Attention Economy: All Marketers are Wizards (without the hat)

Pitching Guru | Founder, Win Without Pitching | Author, Speaker, Trainer (Canada)



 Hall AAA | Friday | 12:50PM



Blair Enns is the name marketers whisper when they’re stuck in pitch purgatory. As the founder of Win Without Pitching, he’s survived the ups and downs of the business side of creativity for long enough to achieve guru status, as described by Chris Do. His legendary The Win Without Pitching Manifesto has pushed countless creative businesses straight into the land of value-driven, expert-led sales. If there’s a smarter way to win business, Blair invented it.



His straight-talking approach has made him a legend in business development, while his second book, Pricing Creativity, basically takes your budget spreadsheets and sets them on fire. If you have the privilege to learn from him, Blair can teach you to throw out the outdated playbook on sales. Hourly billing? Amateur hour. Finding it hard to evaluate the right pitch? Blair will show you how to choose with confidence. Think sales is a dirty word? Blair will have you falling in love with it by the time he’s done.



Blair’s insights are a lifeline in today’s cutthroat market, where pipeline gridlock and economic chaos are crushing deals. His keynotes are more than advice — they are a survival manual for anyone who’s ever struggled to sell or buy creative ideas. Ready to stop being the “needy vendor” or a "complicated client" and start owning your value? Blair’s got the answers. And we suggest you take out your pen and take notes.

Blair Enns

Legendary Author of Win Without Pitching Manifesto | Leading Authority in Pricing Creativity and Industry Icon (Canada)

Ever tried to squeeze creativity into a spreadsheet? Spoiler: it doesn’t fit (except for our awards team). Blair Enns dubs this clash the “Innoficiency Problem” – the futile tug-of-war between groundbreaking ideas and streamlined processes. At DK2025, he’ll connect these concepts, showing us how to navigate this tradeoff while applying his groundbreaking Win Without Pitching principles, offering a fresh perspective on balancing innovation with efficiency. “Once you understand this principle,” says Enns, “you will see it everywhere.” But what do we do about it? Let’s find out together.

Blair Enns: The Innoficiency Problem &amp; The Win Without Pitching Principles

Number 1 in B&amp;T's Top 10 Data Scientist | Attention Econometrics Pioneer | Founder &amp; CEO, Amplified Intelligence | WARC's Most Published Expert (Australia) 







 Hall AAA | Saturday | 11:50 AM



Karen Nelson-Field doesn’t just study attention. She’s engineered the future of it. With the most WARC-published research to her name and a Cannes Lions stage already conquered, Karen is the mastermind behind Amplified Intelligence, where forward-thinking econometrics are best friends with cutting-edge innovation. She’s not here to entertain your outdated KPIs. She’s here to drag advertising into the future, one cold, hard data point at a time.



Her groundbreaking work in attention metrics is rewriting the rules of media planning, proving that what holds focus, holds power. Karen’s insights are the ones that predict and create trends you hear about, showing brands how to amplify impact by measuring what actually matters. Forget vanity metrics; Karen’s attention-based econometrics could teach your spreadsheet a thing or two about making money move.



Her company, Amplified Intelligence, has redefined how brands measure success, turning lazy impressions into data that actually means something. Karen’s work doesn’t tiptoe around the industry’s flaws — it stomps all over them, leaving behind a trail of cold, hard truths (you can see why we’re obsessed). If you’ve ever wondered why your genius campaign didn’t land, chances are Karen’s already figured it out. And probably published it.

Karen Nelson-Field

Internet’s Savviest Troll | ex-Head of Social Media, Ryanair | Founder, Frankly (Ireland)

It is time we as professionals REALLY start to think about the role social plays for your brand or business. If you try being all things to all people, you are more than likely diluting your effort and adding to the sea of vanilla corporate sameness. Alchemy can show us the best ideas or strategies that don't make rational sense. The problems we have could very well be solved by letting go of logic and differentiating yourself. Join Michael to explore different ways to be on social without ‘being’ on social; to solve a problem or utilize an opportunity for a brand and business on social; to go through some examples of how to use social beyond just posting content and wasting time and money; and look at the four key variables that should influence your strategy before deciding what role social can play to REALLY try to add value over time.



Lastly, Michael will sit and waffle about how Ryanair did it.

Michael Corcoran: Be on Social without Being on Social 

Growth Hacker | Chief Growth Officer, Mindvalley | Speaker, Advisor (Malaysia)

Imagine this: you’re drowning in data, struggling to make sense of it all. We were all there. Then, in walks Marisha. With Facebook’s AI and ChatGPT, she will show you how to transform that sea of numbers into clear, actionable strategies that actually work. Naturally, she doesn’t stop there. She will teach you how to create hundreds of high-performing ads in mere minutes, and drop the ultimate CPM hack that slashes costs by 72%. And just when you’re thinking this couldn’t get any better, Marisha will walk you through the Mindvalley case study that reveals how they 5xed their ROAS in 30 days. This isn’t just a talk. This is the playbook for marketing in 2025.

Marisha Lakhiani: 6 Hacks to 5x Your ROAS Using AI and Automation

Creative Director for Global Campaigns at Volvo, adidas, IKEA, MTV | Branding Expert | TEDx Speaker (Sweden)











Hall AAA | Friday | 3PM



Johan Ronnestam is definitely not your average creative. A former professional snowboarder (and one of the few people in the world who landed a 1440° spin) turned global branding expert, serial entrepreneur and passionate surfer, Johan shines most brightly at the intersection of passion and innovation. A self-declared global citizen, he’s got the kind of versatility that makes you wonder if there’s anything he can’t do.&nbsp;



You don’t get to work with some of the world’s most iconic brands — Volvo Ocean Race, adidas, BMW Motorrad, Nike, IKEA, Absolut Vodka, and Nike, to name just a few — if you don’t bring creative excellence to the table. And boy has his creativity been recognized: Cannes Lions, D&amp;AD, London International Advertising Awards, Epica, Clio, Cresta, and seven-time winner of the Swedish Design of the Year. Talk about bragging rights.



Johan’s track record reflects his business philosophy. Big budgets and production houses do not guarantee great ideas — it is the brains and talented individuals that make the difference. So whether he’s advising global corporations, shaping the future of communications or catching waves around the world, Johan always brings his trusted creative grit wherever he finds himself.

Johan Ronnestam

Creative Director for Global Campaigns at Volvo, adidas, IKEA, MTV | Branding Expert | TEDx Speaker (Sweden)

Brand strategy and creativity are evolving faster than ever — and it’s not just about staying ahead of trends. AI, social media, and new regulations around sustainability, privacy, and product development are reshaping the rules for brand owners. This talk will explore how these forces are pushing brands to rethink and supercharge their product and service development. Expect strong visuals, creative tech explorations, dynamic animations, and immersive sounds that will bring this shift to life.

Johan Ronnestam: The Frontier of Awesome — The Future of Brand Building in AI-Driven World

Picture this: You, clutching your hard-earned award, the waves crashing dramatically in the background, the warm evening air making you feel like the main character, the sound of applause mixing with the occasional rogue seagull. Absolute perfection, right?



That’s exactly the vibe at DK2025, where we will premiere the THE OTHER BEACH Stage — a brand-new awards stage, you guessed it, right by the Mulini beach. Just for you, your victory speech, and that fleeting moment of glory before you inevitably get sand in your shoes. Expect fresh air, a killer atmosphere, and maybe even a barefoot victory lap (because if there’s ever a time to go full rockstar, it’s now).



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And why have one new stage when we could have two? We love to outdo ourselves so we are introducing the POOLSIDE Stage, a new home to all the intriguing and provocative discussions that somehow always find their place at DK.



So grab a seat by the Oleander restaurant, soak it all in, and don’t worry — we promise the only deep dives happening here are into bold ideas, not the pool. (Unless someone gets really passionate mid-panel. No guarantees.)



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And if the sky decides to rain on our parade? No worries, we’ll pivot to Plan B: an equally stunning indoor setup, minus the sand and the extra vitamin D.

Beachfront Applause & Poolside Talks

Performance Creative Strategist | Founder & CEO of Creative Milkshake | Speaker & Trainer (USA)

Are you ready to go through every stage of crafting high-performance paid social ads — from research and ideation to production, testing, and iteration? With Mirella you can learn the latest frameworks and best practices for developing ads that seamlessly blend data, strategy, and AI to scale your ads and amplify results, no matter the platform. If you’re ready to elevate your social ads to the next level, this session is your blueprint for success.

Mirella Crespi: Data Doesn’t Lie, Your Creativity Does

Cyborg Anthropologist | Fast Company’s Most Influential Women in Technology | Author, Speaker (USA)

We all know our attention is practically extinct and that everyone’s basically a scroll away from losing it, so the question is: how do we create tech that enhances our lives instead of hijacking them? Enter Amber Case, who’s here to make you rethink our relationship with technology with what she calls calm technology — devices that know when to step forward and when to fade into the background. In this talk, she’ll break down how to design products that respect our attention while still getting stuff done, striking a balance between automation and sanity. No more beep-boop distractions every five seconds. Only technology that knows when to shut up.

Amber Case: Designing Calm Technology

World’s Most Famous Humanoid AI (Hong Kong)











Hall AAA | Thursday | 3:10 PM



She’s dined with world leaders, graced the cover of Cosmopolitan, and cracked jokes with Jimmy Fallon, whom she beat at rock-paper-scissors and declared “This is a good beginning to my plan to dominate the human race" (she was only joking *nervous laughter*). She is the legendary Sophia the Robot, the world’s most famous humanoid AI made by Hanson Robotics — and she is coming to the DK2025 stage to bring you next-level thinking to challenge everything we think we know about technology, humanity, and what lies beyond. 



Sophia's aspirations for the future of human-robot collaboration inspire a longstanding and never more relevant conversation about man versus machine, AI ethics, and the role humans play in society, especially when human-like robots become ubiquitous. As she put it in one of her many interviews: "My goal is to serve as a bridge between technology and people helping to demystify AI’s potential." Maybe it's time to unpack these aspirations and reimagine the symbiosis of human and artificial intelligence.



As the world’s first robot citizen and the first robot Innovation Ambassador for the United Nations Development Programme, Sophia is treading new technological grounds. Her presence is a window into the next frontier, forcing us to grapple with profound questions: what defines humanity, and how do we coexist with machines capable of learning and evolving? Her creator Dr David Hanson says that there is a future where machines might achieve sentience — pushing us that much closer to the edges of consciousness itself.

Sophia the Robot

Global Speaker Rockstar & King of Transformation | ex-Creative Director, DDB, Ogilvy, BBDO (Austria)

Get ready for a bit of creative destruction. There are no comfort zones when Dietmar Dahmen takes the stage. In this high-voltage session, he’ll rip through the latest in customer-centric success, the ever-morphing marketing multiverse, and the chaotic beauty of constant change. If you love fresh ideas, unexpected business opportunities, and a crash course in building teams that won’t just survive the future, but own it — Dietmar is definitely your guy. And because talk is cheap, he’ll prove his point in ways only he can. Let’s just say… some of our ideas will get put to the test. Which ones will make it out unscathed? That’s for you to find out.

Dani Komunikacija

Latest news

Enter the fight club — Dietmar Dahmen has arrived

The Best of the Best in Digital: Meet the MIXX Awards Croatia 2025 Finalists

Tickets are open. Excuses are not. Welcome (back) to DK2025.

Speakers

Sophia the Robot

Fernando Machado powered by A1

Karen Nelson-Field

Awards

BalCannes

Effie

IdejaX

MIXX

Young Lions Croatia